Mobike Space Dialogue

* * * Since the birth of bicycles, there have been all kinds of bright colors on the roadside of cities, and tens of millions of bicycles have brought convenience and inconvenience to people's travel.

For example, more and more bicycles are parked in major transportation hubs, which affects the business of surrounding shops and the waiting at bus stops.

In order to solve the phenomenon of bicycles "getting together", bicycles are prohibited from entering the West Lake Scenic Area in Hangzhou.

Recently, Beijing, Shanghai, Hangzhou, Ningbo, Guangzhou, Shenzhen and other 12 big cities. Stop cycling. This is also called the beginning of the reshuffle of the bicycle industry by people in the Internet industry.

Wukong Bicycle became the first * * * bicycle sharing enterprise to close down! Machimachi bicycles actually roll money to "run the road"? ! 3Vbike also announced that it will stop running, and some local bicycles are difficult to cash out.

Nowadays, the competition between mobike and Huang Xiao, two giants in the field of cycling, has entered a white-hot stage. Both of them have received billions of financing from big consortia, so we can say that we have enough ammunition to "go on".

Who will win? The author believes that the key to winning depends on the riding experience of bicycles, that is, the quality of bicycles, when the number of launches is almost the same.

The inquiry shows that the cost of the first generation of friction bicycles is 3,000 yuan per vehicle, while ofo is around 200 yuan. In the latest products, the cost of mobike is controlled at around RMB 1 1,000 per vehicle, while ofo is upgraded to 500 yuan.

Mobike has high manufacturing cost and low maintenance cost; Ofo has low manufacturing cost and high maintenance cost.

Therefore, mobike is more durable. Even if it is forbidden to be put into use, its service time and maintenance cost are dominant.

Xiao Huang's car is a little bit harder, and it takes a huge labor cost to maintain and repair the bicycle.

Xiaohuangche seems to attack the city quickly at a very low cost, but it is easy to start a business and difficult to keep it. This is a protracted war without smoke.

According to the latest data of Analysys International:

Among the daily average active users in July, mobike was 7.38 million, an increase of 13% from the previous month, maintaining steady growth; Ofo bike-sharing has 5.54 million vehicles, down 35% from the previous month, showing a "cliff-like decline", and daily active users in mobike are 33% ahead of Xiaohuangche. ...

At the same time, the competition between ofo and mobike is fierce, and the latest new urban policy will undoubtedly add fuel to the fire in Xiao Huang. Imagine that many bicycles can't be used, and the original users naturally rode on mobike!

In the Internet age, products are king, and they are still applicable to the bicycle industry. Mobike has understood this for a long time, and has built itself into an Internet bicycle company, not a simple Internet company.

Of course, I support the increasing popularity of these two kinds of bicycles, because we can ride bicycles for free every day again.

what do you think? Which bike do you prefer? Leave a message at the end of the article to tell everyone.