Shoe store sales summary essay 5.

Although, with the development of technology and the optimization of online market, Taobao has benefited to a great extent, and its product sales and website visits have been greatly improved. However, if Taobao wants to continue to develop, it must be constantly improved to keep up with the trend of the times, and its primary task is to solve some existing problems. Dear readers, I have prepared some sales summaries of shoe stores for you. Please accept them!

Shoe store sales summary 1

I wanted to buy a pair of sports shoes, so I went to the store. I have been shopping online before and rarely go to offline shopping malls. I want to study whether the shopping process is smooth and how the experience is.

I visited several stores and didn't feel any special features. The shopping guide just wants to say how cheap his goods are. So I went to another shop. As soon as I entered the door, I began to look around. A sweet voice came. Welcome to our shop, sir. You want to buy shoes. Recently, there is a New Year's feedback activity, and many new models are launched. Let me introduce them to you.

This sentence is so interesting that I can't refuse. Have new styles and feedback, or take the initiative to introduce them to me. I'm thinking about other stores, and they're all asking:

what can I do for you?

Do you want to see our new model?

What kind of shoes do you need?

I ended with a simple answer, so I just looked around. .....

Under her introduction, I really found a pair of nice shoes. I asked the price, 558, 358 after the New Year's activities were discounted. I said, why are your shoes so expensive? The shopping guide looked at me and said with a smile, "You are good at choosing shoes. This pair of shoes is new and designed by an international designer invited by this manufacturer. I heard that they have won awards internationally, and the materials and workmanship are very good ... The price is not low, but it is definitely worth it. "

Well, with this statement, I can't say it's expensive, but can it be cheaper? The shopping guide replied: Try it first. If it doesn't fit, you won't want it no matter how cheap it is. How big are your feet? Oh, size 43, this pair is just your size. Please try it here.

At this time, I naturally followed her to try on shoes. But I feel a little strange in my heart. How did this little girl solve my problem so easily? How can I understand it so easily? Why didn't she answer my question directly?

In the process of trying on shoes, I asked the little girl why she hadn't heard of your brand. The little girl said that this brand is very famous. Haven't you heard of it? Let me explain to you ... it's amazing. The little girl asked me instead of answering my questions. I immediately took the initiative again ... I tried on the shoes, which were not bad, and then I wanted to test the little girl. I said, the shoes are not bad, but they are still too expensive. Let's make them cheaper. I think she should say whether it can be cheap, but it's only a few dollars anyway. The little girl replied, "These shoes are really cost-effective. If it weren't for the Chinese New Year, it would be impossible to give them a discount. In addition, this pair of shoes is of good quality, which can be worn for at least two years, as long as 358 yuan and 50 cents a day. I saw the wallet in your hand. It's Prada's It is worth a lot of shoes. If the shoes are too cheap, they don't match. "

What the little girl said made me feel that my value was recognized. I'm really sorry about the counter-offer. But then I said that my wallet was fake, only 50 yuan. I want to see how the little girl answers the phone.

"You're kidding. Judging from your temperament, you have seen the outside world, and then look at the zipper work of your wallet. It can't be an imitation. It is not easy for you to choose a pair of shoes. Actually, 358 yuan is really not expensive. Think of it as inviting an extra good friend to dinner. "

I am really convinced. On the one hand, it costs money to tell me time, on the other hand, it makes sense to tell me that it's just money for a meal or for a good friend to eat. But I still don't give up, so I have to challenge in the most direct way. I said: this pair of shoes is really ok, but if you don't make it cheaper, I always feel a loss. Anyway, you have to give me a discount. I'll introduce a friend to you later.

"Thank you very much for introducing customers to me. I'm just a shopping guide, and I really have no right to discount any more. Tell you what, next time you come, if there are any gifts, I'll apply for two for you. You see, these shoes suit you, too. Is it convenient for you to swipe your card or pay cash in the future? "

I said it's convenient to swipe your card. The little girl said, then come and swipe your card with me.

After swiping the card, I found that the little girl's behavior was too harsh. I asked if it was convenient to pay by credit card or cash, and then I took it directly. Let me have no chance to hesitate. After I paid the money naturally, the little girl spoke again:

"I have socks that give discounts to old customers. You bought our shoes. You are an old customer. It's good for you to give 10 yuan socks worth 68 yuan, which is also the compensation that I can't give you a discount just now. Ok, here are socks. You are welcome to come again next time. "

This is a set meal, and it feels very helpful to me. She's making it up to me I said thank you very much.

After buying shoes and socks, looking back at the whole process, the little girl's shopping guide skills are very powerful. From the moment I walked in the door to the last transaction, she was in a very dominant position. This makes me feel very comfortable. She didn't reduce the price in the end, but I still think it's cheap.

