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What do the employees of real estate companies after the age of 40 do?
Therefore, if you are a 40-year-old real estate manager in this area, relying on your years of experience in selling houses, as long as you work hard and work hard, you can still secure this job for a few years.
There is also a master plan in the central area, and land development is also limited. Some old-fashioned characteristic buildings must be retained after renovation. It is impossible to build all new residences. There is also a saturation stage. In the future, most of them will be moved to remote suburbs. The living and transportation facilities are complete. Those who are in urgent need of housing, such as elites working in large and medium-sized cities, young people getting married and buying houses, and families relocated from central areas, etc., will look for suburban residential areas with relatively convenient living and transportation. Therefore, real estate professionals around the age of 40 can still show their talents at work, but they are subject to the control of national house purchase prices. Although the purchase volume of houses with good supporting measures is still large, house prices are low, and the income of real estate bosses is relatively lower than that in central urban areas. Of course, , it is normal that the salary of a clerk is not as high as before.
In the future, 40-year-old real estate developers can also retire to the property management departments of various communities if they have the opportunity. Of course, they must take the initiative to identify the target opportunities and find jobs. Having enough experience and familiarity with the internal conditions of the housing is an advantage. Now, There are many community property management personnel who come from the original real estate industry. In short, depending on the situation and your own expertise and hobbies, you can either have the ability and know the leader, continue to stay in the suburban real estate, and get a smaller income than before. Either go to a real estate company that is comparable to the same industry, or find an unrelated ordinary job such as security or opening a small supermarket. In about twenty years, you will retire in an instant. My personal opinion, please correct me if it is inappropriate.
2. If you are still an employee, supervisor or deputy manager at the age of 40, it is extremely dangerous if you are not a small boss. Now that real estate is in bad shape, you are the next main target to be laid off. It can be said that if you are in this state, there may be problems with your work ability, your work attitude, your basis for judgment, your emotional intelligence, and your overall view. As for what kind of problem it is, it needs to be analyzed by specific events and handling methods. In short, it may not be understood from the beginning. According to my experience, your problem is most likely to be that you stick to your major based on your specialty, and you will not put things in the perspective of each department, project perspective, or enterprise perspective to make the final decision.
3. If you are already a small boss, department manager. Analyzing the two situations, if you are in the top 50, you should quickly change jobs and work as a director, deputy director, or assistant director in a company around the top 100. In short, you will start to make a name for yourself. At this age, if you work on a specific project, you can basically live. Counting backwards. If you are in a small business, you can only do something wrong. One is to hang out with others, follow someone with potential, and eat the resources, and the rest depends on your fate. One is to network with peers, communicate, expand contacts, and promote yourself. Perhaps this is the most important work in one or two years.
4. See yourself clearly, what are your strengths and what are your advantages. You have no capital anymore. The only thing you have is your traffic. You have done many projects and experienced many things. Use your strengths and avoid your weaknesses. Start with breadth and don’t develop depth. Among the people you know who are higher up, try to show your strengths. In short, a positive attitude is required.
5. If you are already a director, then everything is normal, but 45 is also a hurdle. If it is a bit of a state-owned enterprise, it will be fine and you can stay around for a long time. If it develops quickly, it will take one or two years for a private enterprise. You can switch to a state-owned enterprise to prepare for future retirement.
The subject of the question should be concerned about career development. I have been working in a real estate company for 10 years, so I still have a say in this issue.
Let’s take a look at industry trends first: Beisen released a “2017-2018 China Real Estate Industry Talent White Paper” (hereinafter referred to as the report) in 2018. By analyzing data from more than 300 real estate companies and more than 30,000 management talents across the country, the report intuitively demonstrates the characteristics, capabilities, strengths and weaknesses of positions at each level.
Data shows that real estate talents are getting younger, and employees born in the 1980s have gradually become the main management talents.
The real estate company I work for has a recruitment standard for age: the general requirement for the project must be under 40 years old, and the department head must be under 35 years old in principle. If you want to break through this As a standard, an application report must be sent to the group president and chairman for approval.
