Hotel activity planning

Hotel event planning 1 1. theme of the annual meeting:

Xx Company's 20xx Annual Year-end Summary Meeting

Second, the annual meeting time

20xx65438+February 3 1 from 14: 00 pm to 2 1: 30 pm.

Meeting time: 14:00- 17:30.

Dinner time: 18:00-2 1:30.

Three. The venue of the annual meeting

Multifunctional banquet hall on the first floor of XXX hotel

Four. Participants in the annual meeting

All employees of the company (4 1)

Verb (abbreviation of verb) The procedure and arrangement of the annual meeting.

The process and arrangement of this annual meeting include the following two parts:

(1) Agenda of the year-end meeting

13:50 All employees attending the meeting arrive at the designated hall in advance, take their seats in the designated rows, and wait for the staff meeting to start;

14:00- 15:30 the first meeting was held, and the heads of various departments and projects came on stage to make year-end debriefing reports respectively.

......

15:30- 15:45 the meeting proceeded to the second item, and the person in charge of the administration and personnel department came to the stage to read out the decision on the positions of the main persons in charge of various departments and projects of the company.

15:45- 16:00 The meeting went to the third item, and the deputy general manager read out the winners list of 20xx outstanding employees; Outstanding employees took the stage to receive awards, and the general manager awarded honorary certificates and bonuses to outstanding employees; Excellent employees take photos with the general manager as a souvenir; Outstanding employee representatives delivered acceptance speeches.

The general manager made a concluding speech.

17:30, the press conference is over, the staff will be dismissed and rest, and the hotel will arrange the dinner venue.

(2) Dinner arrangements

18:00 dinner officially started, and the host of the dinner led everyone to raise a glass, wishing everyone a happy New Year and a better company tomorrow. (background music)

18:00- 19:00 Dining time: Company leaders and employees toast at various tables, and colleagues communicate with each other to narrow the distance.

19: 00-2 1: 00 Entertainment time:

Cultural programs (23 programs)

Game 1: Balloon Race, equipped with: 3 chairs, 3 boxes with 20 balloons in each box;

Rules of the game: 2-person group, ***3 groups, one person passes the ball and one person sits on the ball, with a time limit of 3 minutes. After 3 minutes, the ball with the least introspection in the penalty area wins;

Cultural programs (23 programs);

Game 2: grab the stool; Appliances: 5 chairs in a circle;

Rules of the game: make a circle around the chairs, and music will start. Six people will circle around the chairs, and the music will stop. Six people will scramble to sit, and those who don't rob will lose.

Cultural programs (23 programs)

Game 3: chopsticks carry key chains; Household appliances: 12 chopsticks, 2 key chains;

Rules of the game: a group of 6 people is divided into two groups. Everyone has a chopstick in his mouth. Hang the key chain on the first person's chopsticks. The first person hands the key chain to the second person. It must be passed by chopsticks, not by hand. Which group passes the chopsticks to the last person's chopsticks first to win.

Game 4: Hula hoop passes the needle; Appliances: 3 hula hoops, 18 paper clips;

Rules of the game: 3 people, each holding a hula hoop and 6 paper clips. Everyone should connect the six paper clips in their hands when they turn the hula hoop. Whoever connects the six paper clips first wins.

Game 5: step on the balloon; Electrical appliances: 100 balloon

Rules of the game: Divide into two groups, a group of five people, and each group is tied to the ball with 10 balloons. The host has a time limit of 3 minutes and steps on the balloon on the other side's leg. After 3 minutes, see which group saves more balloons and win.

Lucky draw: appliances: lottery box, 49 cards, 49 table tennis.

Everyone has a card with a number in his hand. Write down the corresponding numbers on the table tennis, put them in the lottery box, and assign special personnel to draw the first to fourth prizes respectively.

Finally, the host invited all the staff to take a group photo on stage.

Preparations for the annual meeting of intransitive verbs and related matters needing attention

(I) Notice and publicity of the annual meeting: The company office issued a written notice about the 20xx annual year-end summary meeting to all government departments and project departments today to publicize and promote the activities of this annual meeting so as to make all employees know.