Shoe store sales summary 2

First of all, the main consumer groups of sports shoes are young fashion groups, mainly teenagers.

It is impossible for any company to provide services for all customers in the market. Only through effective market segmentation, and then choose the right target market, can enterprises gain a firm foothold in the market. Especially in today's increasingly diversified domestic and international markets, enterprises need to divide customers into different target consumer groups or cut them into several sub-markets according to their different needs, and provide effective and profitable marketing services for one or several of them with their own superior resources.

Many sports shoes brand manufacturers have found that there is a certain gap between the actual consumers and the target population, and the overall user base is too large. The core consumer group of sporting goods is 14 to 45 years old. For sporting goods enterprises, young people aged 14-25 are ideal consumer groups. This age group is basically teenagers, and teenagers are the new force of sports shoes consumption. Relevant data show that among the students who buy brand-name sporting goods, high school students account for 52%, junior high school students account for 44%, while college students and primary school students account for less than 4%. It can be seen that middle school students aged 13- 18 are the most dynamic group in the sports shoes consumption market.

Secondly, the main characteristics of these consumer groups can be summarized as follows:

(1), the emergence of "independent decision-making".

People aged from 13 to 18 are all teenagers born in the late 1980s and early 1990s. Their independent decision-making power is quite prominent in product consumption, media contact and some daily life.

(2) A generation with broad vision and enterprising spirit.

A core feature of the new economic era is the sustained and rapid development of scientific and technological information and the increasingly diversified media forms. As well as the rapid acceptance and mastery of new things, so that contemporary teenagers walk in the forefront of the times and become a well-informed and broad-minded new generation.

(3), a generation with huge consumption space.

With the development of cities and the improvement of residents' quality of life, Chinese teenagers have created huge consumption space by virtue of the superior position of the only child. This can be seen from their pocket money first. According to statistics, the monthly pocket money of teenagers exceeds that of 200 yuan, and the higher one is Guangzhou, reaching 289 yuan.

(4) A generation with strong communication needs.

Most of this generation of teenagers are only children, and they hope to have some emotional sustenance. From their use of pocket money, it can be found that some data show that about 20% of teenagers will use gifts as one of the main purposes of their pocket money. Buy gifts, pay mobile phone bills, etc. It has become a very important part of their daily expenses. 52% of teenagers have mobile phones. Moreover, their monthly mobile phone bill exceeds that of 70 yuan on average. From the perspective of mobile phone consumption, there is also a high consumption demand for communication. It shows that they have established their own social circle through their mobile phones.

(5) The contradiction between individuality and rationality.

The psychological development of teenagers is not yet fully mature. On the one hand, their independence is increasing. On the other hand, their ability to understand society is not very strong. So many times when they make decisions, it is easier to judge by intuition. This is why they especially like some novel and interesting things. As long as it attracts them on the surface, they feel good.

(6), eager to care.

With the rapid development and progress of society, the pressure on teenagers is also considerable. Pressure comes not only from society, but also from parents, including some high expectations from themselves.

Finally, products must be developed and designed according to the characteristics of their target groups. Therefore, the design of sports shoes products for the target groups mainly teenagers should reflect high-end and younger; If necessary, we should redesign our Logol, and the design idea should be in line with the psychology of young consumers, especially after 90, they are constantly seeking changes; Seeking the premium of culture and emotion; It embodies the characteristics of passion, courage, spirit, progress, hard work, courage, dreams, achievements and transcendence (Li Ning brand sports shoes are a generation of personalized products, and many sports shoes manufacturers can learn from Li Ning's successful experience). This is only for the "personality" characteristics of sports shoes, but in order to succeed in the sports shoes market, it is the premise of its operation to pay attention to product quality, stress on correct marketing strategy, and pay attention to the creation and maintenance of brand and image.

Three. Problems and solutions

(1) problem

Although, with the development of technology and the optimization of online market, Taobao has benefited to a great extent, and its product sales and website visits have been greatly improved. However, if Taobao wants to continue to develop, it must be constantly improved to keep up with the trend of the times, and its primary task is to solve some existing problems.

Then some problems existing in Taobao can be simply listed as follows:

First, the store operates without a license. Statistics show that 99.7% of sellers on Taobao operate without a license, which will inevitably lead some unscrupulous businesses to seek benefits from it, thus damaging the interests of consumers.

Second, fake and shoddy products and false advertisements often appear. Taobao's online shop sells fake and shoddy products and products that are inconsistent with the description of the webpage, which are all manifestations of false advertisements. Taobao is responsible for providing them with a platform. However, due to the "safe haven principle" and "exemption clause" and the blank of laws and regulations, the investigation will certainly have resistance, so it will take a long time to plan.

