How does the catering manager send messages to the circle of friends every day?

1, the content should be true and human.

The content sent by the circle of friends must be human, so that the customer feels that he is facing a living person, not a machine, and he is willing to play with you. If you mechanically publish some information about advertising promotions, discounts and gifts all day. Believe me, 80% of customers will block you.

Therefore, in addition to occasionally sending out some restaurant promotions, you can also send out some work status, life and entertainment of yourself and the restaurant staff. You can also post some interesting things and new things that happened in the restaurant, as well as your own feelings about running the restaurant and what you see and feel in your life.

Everyone likes to see such a rich, real and human circle of friends.

2. Build trust with customers.

Trust is the basis of user stickiness, so the content of friends circle should not only reflect the human touch, but also make customers feel that you are a trustworthy person. This restaurant is trustworthy. Customers will trust you before choosing you.

So, how to build trust with customers?

You can send some food purchasing and production processes to prove that your food is safe and fresh.

You can also send some videos of customers queuing for meals or participating in activities to show how popular your store is and how interesting the activities in the store are.

You can also share some details about the work of the restaurant staff to prove how good your service is. It can also make employees feel that the boss has been caring about them.

You can also tell us something about diet, such as who is suitable to eat what and what is suitable for eating in what season.

These are all ways to build trust with customers.

3. Formally: use pictures, words and small videos together.

As far as the content of friends circle is concerned, don't limit yourself to words. You can use words, pictures, moving pictures and small videos, which will be better. Especially short videos, the current short video craze is strong, and interesting and novel videos will be more attractive than words.

4. Interact with customers.

Friends circle marketing is not self-satisfaction. Must communicate and interact with customers.

Before the official start of business, this method can be adopted, such as conducting a solicitation or voting activity:

Please help us think about the name of the store and let us choose which logo looks good. Allow users to open a shop with you and play with users, so as to attract everyone's attention to the restaurant before opening. After the opening, guests are naturally indispensable.

At the time of official opening, you can also carry out a lottery similar to that forwarded by a circle of friends, and use customers to drive customers, with one belt and ten. When there are more and more friends on WeChat, we can use the community model to manage users and cultivate a group of loyal fans.

5. Explore the needs of customers.

The customers you like may not like it.

We are often used to thinking from our own perspective, ignoring the real needs of users. If you don't know what the customer wants, the content you send will naturally not attract his attention.

Therefore, as a restaurant operator, we should learn to tap the precise needs of customers, and not just rely on our own judgment to understand what customers need. We should provide corresponding services according to customers' needs. In addition, we should not only meet the needs of customers, but also surprise them.

How can we tap the needs of customers? You should take the initiative to collect customer information, because the customer will not take the initiative to tell you what he wants and hates.