(II) Banner production: yellow characters on red background, specific text content: 20xx annual year-end summary meeting of Beijing Dalongqi Branch (banner specification:)

(3) Goods procurement: lottery gifts, zodiac gifts, game prizes, meeting seat nameplates (for meetings), pens, paper, employee seat cards (for dinners), balloons, flowers and flower baskets required for the venue layout; Table tennis bat and table tennis used in the competition; Lottery box; Mineral water for the meeting, drinks for dinner, and all kinds of dried fruits and snacks.

(4) On-site photo-taking: arrange relevant personnel to bring digital cameras in advance, and take photos of meetings and dinner activities.

Seven. The task of organizing annual meeting

Eight. Activity budget

Hotel event planning 2 I. Event theme:

"Flying Christmas-Merry Christmas", the hotel is an entertainment-oriented entertainment hotel. The theme of the activity must be innovative, creative, unique and weird.

Two. Activity time: February 8th-10/October 8th, 65438+ 1.

Three. Venue: Las Vegas Club on the second floor, sports bar on the third floor.

Four. Activities:

(Note: The event is sponsored by wine merchants)

A, 65438+February 18- 1 month 1 specify special beer (during the event, 40 yuan/half a dozen in the lobby on the second floor and 60 yuan/half a dozen in the lobby on the third floor);

B the planning department designs Christmas cards, which are distributed by the entertainment department. For some important customers or customers who have long-term consumption agreements with the hotel, (KTV rent-free vouchers or 200 yuan cash vouchers are attached to each Christmas card, and the specific guest list will be distributed by the business department after being counted by General Manager Luo and submitted to the general office for approval. Attach a new year's desk calendar, the specific content of Christmas and New Year activities) to increase communication with guests and enhance their desire to come to Jiangdu for consumption. This coupon is valid from 65438+February 18 to 65438+ 10/(65438+February 24, 25, 26, 3 1, 1 month/kloc-0.

C, 65438+February 24th-25th, Christmas Eve, charge tickets (the price is not fixed) RMB/person (a Christmas gift package).

D, Christmas lucky star selection activities:

Time: 65438+February 24th12: 00;

Venue: Tile Bar on the third floor;

On Christmas Day, Christmas costumes will be set at the entrances on the second and third floors. Guests are free to buy, play Santa Claus and participate in the selection of Christmas lucky stars.

On Christmas day, all guests can get two tickets (five-pointed star sticker) when they buy half a dozen designated beers, and so on, the more they buy, the more they buy;

The selection activity was officially held at 12: 00, and the guests who participated in the selection gathered around the audience and were selected by the on-site guests. If the five-pointed star is stuck on the body the most, they can become the lucky stars of Christmas that night, and they can get the grand prize sponsored by the beer company (the specific prize is undetermined)+a dozen designated beers;

The selection of Christmas lucky stars can promote the climax of beer purchase, and it is suggested to set up a grand prize to increase the attraction.

E. coupons: (20xx year 65438+February 18—20xx 1 month 1) (65438+February 24, 25, 26, 3 1 and 1 month.

Guests who spend more than 600 yuan (including 600 yuan) in KTV will be given half a dozen beers+Christmas gift packages and a New Year desk calendar;

Guests who spend more than 800 yuan (including 800 yuan) in KTV will be given a dozen designated beers+a Christmas gift package and a New Year desk calendar;

Guests who spend more than 1.300 yuan (including 1.300 yuan) in KTV will be given cash coupons 1.000 yuan+half a dozen beers+two Christmas packages and two New Year calendars, or two dozen beers+Christmas packages and two New Year calendars;

Guests who spend more than 1800 yuan in KTV (including 1800 yuan) will be given a cash coupon of 200 yuan+a dozen designated beers+a Christmas gift package and two New Year calendars.

The above cash coupons are valid within 15 days from the date of issuance;

F, 24-25, specially invited Christmas guests to perform live and distribute Christmas gifts;

G. "Merry Christmas and Entertainment"

Time: 65438+February 24th.

