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Why is Jobs' Apple gone? Choose an article to talk about.

Apple is a symbol of wisdom in Greek mythology. Adam and Eve became thoughtful only after eating apples, and now they extend to unknown fields of science and technology. Apple's logo is an apple with a bite, which shows their ideal of bravely marching into science and exploring unknown fields.

Jobs 1955 was born in Pisces on February 24th. As for his origin, some people say that he is the most famous adopted son of this era and the most successful hippie in the IT field. Wang Yonggang, the author of The Biography of Jobs, said that Jobs got good grades when he was a child, but he was definitely not a good boy. He was even ordered to drop out of school for being naughty. "He is still a crying unsociable child. After being teased by his classmates, he will hide in the corner and cry. " At a graduation ceremony of Stanford University in 2005, Jobs said that his biological mother was an unmarried graduate student, and his adoptive parents almost lost custody because they didn't have a college degree. Finally, his adoptive parents promised to let Jobs go to college, and Joe's biological mother finally signed the adoption papers.

17 years old, Jobs entered Reed University. But after a semester, he dropped out of school. "I don't know what I want to do in my life, and I don't know what kind of answer the university can help me find. But I almost spent my parents' life savings. " "I was very scared at the time, but in retrospect, it was really one of the best decisions I made in my life. Finally, I don't have to take courses that don't interest me, but I can also take those interesting courses. "During the period after dropping out of school, Jobs suffered a lot. In order to attend the course, he slept on the floor of his classmate's dormitory; To fill your stomach, pick up a 5-cent coke bottle and sell it, or walk about 10 km on Sunday and have a free meal once a week in the church.

During this period, Jobs attended a calligraphy course that benefited him for life. "I learned how to change the space length in different letter combinations and how to make the best printing style. It is a kind of artistic exquisiteness that science can never capture. It is really wonderful. "

Recalling this experience, Jobs said, "Your time is limited. Don't live for others. Don't be limited by dogma, don't live in other people's thoughts. Don't let other people's opinions affect your inner voice. The most important thing is to follow your heart and intuition bravely. Only your heart and intuition know what you really think, and everything else is secondary. "

This has also become the value standard of Jobs' life.

Exiled "tyrant"

In the early 1970s, several big companies such as IBM and Hewlett-Packard dominated the computer market, but these giants did not realize the importance of microprocessors, which left opportunities for young entrepreneurs.

From 65438 to 0975, Bill Gates, who didn't graduate from college, and his high school friend paul allen developed the BASIC language that can be used on microcomputers. The following year, Jobs and his junior high school classmate Woz successfully assembled a personal computer AppleI in a garage.

Gates's idea at that time was to let everyone own a computer, while Jobs's idea was to change the world with computers. For a long time after that, they were close friends and the biggest enemy.

In AppleI's first business, Apple made a net profit of 8000 dollars.

Four months later, Apple II II was born, which is a machine that popularized home computers and later became a classic product in the PC industry. 1980, the sales of Apple computers surged from $7.8 million in 1978 to $0.7 million in1. When Apple's stock went public, the assets of 25-year-old Jobs reached $265,438+0.75 million overnight, and at the age of 26, he became the cover of Time magazine.

When Apple was founded, Jobs thought he was too young and needed a mature person to run Apple. So he spared no effort to invite john sculley of PepsiCo to be the CEO of Apple. Steve Jobs famously incited Sculley, "Do you want to sell sugar water all your life, or do you want to change the world with us?"

During the time when Jobs and Sculley were in charge of Apple, Apple created the best products (the first Mac) and the best advertisements ("1984"). But the honeymoon period soon ended, and Sculley's most famous deed was to drive Jobs out of Apple. "1985, Apple was in chaos. The struggle between departments is fierce, and so is the struggle between Jobs and Sculley. Finally, the board of directors stood on Sculley's side and Jobs was exiled. " Wang Yonggang said, "Sculley is an excellent professional manager. Judging from the development of Jobs in 12, Jobs really didn't understand management at that time. "

To the onlookers, it was not Sculley's fault. At this time, Jobs played the role of a "tyrant".