Third, bootlegging. It can be observed that there is also a "global purchase" module on Taobao. After the words "tax free and tax included" appeared in the product information on the website at our request, almost all the goods suspected of bootlegging were concentrated here. "Global procurement" is often referred to as overseas procurement. Some foreign sellers can buy some brand products at a lower price than domestic ones and sell them to buyers on Taobao.

Fourth, the transaction contract is not perfect. In face-to-face transactions, written contracts are often established between manufacturers, consumers and merchants, which helps to protect the interests of both parties. When there is a contradiction between the two parties, they can take the written contract as evidence and resort to legal means to protect their rights and interests from infringement. However, online shopping is still lacking in this respect.

Fifth, search tools need to be improved. Although the development of Internet search technology has brought convenience for consumers to search for products, the current search still cannot give more accurate and satisfactory results, and consumers still need to spend a lot of time to find the most satisfactory products. Therefore, search technology needs to be further improved.

Summary of Shoe Store Sales Work 3

Looking back on 20 years, it was a year of sowing hope and harvesting fruitful results. Under the correct guidance of superior leaders, with the joint efforts of all departments in the company and with the joint efforts of all colleagues in _ _ _ _, considerable achievements have been made.

As a store manager, I feel a great responsibility. Years of working experience have made me understand a truth: for a retail store with good economic benefits, first, there must be a professional manager; Second, we should have good professional knowledge as the backing; The third is to have a good management system. Observe attentively and communicate with customers attentively, and you can do it well.

The specific summary is as follows:

1, conscientiously implement the company's business policy, and at the same time convey the company's business strategy to every employee correctly and timely, which has played a very good role in connecting the preceding with the following.

2. Do a good job in the ideological work of employees, unite the employees in the store, fully mobilize and give play to the enthusiasm of employees, understand the advantages of each employee, give play to their strengths, and do what they can. Strengthen the cohesion of the shopping mall and make it a United collective.

3, through various channels to understand peer information, to understand the customer's shopping psychology, to know ourselves and ourselves, know fairly well, and have a clear aim, so that our work is more targeted, thus avoiding unnecessary losses.

4. Set an example and be a handsome employee. Constantly instill corporate culture in employees, educate employees to have a sense of the overall situation and do things from the overall interests of the company.

5. Attract customers with thoughtful and meticulous service. Give full play to the initiative and creativity of all employees, and let employees change from passive "let me do" to positive "I want to do". In order to create a good shopping environment for customers and create more sales performance for the company, lead employees to do the following work. First of all, do a good job of cleaning every day to create a comfortable shopping environment for customers; Secondly, actively serve customers and meet the needs of consumers as much as possible; We should constantly strengthen our sense of service and let our customers leave our store with sincere smiles and polite language.

6. Deal with the cooperation between departments, between superiors and subordinates, complain less, be more enthusiastic, treat the problems in work objectively and solve them with a positive attitude.

Now, the management of the store is gradually becoming digital and scientific, and the improvement of management means puts forward new job requirements for the store manager. Skilled business will help us achieve various operational indicators. A new year has begun, and achievements can only represent the past. I will manage our East China store with more exquisite and skilled business.

Facing the work next year, I feel a great responsibility. We should keep a clear head at all times, manage Tomb-Sweeping Day's work ideas well, and focus on the following aspects:

1. Strengthen daily management, especially the management of basic work;

2. Increase the training of employees internally, and comprehensively improve the overall quality of employees;

3. Establish a high degree of loyalty to the company, love your job, take care of the overall situation, think of everything for the company, and contribute to the overall improvement of the economic benefits of the company.

4. Strengthen unity and cooperation with various departments and brother companies, create the best and seamless working environment, get rid of discordant notes, give full play to employees' greatest work enthusiasm, and gradually become an excellent team.

Summary of Shoe Store Sales Work 4

A month has passed since I joined the company. During this time, I began to get familiar with a newcomer who knew nothing about the product knowledge of the industry, completed the role transformation and began to slowly integrate into it.

A collective and a family, slowly began to adapt.

In this month's sales process, as a newcomer in the shopping guide industry, I first thank the team members for their help and cooperation, which made me learn a lot. Thank you for your careful guidance. During this month, I fully enjoyed the happiness brought by my work and turned over another page in my life, which I have never met before.

I feel deeply at work, which makes me realize that shopping guide has an incomparable role. To enter a new industry, everyone should be familiar with the product knowledge of this industry and the company's operation mode. In the process of sales, there are really many things to learn, such as the knowledge of goods, the collocation of shoes, and the need to understand and meet the needs of customers. What is more important among colleagues is team spirit, trust in others and team strength. Sales is not a matter for one person, but for the whole store and the whole company. Then give full play to your own advantages, constantly sum up and improve, and improve your overall quality.

