Count the IQ taxes we have paid over the years.

Message from Yixuetang: Serving the stockholders wholeheartedly is the original intention of establishing Yixue, and building one's own knowledge system and thinking frame is the starting point for shaping one's investment ability.

I was chatting with a fan before, and she mentioned that when I called her mother the other day, her mother said that she had just paid for a group tour, which was the shop that played routines.

The thing is, a few years ago, a goat milk shop opened near her community. While selling goat's milk, she sells her savings, saving 1 10% annual interest, and delivering eggs and cooking oil every month. She stopped her mother from buying wealth management, so she bought several boxes of goat milk powder, saying that a large barrel of 500g was only over 200 pieces. She thinks that such a cheap price is definitely not pure goat milk powder. Although you can't eat well, you can't eat badly. It's fraud. It's a legitimate IQ tax. And that wealth management product, if the eggs and oil given every month are also rights and interests, then the income will go against the sky! You think about high returns, and people think about your principal. This is also an IQ tax.

In fact, in our life, IQ tax is really quite a lot.

Some are obvious, others are hard to detect. In order to prevent more people from being deceived, today we will talk about this interesting topic.

1, cheating type

Nowadays, many people are addicted to online shopping for vegetables and a bunch of specialties.

Once I was going to buy apples, I found that there were 1 kg, 2 kg, 3 kg, with different weights, 65438+3 kg, 9.9 kg. I subconsciously chose 3 kg, and then calculated it when I went to the shopping cart to check out. I found that 1 kg was cheaper, and 3 kg was 9 yuan! Look, I almost accidentally paid the IQ tax.

Subconsciously, we all think that buying more is often cheaper than buying less, so few people really count. The price is so low that it is easy to see. If the unit price is more than ten dollars, it is particularly easy to be confused. This is the most typical IQ tax. Merchants probably think that customers will not calculate this error, so they must keep their eyes open.

Another kind of derailment is health care products. Propaganda is all hype. It's a magic medicine. Although this kind of thing can't eat bad people, it's actually useless. Some people think that effectiveness is purely psychological. Many elderly people will believe that this is also the most typical IQ tax.

Diet pills also belong to IQ tax. Basically, all diet pills or advertisements say invalid refund. In order to be effective, besides taking this diet pill, you must abide by many things, such as what you eat every day and how long you exercise. You are so self-disciplined, do you really need diet pills? If you don't do what they say, diet pills can't lose weight. How can the merchant give you a refund? Isn't this a legitimate IQ tax?

2, malicious type

What is the most important thing for a woman?

Youth will stay forever!

So now many skin care products are more and more expensive, claiming that their functions are anti-aging, anti-wrinkle, whitening and moisturizing, all of which can make you young forever. Moreover, these big-name skin care products are endorsed by female stars at high prices, giving people the illusion that skin care products can be as beautiful as stars.

Let's wake up Skin care products are just skin care, not drugs. The biggest function is moisturizing. In addition to functional anti-aging and anti-wrinkle, some elements will be added. The most important function of other skin care products is moisturizing. If it is really so useful, will there still be old people in this world? Skin care products only delay the drug effect and have no therapeutic effect.

For example, Lancome, both L 'Oré al Group, and the essence of L 'Oré al's small black bottle are 95% similar in composition, but several times different in price. Why?

Look at the ingredient list, most of them are really the same, that is, the content of a certain ingredient is slightly higher at most, but is this little high value worth the difference? In addition to products, Lancome also has marketing advertisements and top celebrity endorsements, which are not a little more expensive than L 'Oreal, so the price is definitely more expensive than L 'Oreal.

This is why businesses know women's psychological demands and give you two choices, the fair price series and the lady series. Sometimes we know that this may be an IQ tax, but we still pay it and always feel expensive.

Therefore, it is suggested that female friends can learn some basic knowledge when they have time, and compare the ingredients of skin care products with the same efficacy of each brand. Perhaps you will find that the ingredients are basically the same, and the difference in price is nothing more than the brand.

3. Adult anxiety type

The most prominent representatives of this type are various educational institutions. Parents are the most anxious roles in the world, so various remedial classes came into being.

Do you think it will be useful to attend these remedial classes? Not necessarily, but it must be. Because everyone else is in class, your child will definitely fall behind without him.

Now there is a very common phenomenon. Many children have been insisting on online cram schools. After so many years, they didn't feel any obvious progress, but they couldn't help asking him to attend classes because they were worried that his grades would be worse if he really didn't attend classes.

The quality of children's grades does not depend on counseling institutions, but on their talents and their own learning ability, and of course, genetic factors.

So this IQ tax should be unique to anxious parents.

4. Willing type

Fried shoes are very popular recently. But to be honest, personally, I think this is caused by boring people. Buying these shoes correctly is an IQ tax. Buyers and sellers are willing to fight and suffer.

A pair of tens of thousands of sports shoes are not available. You have to rub off a few dollars every step. Are you willing to wear it out?

Similar to this, there are also co-branded clothes of various luxury brands.

An ordinary T-shirt can't be more ordinary. As long as you make a joint name and print a logo, you can transform. Prices skyrocketed in minutes and sold out. It's only a few dollars to print a number on the uniform. This money is too easy to earn. What is it to buy those clothes without paying IQ tax?

There is also a typical voluntary IQ tax, that is, buy buy buys things that fans endorse for Aidou.

Although I may not need it, or the price may be completely unreasonable, this is my favorite bean. What can I do? Buy it!

The IQ tax of fan economy is the favorite of merchants, so as long as you find a celebrity endorsement, you are not afraid of things that cannot be sold.

So, you have to be a smart person. If you have money, you should make good use of it and invest it. Never pay IQ tax!

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Disclaimer: This article is a personal opinion, does not constitute any investment advice, and cannot be used as your investment basis. You need to make investment decisions independently at your own risk. Please confirm that you have the corresponding capacity for rights, conduct, risk identification and risk tolerance, and can bear legal responsibilities independently. There are risks in entering the market, so investment needs to be cautious.