Nowadays, the industry environment has changed greatly, and the development model of real estate companies must also adjust accordingly to survive, which means that past experience may not necessarily work. Young people are motivated at work and can adapt to high-intensity project development. Most employees currently engaged in the real estate industry are between the ages of 25 and 45. It can be seen that the age of 40 is indeed an age with a sense of crisis. To fully analyze the question, there are other factors to consider: What type of positions does the employee belong to?
In enterprises, in order to ensure the career development of employees, there are basically two-channel promotion paths, namely:
The career development situations of the two types of employees are slightly different:
To sum up, after the age of 40, it is the mature stage of the workplace. At this stage, personal connections are better than professional ones. If you continue to advance, you must focus on building your personal core values. If you change careers or start a business, it is best to pay attention to the internal continuity of industry development to ensure that the accumulated resources, experience, skills, connections, etc. can be continued.
I have been working for 22 years and have worked in a real estate company for 18 years. I started in 2001 and have changed three units so far. I have been working in this company for thirteen years recently, and I am forty-five years old this year. Let me talk about my feelings: after the age of 40, it is indeed difficult to find a job. Now I often receive calls from headhunters. I always tell them first that I am in my forties and have a college degree, and then the headhunter says excuse me. I used to be an engineer and a deputy manager. I worked in hotels, apartments, shopping malls, residences, office buildings and other industries, and delivered more than 2 million square meters of property. Because of my personality, I have never been able to go up. Now it is relatively easy to do supporting work, such as Shui Electrical and other units. There is no age limit for supporting staff. The longer they work, the wider their network of contacts and familiarity with the process. Don’t resign easily after the age of 40. There are old people at the top and young people at the bottom. We are the backbone. At this age, you should calm down, complain less, and do more. The salary in a real estate company is quite high and allows you to live a good life. This is what I experienced and felt.
It has to be said that real estate is a popular industry in society. Compared with peers in other industries, its marketing practitioners can be said to have very decent incomes. The author is in a third-tier city and the person next to me is a 34-year-old who drives a Martha. There are always people in marketing for Mercedes-Benz and BMW.
However, it can only be said that these people have achieved a staged victory. For many brand real estate companies, it is always difficult to move up the marketing ladder. If you want to be promoted to the person in charge of the regional or central line of the group, you must not only rely on ability, but also rely on connections, such as Changzhou Gang of a company; if you want to be promoted to the project manager, it is even more difficult. Most of the project managers of each company are the vice president of engineering, When the vice president of investment is promoted, it is rare for the marketing chief to be promoted. Therefore, many marketers are always killed during the mid-life crisis. Their energy can no longer keep up, their ideas are conservative and backward, and they can only be laid off.
Of course, if you want to continue working in the real estate industry, there are still many tasks worth doing for marketers, such as investment development. Marketers can get started quickly and produce results quickly. Comprehensive talents who understand both marketing and investment can become the most needed project candidates for development companies.
My humble opinion. Comments and corrections are welcome.
It has to be said that the real estate industry is still one of the most profitable industries today. The annual salary of a director can range from 500,000 to 800,000, and some can even reach more than 1 million. The same is true for the real estate industry. One of the most stressful industries, real estate workers have become the norm to work overtime, and various performance indicators continue to torture real estate workers.
According to the current promotion channel for real estate talents, you will be promoted to supervisor/manager in 1-5 years, director in 5-10 years, general manager in 10-15 years, and president in 15-20 years. Now some companies Promotions are faster. Last year, a group president who was born in 1982 was born. In the past two years, presidents born in the 1980s have been taking charge of power.
According to normal promotion, real estate employees after the age of 40 should be around the director level. As the real estate industry requires younger employees, the director level after the age of 40 can be considered to have slightly lower age requirements. For enterprises, you can go to some developing enterprises.
Come on, real estate people!