During this month, there were failures and successes. Thankfully, my product knowledge and ability have improved a little, but it is still far from enough for sales, and it has not reached my ideal goal. I really didn't feel anything about the clerk at first, especially in the first few days. I'm not used to it, thinking it will take a long time to adapt, and I'm worried that I'm not qualified for this job at all. Confused in the middle, but strong. Now that I have accepted the job, I will do my best. Later, I found that being a shop assistant is also a special trainer. What it needs is employees' adaptability, product knowledge, service attitude and even other knowledge, which will affect our sales. The following is my experience in my work. In the next process, I will make a good work plan, sum up the shortcomings in my work in time, and strive to do a better job in shopping guide.

1, the shopping guide should not only show and explain the products to customers, but also recommend them to arouse customers' interest in buying.

2. The shopping guide should have confidence in himself when recommending shoes, so as to make customers have confidence in the products. Only if you like it can you convince customers to like it. 3, suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable shoes according to the actual objective conditions of customers.

4. Each product has different characteristics, such as color, design style, quality, after-sales service and promotion activities. When recommending to customers, we should emphasize the different characteristics of products.

When recommending products to customers, try to lead the topic to shoes, and pay attention to customers' reaction to shoes, so as to promote sales in time. Secondly, we should pay attention to the skills of key sales. Focusing on sales means being targeted. For the inventory, design and price factors of shoes, we should be suitable for people, really let customers accept shoes psychologically, accept our shopping guide and finally sell successfully. It is a very important link in sales to make customers have the belief of buying in a very short time.

While summarizing the sales, I also made a clear plan for my future work direction:

First, earnestly implement the post responsibilities and earnestly perform their duties. Do a good job of in-store hygiene, warehouse and product information sorting, and do a good job of handover after work.

Second, clear the sales plan and complete the daily sales amount. The guaranteed amount must be the same as the reward amount.

Third, strive to manage harmonious employee relations and stimulate sales enthusiasm. At the same time, we should seriously study knowledge, skills and actual sales to improve ourselves and strive to continuously improve our overall quality.

Thank the company for the opportunity and trust, I will be proactive and full of enthusiasm. Work with a more positive attitude. Willing to develop and grow together with the company. The above is the summary of my work in March. For the shortcomings, please give me your advice and criticism from leaders and experienced partners. thank you

Summary of Shoe Store Sales Work 5

I have been working in the shoe cabinet for almost a month. In the past two months, I have learned a lot from it. I didn't know much about shoe stores before, and I didn't even know where the shoes were. I learned a lot in the past month. Although our performance was not ideal at first, we often made mistakes and wasted a lot of time and energy. You can only learn from your mistakes, cultivate your knowledge and skills in all aspects as soon as possible, and improve your sales. I am not the best, but I will definitely do better. I believe that through the joint efforts of all of us, this goal will be achieved.

Working in the shoe cabinet makes me feel the warmth of a big family and the unity among my colleagues. Mutual assistance between shops. At the same time, it also made me understand that buying shoes is also so meaningful, and I learned the sales methods from it. Understand the psychological needs of customers selling shoes. Selling shoes starts with the advantages of shoes. The advantages of this shoe are different from other shoes. Attract customers with the advantages of our shoes. At work, I learned management, which a store should pay attention to, such as the cleanliness of the store, the gfd of employees, the display of stores and warehouses, and the spoken language of sales. We can run both pos and dpo, and now we can do some storefront things. Everyone works hard.

As a new member working here, I must study hard and accumulate work experience. Although I can see some progress in my work during this period, I still can't reach the level of a professional salesperson. Let me understand such a truth; For a retail store that sells well, it needs a professional manager, a good management system, careful observation and careful communication with customers.

Strictly abide by company rules and regulations. Do things first from the interests of the company. Communicate the company information to every employee in time. Always keep a good attitude and don't bring emotions to work. Unite the employees in the store, fully mobilize and give play to their own and everyone's enthusiasm, give full play to their specialties, do a good job of unity, and give play to strong group strength. Understand the sales information of peers and the hearts of customers. Do it carefully and quickly. Make the work targeted to increase our sales. Sales rely on thoughtful and meticulous service to attract customers, initiative, enthusiasm, patience and consideration.

It is very important to clean the shop every day, which can create a good shopping environment for customers. Provide active service to customers; Meet the needs of customers as much as possible. Sincere smile and polite language. Let customers leave the store with satisfaction. Welcome to come again next time.

Many deficiencies in my work will be improved, and I will study hard in all aspects of professional knowledge. Cooperate with shopping malls to create a good working environment. Let's put aside unhappiness, give full play to our work enthusiasm and make us the best team.

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