"As far as the early Apple employees and executives I interviewed were concerned, Jobs had a bad temper at that time. His management style is to constantly motivate employees to keep working and finish their work quickly. Especially like the small boss in Zhongguancun (6.60, -0. 13,-1.93%), he took his employees to do one thing desperately. " Wang Yonggang said, "Jobs was like a child. He has an idea every day, sometimes contradictory. "

Jobs won't allow others to steal his advantage, no one will. "After Sculley came to Apple, he should count the number of employees. Because Apple was invented by Woz, the employee number I gave Woz was 1. As a result, Jobs quit and finally changed the number to 0 before giving up. " Wang Yonggang said that Jobs just wanted others to know that he was the core of Apple.

The "savior" who was invited back

After leaving Apple, Jobs founded another company, NeXT, which is engaged in household appliances business.

William was an engineer at NeXT and later returned to Apple with Jobs. Now he is the co-founder of the mobile game company Diamond Star. He believes that the failure of NeXT has nothing to do with Jobs' leadership, but the key is that what NeXT developed is 10 years earlier than the market. "Jobs could accurately grasp the trend, but at that time he could not accurately judge the time." "NeXT is a paradise for developers. Its engineers are scholars who pursue high-end technology. We are playing with the technology that became popular in the mass consumer market ten years later. Jobs is amazing. He can dig up such a group of passionate engineers from the market and chase those things together. " "What Microsoft was playing at that time was all small toys for us. At that time, we wanted to put the best technology in one product, but it was not accepted by the market because of the high price. But these cool technologies later became the foundation of Jobs. " William believes that after Steve Jobs returned to Apple, he tried his best to do subtraction, cut off two-thirds of Apple's projects, and also did subtraction on the functions of new products. This is Jobs' reflection on this experience. "This is also the life of Jobs, and 90% of his early efforts failed. The two most successful things are doing AppleⅱII II, which has been done for more than ten years. Another thing is to form NeXT, bring a group of awesome engineers into Apple and reorganize Apple. " William said.

Still, NeXT is in trouble.

Money burned out, facing bankruptcy. "1997 Jobs sold it to Apple for $429 million." The software developed by NeXT later became the basic platform of OSX system, and OSX system later became the foundation of iOS. "William said that to achieve commercial success in the market, young people's passion and mature judgment are needed, and then Steve Jobs later led Apple to prepare for the key energy before the market broke out.

At this time, the apple is teetering. After Steve Jobs left, there were few well-known Apple products. 1993 Apple's performance fell to a low point, and Sculley resigned from Apple. 1995 PC compatible computers have monopolized the market, and the alliance formed by Microsoft and Intel has no rivals in the market. In this case, Apple's board of directors had to ask Jobs to return to Apple through the acquisition of NeXT.

For Jobs, the exile of 12 was not all a bad thing. In his own words, being fired from Apple was the best thing in my life. In addition to NeXT, Jobs also acquired Pixar, which made the world's first computer-made animated film Toy Story, and now it is the most successful computer production studio in the world. During this period, Jobs got married and became the father of three children. "The taste of this medicine is really bitter, but I think patients need this medicine. Sometimes, life will pick up a brick and pat it on your head. Don't lose heart. I know very well that the only thing that keeps me going is what I do that I love very much. " Steve Jobs recalled this experience and said, "I didn't value anything so much (after that), which made me feel so free."

Known as the "capitulators"

When Jobs, 42, returned to Apple, the ship was leaking water. In that year, Apple's loss in the fourth quarter reached $65,438 +0.6/kloc-0.0 billion, and its revenue for the whole fiscal year was only $765,438+0 billion, down 28%. Michael dell, CEO of Dell, even advised Jobs to sell the company quickly.

William, who entered Apple with Jobs, recalled, "Apple after 1997 has nothing to do with the past. I am an employee of New Apple. Jobs completely cleaned up the old apple, and almost all those old projects were killed. Jobs often said that death is the most beautiful, because death will bring new life. You have to love your product before you can sell it to others. And you should dare to kill your own products, instead of waiting for others to kill you and self-nirvana.