Venue: Beauty Bar on the second floor

On Christmas Eve, the Administration Department and the Security Department selected two men and two women to put on Christmas costumes and held a series of Christmas entertainment activities in the beauty bar on the second floor.

(1) Regular games: beer, color spraying, Christmas gift bags, Christmas dolls, etc. All on the ground, the guests throw the ring 4 meters away, and if they win, there will be prizes;

(2) The game of clamping glass balls: After the guests have clamped the glass balls in the box within the specified time (30 seconds), they can go to the gift point of sale to collect the prizes;

(3) Dice game: A security guard is appointed by the security department, wearing a Christmas costume as the champion, and placing half a dozen beers, Christmas gifts, color spray, Christmas dolls, etc. Guests can use beer or go to the gift shop to buy Christmas presents as beating capital. When they come forward to fight with the champion, the winner will get the corresponding prize, and the loser will lose the capital of being beaten, that is, the latter will make up for it.

H, Christmas countdown:

On Christmas Day15 minutes before 2: 00, the master of ceremonies will preside over the countdown.

Countdown 10 second. All the waiters pushed the guests to the climax, and counted down to 10 seconds with the MC, stirring the atmosphere at the scene.

Countdown 10 second. All the DJs and dancers threw Christmas dolls and presents at the guests around them. 12: 00 It is allowed to spray colored stripes in the middle of the ballroom.

1. Christmas raffle (designated beer company sponsors prizes)

Time: 65438+the evening of February 25th 12:

Venue: Las Vegas Club Hall;

There is a lottery box at the information desk on the second floor, and every guest who buys a dozen designated beers can get a lottery ticket (and so on);

Prize setting: (the prize is undetermined)

J On Christmas Day, the hotel will send 1-2 tall security guards to play Santa Claus, and the entertainment department will send 1-2 customers to play Christmas angels and distribute Christmas gifts around the second and third floors of the hotel.

K. New Year's Day masquerade (Best Masquerade and Dance Award):

Time: 65438+February 31;

Venue: Las Vegas Club on the second floor;

Set up a mask selling point at the entrance of the second floor:

On the evening of February 3, 65438+Kloc-0, guests can dress up freely or go to the mask sales point to buy the masks needed for the party and participate in the selection activities of the costume party held by our hotel;

Award selection:

(1) First prize (best dance): a free coupon for karaoke room+a cash coupon for 200 yuan+a dozen beers.

(2) The second prize (Best Makeup) is a free coupon for karaoke room+100 yuan cash coupon+half a dozen beers.

(3) Third Prize (Best Funny) 200 yuan Cash Coupon+Half a dozen beers.

L, New Year countdown:

(1)3 1 that night,15 minutes before 2: 00, the master of ceremonies will preside over the countdown;

(2) When counting down to 10 second, all waiters will drive the guests to the climax, and count down to 10 second loudly with the master of ceremonies to stir up the atmosphere at the scene;

(3) When the countdown is 10 second, all DJs and dancers throw dolls and gifts at the surrounding guests, and spray colored stripes in the center of the ballroom at 12: 00;

M, program part:

(1) Christmas programs and dances are arranged in the lobby on the third floor to set off the Christmas atmosphere;

(2) On Christmas Day, the background music in the lobby on the second and third floors is mainly Christmas music;

(3) On Christmas Day, singers mainly sing Christmas songs and throw Christmas presents at guests;

(4) Christmas guests are mainly Christmas greetings and jokes;

Verb (abbreviation for verb) environmental layout

(1) The trees outside the parking lot are covered with stars, and the green belt at the entrance of the hotel is covered with stars (12, before 10);

(2) Two Christmas propaganda pictures are painted on the front exterior wall of the hotel, and eight hotel activity banners are hung on both sides of the exterior wall:

(3) Both sides of the hotel gate are filled with Christmas flowers, Christmas POP is made above the gate, Christmas garlands are hung, and Christmas snow is sprayed on the glass door;

(4) A 4-meter-high Christmas tree in the center of the lobby, surrounded by several small Christmas trees and Christmas huts, covered with Christmas presents and starry lights;

(5) Place a1.8m-high bubble Santa Claus at the elevator entrance, surrounded by Christmas flowers;

