Flash aesthetics of Audi Q8T platform leading the fashion trend.

In Beijing's trendy art landmark-Qiaofufang Grassland, when the spotlight lit up the whole venue, everyone unanimously lamented the beauty of the scene, and the protagonist of this feast was Audi's flagship SUV-Audi Q8.

Two years ago, with the same cheers, Audi's flagship SUV Q8 went on the market, which reshaped the market structure of luxury flagship SUV with the Audi brand.

Liu, then director and general manager of FAW-Volkswagen Automotive Co., Ltd., said excitedly: "Audi Q8 is a work of FAW-Volkswagen Audi focusing on the needs of high-net-worth users in the' new luxury era' and reshaping the market structure of luxury flagship SUV. It will help Audi to continue to lead the new luxury era with an unprecedented' flagship' product experience. "

In just two years, Audi Q8 has created its own perfect label and spread far away.

For example, Q8, which was born on MLB evo platform, has the same ancestry as Lamborghini Urus and Bentley Tim Yue, and represents the top technical strength of Volkswagen Group.

In terms of digital intelligence, Audi Q8 has boundless triple screens, 10. 1+8.6-inch dual MMI touch screen, touch feedback function and Audi connect function, which is a veritable luxury technology cockpit.

The key point is that this flagship SUV is not only limited to meeting the luxury feelings of users, but also incorporates more thinking into the individual needs of users. For example, Audi Q8 has built its own frameless door, which takes into account the spacious space and the sliding shape of the coupe top. This design is a pioneer in its class.

As Shi, general manager of FAW-Volkswagen Audi Sales Division, said, "Users in the luxury car market are not only satisfied with owning a luxury car, they need more novel and personalized models."

If a qualified product wants to understand the needs of users, then the shaping of a successful brand needs to open up the whole ecology of serving users. For Audi, the sense of luxury he wants to show is not only limited to the service at the demand level, but also includes the spiritual level of users.

In Audi's view, even if there is a century-old brand precipitation, we should maintain the enterprising spirit on the basis of science and technology, and at the same time have the spirit of self-exploration and breakthrough.

This breakthrough spirit can be shown in Audi Q8' s pursuit of ultimate aesthetics.

At the event site, the flagship SUV Audi Q8 and Sun, known as the most beautiful Olympic champion, appeared on the suspended runway. Sun is wearing a high-definition dress designed by Lawrence Xu, a top international designer. His aesthetic concept is boundless, showing the beauty of art and full of enterprising spirit. The beautiful design of Audi Q8 conveys the unique view of Audi, a luxury brand, on aesthetic design, and the products also exude an upward spirit.

Under the changes of the times, we can already smell that Audi's new concept of "walking with enterprising" is not empty talk.

Nowadays, with the rapid upgrading of market consumption, the luxury car market in China is expanding rapidly, and the consumption concept of user groups is constantly innovating. Under the rapid market changes, the powerful strength of Audi brand's internal and external repair and the new concept of continuous improvement have been recognized by users.

Under the drastic changes in the market, Audi, which expands the new boundary of user experience and puts users first, is embarking on a "breakthrough" road in the luxury car field.