In most rapidly developing industries, there are always a small number of professional managers over 45 who are still struggling on the front line, either becoming senior executives or changing careers.
The Internet, finance and real estate are already recognized as the three high-paying industries.
Take the Internet as an example. For example, my female Alibaba executive friend who dreams of becoming a housewife in the future said that in the Internet industry, there are really very few people over 40 who are still struggling.
Most people have completed their capital accumulation before the age of 40. After the age of 40, many people start to do what they want to do, or to change their way of living and making money.
This does not mean that they give up their work and start enjoying life blindly, but they choose a more casual way to spend the second half of their lives.
In other words, the same is true for the real estate industry.
(1)
Either a management sequence or a professional master
In such a high-pressure environment, if real estate developers cannot achieve management before the age of 35 sequence, or above the professional director level, the road ahead will be more difficult.
But this does not mean that those who are over 35 and have not achieved the management sequence have no chance.
For example, some professional experts who are over 40 years old are also very good at developing into professional chief engineers. The key is to understand their positioning and goals clearly.
Be specialized in professional and technical positions, achieve expert level in professional fields, and strive to prevent yourself from being easily replaced.
At least for the recruitment standards of large companies, age does exclude some capable candidates.
Especially those real estate people over 45 years old, it is really cruel to either go up or down.
For example, some people born in the 1970s have very few opportunities even though they have worked for a long time and accumulated rich work and project experience.
(2)
At the age of 45, it is either up or down
Does this mean that there is no use for those over 45? Of course not, it just means that in the real estate industry, people who are over 45 years old and work in it are very rare.
For example, taking the regional and city level of the top real estate companies that we are familiar with as an example, the age group of the current regional (or city) employees is concentrated around 35-45 years old. (The younger ones were between 1984 and 1985, the older ones were around 1975)
The total age span of the project is rather large, ranging from those born in the 1990s to those born in the 1970s.
At present, the total age requirement for the projects we are recruiting is basically 40 years old or older. There are also many people who explicitly request 1988-89.
In the future, those who are over 40 years old and have not yet reached the overall project level will have less chance of promotion.
If 40 has reached the regional and city level, it seems that it has reached a certain high level, but the pressure on them is also very high, and they cannot sit back and relax.
The higher the position, the more responsibilities one has. As the top leader, he not only reports to the region and the group, but also manages a team of more than 100 people below.
And most people who can achieve this level are extremely self-disciplined, and have indispensable emotional intelligence, intelligence, and resources and connections.
(3)
Make arrangements in advance, transform into Party B, and change industries
There are also some real estate people over 40 years old who have some deputy positions and find it difficult to get promoted. Yes, some real estate developers will make plans for themselves in advance.
For example, if you earn your first pot of gold from real estate before the age of 40, plan your investment areas in advance so that you can exit smoothly when you reach a certain age, and plan your retreat in advance.
For example, I know a vice president of investment in a real estate company who resigned from his original company at the age of 45 and became the general manager of an investment company, specifically to serve real estate companies.
It’s a bit like jumping from Party A to Party B and becoming a service provider. The resources in the past can still be used, and I don’t have to be as stressed as I was in the real estate company in the past.
The key is the change in role. After all, there are some differences between being a general manager and a vice president.
Although the scale of the companies they work for is different, but the ranks are different, the space for display is naturally different.
Let me talk about a senior friend in the field of human resources with whom I have communicated a lot recently. He is 74 years old and graduated from a prestigious school. He first worked as a human resources specialist in a well-known manufacturing industry and then moved to the real estate industry to work as a human resource in his 30s. In total, he has experienced more than 20 years of professional manager career.
Since the company no longer acquired land in Hangzhou in the past two years, after completing the last project, we decided to start our own business.
When I first came out, I did some crossovers, such as the big health field. In short, when I first came out, I still wanted to get out of the real estate industry.
One year later, I found that the health field is a relatively slow-growing industry, and it is not that easy to do it in practice. It is difficult to achieve a balance between input and output in a short period of time.