(6) The stairs from the first floor to the second floor are made into Christmas arches with Christmas grass, and the stair handrails are covered with Christmas grass;

(7) A 2.5-meter Christmas tree in front of Las Vegas is covered with stars and Christmas presents, surrounded by Christmas presents, with a group of Christmas POPs on it, Christmas decorations hanging on the ceiling, and Christmas garlands and decorations hanging on the surrounding walls;

(8) Make a set of landscape pictures of the cream Christmas cake house at the entrance food stall (made by the western chef);

(9) In Las Vegas, Santa Claus's head and Christmas wreath are hung on the pillars, Christmas snow is painted on the wall at the entrance, a 30CM small Christmas tree is placed on each table in the hall, and Christmas ornaments are hung on the ceiling;

(65438+

(1 1) There is a round table in the bar on the third floor, covered with white cloth, with a homemade sika deer on it, next to the Christmas hut and gift bags;

(12) Christmas garlands are hung between the iron pillars on both sides of the lobby on the third floor, surrounded by dragon-shaped Christmas flowers. Pictures of Santa Claus, Christmas garlands and Christmas decorations are posted on the pillars and walls, and a 30 cm Christmas tree lamp is placed on each table.

(13) There are Christmas pictures, Christmas flowers and Christmas garlands on the corridor walls of KTV rooms on the 3rd and 4th floors. Christmas decorations are hung on the ceiling of the corridor, suitable Christmas decorations, Christmas grass and Santa Claus head are hung in each private room, and 30CM Christmas tree lights are placed on the table.

(14) A 1.5m golden Christmas tree is placed at the elevator entrances on the 6th and 7th floors, surrounded by Christmas gift packages, and Christmas garlands are pasted on the elevators on each floor, and some pictures of Santa Claus are appropriately pasted on the corridor walls of the guest rooms.

(15) On the second floor, there are 1.5-meter-high sika deer, a 50-cm small Christmas tree, a Christmas hut and Christmas gift packages at the motorcycle.

(16) A 2-meter-high Christmas tree in the staff recreation room is covered with stars, Christmas packages are piled up under the tree, and pictures of Santa Claus are hung on the office wall.

Hotel Activity Planning Chapter III I. Activity Background

Traditional folk festivals are rich in educational resources and cultural connotations, and they are important cultural carriers to carry forward and cultivate the spirit of the Chinese nation. Protecting and developing traditional folk festival culture is an important way and means to revive traditional culture.

The traditional festival food culture inherited by the Double Ninth Festival is developed on the basis of ancient sacrificial ceremonies. Out of respect for the gods, before the festival comes, people will prepare all kinds of delicious food for them according to their "hobbies", and after the sacrifice, people will share a delicious meal. In that era of lack of food and clothing, festivals have almost become the only time for human beings to inherit a beautiful food culture. This situation was particularly obvious in the Tang, Song, Yuan, Ming and Qing Dynasties when hedonism prevailed. Therefore, whether it is the first day or the fifteenth day, in addition to its uninterrupted inheritance of ancient spiritual civilization, behind the luxurious ceremony, there is still considerable material civilization left to mankind. Unique holiday food customs such as Chongyang Cake and Chrysanthemum Wine are many banquet dishes that Jackie Chan matched, all of which were developed on the basis of large commemorative recipes such as Chongyang Rice to offer sacrifices to gods and ancestors. Protecting the traditional holiday diet is the essence of protecting the traditional diet culture.

Second, the purpose of the activity

In order to arouse people's awareness of the protection of traditional festivals in China, and further make customers interested in the profound food culture of our nation. Traditional festival culture belongs to a nation and is created and enjoyed by a nation. This kind of culture will naturally form a national cohesion, with aesthetic feelings and interests, and its spiritual influence is enormous. China people are China people, because they have these things to package us. So this activity was specially planned. Enrich our hotel's food and cultural life, and provide customers with a set of high-grade double ninth festival cultural food feast.

Third, the theme of the event

Taste chrysanthemum cake, drink chrysanthemum wine, make dogwood, and be a gourmet.

