Analysis on the competitiveness of Sharp International Two-wheel Drive Edition: Compared with rivals such as RAV4, it has a price advantage of at least 30,000 yuan.

On April 17, Changan Ford officially released two new versions of Sharp-Smart Enjoy and Smart Enjoy, with prices of179,800 yuan and 194 respectively, both of which are two-wheel drive versions, further lowering the price threshold of Sharp and enriching the product camp. The product line has increased from three to five.

The price distribution of all models is as follows:

Is the so-called smart benchmark within 200,000 really worthy of its name?

Sharp's two-wheel drive moderators are smart and are known as "intelligent benchmarks within 200,000". Let's analyze and compare these two smart models. What is the configuration level? Is there an advantage compared with the joint venture SUV at the same price?

The three parts of the two-wheel drive version (engine, gearbox and chassis) are exactly the same as those of the four-wheel drive version. 2.0T+8AT+ aluminum chassis, the only difference is that four-wheel drive is changed to two-wheel drive. The fuel consumption under working conditions decreased from 7.6L to 7.3L. ..

From the configuration table, the smart version of 179800 yuan is exactly the same as the exclusive version of 189800 yuan. The price difference is 10 thousand, which is the difference between four-wheel drive and two-wheel drive. The key configurations that are the same for both models are as follows:

The more advanced smart exclusive version with a price of 654.38+094.8 million yuan is the same as the four-wheel drive exclusive version with a price of 204.8 million yuan. On the basis of the exclusive edition, the following important configurations have been added:

Let's compare194,800 Yuan Sharp Smart Exclusive Edition with194,800 Yuan Toyota RAV4 (the power part is omitted, and 2.0T+8AT and 2.0L+CVT are not comparable). The configuration differences between the two cars are as follows:

Compared with RAV4, Sharp has obvious advantages in comfortable configuration, more comprehensive active and passive safety technology, smarter human-computer interaction system and outstanding competitiveness. "SUV smart benchmark within 200,000" is unparalleled in the joint venture camp.

▲ Voice-controllable car navigation

▲ Voice controls various entertainment information systems.

As can be seen from the above configuration comparison, compared with RAV4, the configuration of Sharp is almost two grades higher. Even compared with the RAV4 two-wheel drive distinguished model, which is expensive10.7 million yuan and priced at 21.10.8 million yuan, the main configuration of10.948 million yuan is only less 360 shadow, full speed cruise and front seat heating, but more parallel assistance and fatigue reminder. The configuration level is not lost to the opponent.

▲ Electric induction trunk

Considering the power configuration of the two cars, the value gap is conservatively estimated to be at least1.5000 yuan (refer to Volkswagen Explorer Yue, the difference between the same gear 1.4T and 2.0T is1.6000 yuan). The configuration difference is at least 1.7 million yuan, and the three major differences are at least 1.5 million yuan. Together, the value difference between Sharp and its opponent is at least 30,000 yuan. Even after the price threshold dropped to 6.5438+0.8 million yuan, Sharp International still showed great goodwill.

Of course, in addition to the visible configuration, sharpness is unambiguous in some invisible places. For example, the aluminum alloy chassis and car body are made of high-strength steel (cold-quenched martensitic steel with strength as high as 1.700 MPa is used between the A-pillar and the C-pillar), all seven airbags, fresh air system (ventilation for three times within 6 hours after flameout, filtering virus droplets larger than 0.5 micron), and Co-Pilot360 intelligent driving system. Vehicles can reach 150 meters, and pedestrians can.

Why did Reggie push the four-wheel drive first and then the two-wheel drive?

Other joint venture SUVs are listed, generally with two-wheel drive and four-wheel drive as sales AIDS. The ratio of four-wheel drive to two-wheel drive is generally 3:7 or 2:8. Sharp and other joint venture SUVs play differently. 65438+ launched three sharp four-wheel drive models in February last year and two two-wheel drive models in April this year. Why does Sharp push the four-wheel drive first, and then push the two-wheel drive?

This is because for Changan Ford, Sharp also shoulders the heavy responsibility of brand promotion. Other SUVs are medium-sized or low-equipped, accounting for the bulk of sales, and the high-equipped models are icing on the cake. Since its listing, the Sharp Four-wheel Drive Edition has been less affected by the epidemic, but the current order has exceeded 10,000. It is worth mentioning that more than 200,000 top and sub-top models have become the main sales force, accounting for more than 90%. In other words, most people buy sharp, and prefer to buy high and top matches. The task of greatly boosting the Ford brand and establishing a "performance benchmark of 200,000-class four-wheel drive SUV" has been initially completed. On the basis of maintaining the power advantage and configuration advantage, the two-wheel drive version has set a "smart benchmark within 200,000", attracting the attention of young consumers by lowering the price threshold and expanding the sales scale again.

Finally?

It is learned from dealers that Sharp has been trapped in production capacity since its listing, and the situation of short supply is more prominent. The listing of the two-wheel drive model should be regarded as a signal that Changan Ford "climbed production capacity and sales began to sprint". In the dealer's words, if Sharp International has sufficient production capacity, it is not a big problem to sell 10,000 vehicles a month. In order to alleviate consumers' anxiety about waiting for the bus, Changan Ford introduced a subsidy policy, which increased the subsidy by 100 yuan for each day after the decision. The author saw on the forum that some early car booking customers said that they had received a car purchase subsidy of 8,000 yuan. In addition, Changan Ford also launched six free maintenance services in three years, replacing the old car owners with free maintenance for life and providing services for 0 years, reducing the cost of car use. This unprecedented "kindness" to consumers also reflects Changan Ford's expectation and determination to win this battle.

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