I have always suggested that he do some work that continues his past experience. For example, with his more than 20 years of professional experience in human resources, he can do some consulting or training for some small and medium-sized enterprises.
I had resources in commercial real estate before, and I could also do some docking in related fields.
Especially in the consulting industry, there are many resources in the circle. You can first introduce resources, make some good cases, establish a personal brand, and then build visibility.
I really want to give some advice here. When starting a business, don’t start it if you are not familiar with it. Try to start from an area you are familiar with.
For example, this friend of mine has ready-made connections and resources in the field of human resources, and he also has a thorough study of the market environment.
If you start from the professional field and enter new fields step by step, you will be able to master it with ease and the probability of failure will be much smaller.
(4)
Always be prepared, wherever is the starting point
So where are the real estate people over 45 years old?
It is nothing more than continuing to work in the real estate industry, or changing industries and continuing to develop.
Real estate people are used to being busy. Naturally, they are not used to it if you ask them to stop suddenly.
Those real estate people over 45 years old still maintain a restless heart no matter where they are.
Even if they change places and change their environment, their tenacity will still support them in moving forward.
Whether you continue to be a professional manager or start a business, everything will not be smooth sailing when you reach a certain age. Entrepreneurship, especially, is full of risks and hardships.
The real estate industry is not simply an industry. This industry involves all-encompassing fields.
There are too many resources involved in this industry chain, and the relationships are intricate. People who can handle this industry chain with ease will not be too bad wherever they go.
In this industry, you must learn to integrate resources, plan ahead, and treat people sincerely.
After all, there is still a long way to go in life.
There are many jobs in real estate companies. First, actual cases
For example, the real estate company downstairs and the front-line sales store below me. Employees over 40 are now generally supervisors or managers. After all, they have many years of sales experience and are very familiar with nearby properties. In other words, when they arrive in a new area, they will also learn about the conditions of nearby properties as soon as possible.
Also, I used to know someone who worked for a state-owned real estate company, but he was doing logistics work, which was pretty good. He was just verifying customer information, especially now that there are so many new properties. The logistics staff have to verify the relevant information of the first-hand property buyers, so it is relatively simple. Another task is to issue a real estate station certificate, which is also a type of subsequent verification work. All in all, I see that real estate companies have a lot of logistical work. And besides, even for sales, it really doesn’t matter how old you are. As long as the company doesn't fire people, it won't be a big problem. Second, change careers
Now I have contacted many 35-year-old job seekers. In fact, especially this year, the overall economic situation is not good, and many companies are indeed laying off employees. So now many excellent candidates will appear in the labor market.
Under the circumstances of financial pressure, I also contacted the lady from the recruitment platform this year. She said that in fact, many people may also join the ranks of delivery workers. After all, this is the age requirement for this rank. Not high. For example, I order food at home and have met many delivery guys.
There is no distinction between high and low professions. Those who work hard to manage their own work are diligent and respectable people.
I really appreciate a saying: Middle age is half of your life. You can choose to go down the slope, or you can choose to continue climbing. When you are nearly 40 years old, although it is not as taboo as around 30, you can change jobs or get naked at will. Although I resigned, it was not a dead end: a colleague started to reduce dimensions and moved from Zhengzhou to work for a city developer; a colleague opened his own clothing store, and the snack bars were good and bad. Just like at work, there are always advanced and advanced ones. Being criticized; some colleagues have worked in event companies, parking space sales companies, and are engaged in the downstream industry of real estate; there are also great masters who have risen all the way to the position of group executive and become a prince [呲呲]
35 years old and above Middle-aged people of this age group often have worries about their personal future. In fact, for people over the age of 40, since there are children in the family, it is crucial to have a sustainable source of income. If you enter an income bottleneck, you may be able to look for industry transformation. Perhaps, you can find a few partners to start a business together based on your existing network resources and financial resources. However, for people of this age group, there are indeed many issues that need to be considered, and a continuous source of income affects the overall happiness of the family.
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