Fourth, the concept of food festival activities

(1) organizational structure

Organizer: _ _ Hotel

Organizer: _ _ Hotel

Co-organizer: _ Fresh Market

Special guests: Teacher X, Teacher X.

Participating groups: all customers

(B) the concept of theme activities

1. Determine the characteristic orientation of this food festival.

2. Simple and grand opening ceremony

3. Selection of "Food Messengers" in this activity

In order to improve the quality of the service staff in this restaurant, a unique "gourmet messenger" competition will be held during this food festival. The teams participating in this food festival recommended 1 belle to participate in the "Food Messenger" selection. On the day of the opening ceremony, a meeting will be held for publicity. During the food festival, canvassing was carried out among the participating teams. Performed at the closing ceremony of the food festival and served as a judge.

4. Customers can eat the dishes for free during the activity.

5. Closing ceremony

Verb (abbreviation for verb) source of funds

This activity is sponsored by _ _ Hotel.

Sixth, the form of publicity.

Focus on promoting the food culture of the Double Ninth Festival, and display food varieties and well-known foods. Publish advertisements and special reports in major media in the hotel in stages; Hanging colorful flags, banners, advertising balloons, billboards, etc. At the food festival; Publish food festival publicity materials and distribute them to tourists and related organizations free of charge; Set up a large projection on the space frame of the venue, and continue to play corporate promotional videos.

Seven. Time and place of activity

Activity time: 8: 00- 13: 00 on the 20th.

Venue: Outdoor Plaza of X Hotel

Hotel event planning 4 I. Purpose of the event

The Mid-Autumn Festival is a grand celebration of our nation after the Spring Festival. The lunar calendar date of this year's Mid-Autumn Festival coincides with the National Day. Just after the Mid-Autumn Festival, the National Day holiday was ushered in. This is a rare promotion opportunity for the hotel. Combine Mid-Autumn Festival and National Day into an activity cycle, so that the two activities can create momentum for each other and save media resources. Reduce the cost of publicity budget. More importantly, while doing a good job in hotel promotion, we should use the continuity of activities to promote the tourism market. Further expand the market influence of scenic spots.

Second, the active object.

The customers of this restaurant are mainly middle and upper class people and government officials, but many of them are private consumers, which requires the restaurant to take into account the personal interests of those private consumers on the basis of improving the quality. We should also pay attention to the tourism teams in surrounding cities. And go on road trip groups with spending power.

Third, the theme of the event

Celebrate with the country, * * * genealogist.

Fourth, pricing strategy.

1, meals can basically maintain the original price, but considering the price of some meals related to the Mid-Autumn Festival, discounts can be used.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package price should not be too high, and the per capita consumption should be controlled at 20-30 yuan.

4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival.

Verb (abbreviation of verb) market strategy

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If family members' birthdays are 15 August or 10/0 October, they can enjoy a 30% discount when dining in the hotel with valid certificates (household registration book and ID card) (subject to the actual decision of the restaurant). It is recommended to recommend them the Mid-Autumn Festival package (the package is not discounted).

3. If the mobile phone and fixed telephone number are 8 15 or1kloc-0/(in Shouxian, Fengtai, Lu 'an and Hefei), you can enjoy a 30% discount when dining in the hotel with valid documents (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package (the package is not discounted). The hotel had better contact these people directly.

4. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

Activity mode of intransitive verbs

1, guest room

During the activity, a single standard room can enjoy 158 yuan/room/day, including breakfast discount.

Guests staying in each room during the event will get 50 yuan meal vouchers.

Guests staying during the event will receive a free fruit bowl.

Stay in the executive suite during the event, and the executive suite will give away the luxury moon cake gift box/fruit platter for free.

If the birthday of the guest falls on August 15 or 10/0/day, the guest room can enjoy a 4.5% discount on the original room price with valid certificates, including breakfast discount.

Each room is equipped with a holiday card signed by the general manager of the hotel.

