A book that people can't help but want to buy after reading.

If my mother hadn't bought some miscellaneous grains first yesterday, she advised me not to buy any more, or I would have to chop my hands again. ...

The product that can't help but chop hands is organic millet. The copywriter began to describe the process of product discovery, investigate xx planting base and make many field trips. Photographs show that a thick stack of round-trip air tickets is enough to show that the author is serious and responsible in selecting products.

The next step is to talk about product value. I don't know if everyone is confused about the difference between organic and non-organic products like me. Probably for everyone's understanding, the copywriter made a comparison between organic products and non-organic products, highlighting the role of organic products in children's health (the copywriter is "Mother and Baby")

Let the children have no pesticide residues in their bodies, and they will not suffer from decreased immunity due to residual drugs and love to get sick. (it is the pain point of the treasure mothers. I want to provide a good environment for children and bring out healthy babies. )

Then, the differences between products and the characteristics of ordinary products are introduced. Ordinary millet has no rice oil, but it tastes residue. It will not be soft and rotten after being cooked for a long time, and it is difficult to swallow. Organic millet, however, can produce rice oil after cooking for 20 minutes, and its taste is waxy and sweet. (After drying the picture, scoop up the porridge cooked by organic rice with a spoon, with a thick layer of rice oil on it. Millet porridge looks sticky, soft and appetizing. I received a lot of feedback from tasters, and the feedback from other treasure moms after purchase was well-founded, which increased the credibility. )

Finally, we won a favorable opening price, so that ordinary families have no pressure to eat. However, organic pollution does not use pesticides and needs crop rotation. Limited quantity, not always available (discount limit, reminder)

When I open it now, I find that I have recited so much, which shows that this copy that touched me won my heart.

I have written a copy myself for a period of time, and the copy teacher has repeatedly stressed that we should seize the pain point of customers, that is, what kind of problems can products help customers solve? Like the case dismantled above, help children stay away from pesticide residues and improve immunity ... As a treasure mother, who doesn't want their children to be healthy and disease-free?

In addition, product differentiation is also a point to be emphasized. Otherwise, why do customers choose yours for the same product? If you want to win, you have to know yourself and yourself.