How to promote western restaurants

Analysis of competition in surrounding markets: Customer-centered orientation often makes the image of western restaurants tend to be consistent, and it is difficult to obtain a higher market share.

Therefore, only by avoiding or defeating competitors can the market share of western restaurants be greatly improved.

1. Occupy market loopholes There must be market loopholes in the new consumer demand field. Western restaurant operators should focus on market loopholes, occupy favorable terrain first, and operate different types of catering products from competitors, which is unique.

Western restaurants often use this positioning method when expanding their business outlets.

For example, some large residential development zones located in the suburbs are developing rapidly and have huge potential customers. You can choose to set up outlets in such areas.

2. Active competitive positioning The condition for implementing this competitive strategy is strong competitiveness.

In the case that other western restaurants have occupied favorable terrain in the business circle, western restaurant companies take active competitive strategies with their strong strength, thus making their market share among the best.

3. Positioning with chickens and eggs This is a follow-up competitive strategy, following some competitive shops in the business circle and taking advantage of the momentum of others opening the market first to compete for hitchhiking.

This business circle has a large market capacity.

Western restaurants can cut into the market with the help of others, and the cost is low, but they are easily influenced by others, so it is difficult to obtain the highest market share.