Step 2 feed

During the event, the Golden Package was launched:

Hotel event planning 5 1. Play the Christmas theme song

2. Opening (the host announces the theme of the event, tells the origin of the Christmas story and introduces the Christmas program arrangement of the hotel)

3. Congratulatory message from hotel manager

4. Dance (GB Latin Jazz Breakin) Wuhan Special Group Wuhan Extreme Dance Studio Wuhan Ai Qi Dance

5. Resident singer

6. Dance (GB Latin Jazz Breakin Popin) Wuhan Special Group Wuhan Extreme Dance Studio Wuhan Kaiai Dance 7. Lucky draw: third prize (prize:)

8. try

9. Musical instruments (violin, saxophone)

10, two bands (Wuhan mindex band) 1 1, sung by hotel representatives (accompanied by mindex band)

12, second prize in the lucky draw (prize:)

13, magic. (Wuhan Capricorn. )

14, auction

15, cross talk

16, Dance (GB Latin Jazz Breakin Popin) Wuhan Special Group Wuhan Extreme Dance Studio Wuhan Ai Qi Dance

17, Santa Claus distributes Christmas presents and takes photos with the guests.

Division of labor and task allocation among departments: set up leading working groups,

Team leader:

Deputy team leader:

Set up a sales leadership working group,

Team leader: specifically responsible for the overall sales of this activity;

Set up a working group to supervise the implementation,

Team leader: specifically responsible for supervising the preparation of each department to implement the activity plan;

Set up a food and beverage leading working group, with the team leader:

Be specifically responsible for the menu design and product quality of the catering activities, and have the right to mobilize catering kitchen facilities, equipment, raw materials and personnel as needed, and all departments should give unconditional obedience and cooperation;

Set up a service leadership working group,

Team leader:

Be specifically responsible for the service work of each region in the activity and the organization and coordination of the preparatory stage of the preliminary competition, and have the right to mobilize the facilities, equipment and personnel of various departments as needed, and all departments should give unconditional obedience and cooperation; Set up a decoration leading group.

Hotel activity planning Article 6 Double Ninth Festival, also called "Old People's Day". This is another traditional festival in China after the Mid-Autumn Festival. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness. This year's Double Ninth Festival is June 65438+1October 65438+June, which is in the middle of the "Eleventh" Golden Week and1February. Restaurants and hotels promote sales with this theme, which can not only effectively avoid the influence around the peak season, but also effectively promote sales in the off-season. At the same time, based on the principle of "strong peak season and big off-season", the image of catering enterprises can also be enhanced.

I. Theme of the event

Chrysanthemum products are excellent and have strong feelings. Courtesy, respect for the elderly, and health for send warm.

Two. I-word duration

20xx 65438+ 10 month18-21.

3. Restaurant atmosphere

1. In order to match the atmosphere of the Double Ninth Festival, a big chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum is the most important thing, love is strong-chrysanthemum appreciation meeting in ——XX restaurant" was hung between two columns outside the door.

2. Pile a large "Double Ninth Festival Cake" with a small decorative "lamp" at the entrance of the main entrance, which means "climb higher step by step".

3. Post the flag with the theme of Double Ninth Festival in the restaurant.

4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.

Four. Activity content

An activity

The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various Chongyang packages.

Activity 2

1. On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 who are dining.

2. Guests who celebrate their birthdays on the same day will be given a longevity noodle with their birthday cake or their valid certificates.

Activity 3

Hold the Centenary Banquet. All people over 60 (with valid certificates) can enjoy the Double Ninth Festival Package in 99 yuan (only 100 people), while the quota is full. There were folk music, face-changing and lion dancing during the dinner.

Activity 4

The "Double Ninth Festival" introduces special rewards for health care wine, health care products, health food and other elderly products.

Verb (short for verb) media plan

1. Hard and wide:. Wednesday Evening News 10 Half Color, Thursday Express Half Color.

2. Soft and wide: Special planning activities invite the media to participate and publish soft articles.

There are many festivals in July and June, such as Children's Day (June 1), Dragon Boat Festival (June X) and Father's Day (June X). In order to show guests the distinguished courtesy of the hotel and create a good happy and peaceful consumption atmosphere, we take the opportunity of rewarding guests on holidays and focus on room promotion to carry out a series of activities to enhance the overall performance of the hotel. This plan is formulated through consultation.

1. During Children's Day: The waves in the swimming pool are particularly high.

◆ On June X, father and son went to solve riddles on the lanterns together to swim in the guest room. Western food was filled with crossword puzzles (red envelopes) in the room or on the dining table, and the winner got prizes (a free swimming card (half a month) and a pair of small gifts or glasses).

◆ On June X, children who patronize western food (under 1.2M in height) will get 1 juice drinks.

On Children's Day, accompanied by parents, a child of the same company can enjoy buffet dinner for free.

◆ On Children's Day, the buffet price is adjusted to: 98 yuan for adults and 58 yuan for children.

2. During the Dragon Boat Festival: Thousand-person Zongzi Banquet

◆ On June X, the western restaurant floor organized guests to have a live package jiaozi competition, so that guests could experience the fun of package jiaozi. Winners can enjoy a special Father's Day room rate (268 yuan/night), or a cup of zongzi with a bunch of red wine (estimated 65,438+00 copies).

◆ On the day of the Dragon Boat Festival, various kinds of zongzi and seafood dinners will be launched in the western kitchen. Groups or individuals can enjoy a 15% discount when booking buffets before June 7 (operated by the Western Department).

◆ Thousand-person Zongzi Feast:

Zongzi banquet for thousands of people On June X, Zongzi was distributed to private rooms for guests to taste, and the program department compiled a special program to commemorate Qu Yuan's Dragon Boat Festival.

On June X, all kinds of zongzi were served in the staff canteen at the same time, which made the staff feel at home.

3. During Father's Day: 200,000 yuan cash coupon in the guest room will be given to the storm.

On Father's Day, men who consume western food will be given a nourishing stew or a famous wine (coupon).

◆ Older people over 60 enjoy a 50% discount on Western buffet.

◆ Father's Day, send VIP guests Father's Day cards, room experience coupons, etc. In an envelope.

◆ Special room for Father's Day: 268 yuan/night. Reservation is required before June 14.

◆ On Father's Day, after spending 1500 yuan in the Supreme Council, you will be given a room experience coupon with a face value of 50 yuan.

◆ On June X, anyone who spends 65,438+0 on western food, sauna and entertainment in 500 yuan will receive a gift (one of the following):

A, swimming card or fitness card 1 (free use for one month)

B, room experience coupon 30 yuan (this coupon is limited to 1 coupon at a time).

Fourth, the main marketing activities in late June

1, through the storm of cash coupons, to attract customers to spend money back, and at the same time, to strictly control the quality of service, the inspection team of the general office set up a customer service center, and set up complaint books and complaint hotlines in various departments. The daily complaints were collected by the inspection team and handed over to the general office for handling.

2. Issue 2680 yuan/set (10 coupon) X 100 set = 260,000 room packages to support the promotion activities of various business departments of the hotel, so as to lock in key customers and increase cash flow.

3. If you buy a room package or sauna package, you can enjoy:

You can enjoy a 8.8% discount (one month) when you go to the sauna;

The minimum consumption room (three nights) can be exempted from entertainment consumption.

4. On June 30th, the Entertainment Department will set up the highest consumption prize in large, medium and small rooms every Saturday to encourage guests to spend (the prize level can be divided into 800 yuan wine card, 500 yuan wine card and 300 yuan wine card).

5. Other suggestions: Karaoke competition can be held in the lobby; Or invite a guest to lay the foundation for the popularity of next month's activities; Sauna strengthens package promotion and locks VIP customers.

Verb (abbreviation for verb) publicity plan

1.In June, 5,000 comprehensive leaflets were designed and printed and publicized.

2. Websites, LEDs, banners, posters, TV advertisements and newspapers should be released at the same time.

3. SMS group sending: VIP customers, contracted customers, manufacturers, Taiwanese businessmen and travel agencies.

4. Layout of holiday environment

Children's day: balloons, gifts, fuwa at the door, flags, riddles and envelopes are responsible for western food.

Father's Day: greeting cards, small banners in the hall, flags and posters.

Dragon Boat Festival: Hanging flags, stringing patterns of zongzi and making special cards of zongzi.