How to choose the car series and brand?

How to choose the car series and brand?

No matter where you come from, you must have heard people around you say: I will definitely not buy a car from a certain department, I will definitely not buy a car from a certain brand, and I will definitely support domestic independent brand cars, and so on. So what do they mean by "car series" and "brand"? Why do people have serious prejudice against some cars? Today we will talk about the story of the car system and brand.

In China automobile market, according to the region of automobile producing countries, people divide automobiles into Japanese, Korean, American, German, French, European and independent brands. And label these cars according to the inherent impression, such as German cars are advanced, American cars are safe but fuel-efficient, Japanese cars are fuel-efficient but unsafe, French cars have good romantic chassis, European cars are luxury goods, and Korean cars have high equipment quality. As for domestic independent brands, they used to be very poor, but now they are surpassing Britain to catch up with the United States, eliminating Japanese abuse and the universe is invincible. No one is allowed to speak ill of him.

How did the concept of automobile system come into being? Our world was once divided. Due to the underdevelopment of transportation and information transmission, each region basically develops independently and develops its own personality, technical route and brand. For example, Germany was the first country in the world to invent the automobile. In the following 100 years, it has been the leader of the world automobile industry. With a mature automobile industry system and technology accumulation, coupled with a rigorous and arrogant national character, it has created advanced technology and exquisite workmanship.

On the other hand, Japan began to develop its automobile industry after the Meiji Restoration. Because of the small area and limited resources, the cars developed are resource-saving and play the greatest role with the minimum cost. And the United States, with a vast territory and rich resources, is the world leader in capital. Naturally, there is no need to consider the issues of cost and resources. There are many kinds of cars made. As for other legal systems, European systems and Korean systems have also developed according to their own regional characteristics.

In this era, traffic is more and more developed and information transmission is more and more convenient. Coupled with the global operation of capital, car companies all over the world are now exchanging needed goods, and the concepts of global procurement of parts, global mergers and acquisitions and automobile systems have become increasingly blurred. For example, GM in the United States, the basic operating strategy is to buy from buy buy, buy from the United States to Europe and then buy from Asia. Many GM cars are European or Korean; Ford also operates around the world, with European design centers and Asia-Pacific design centers; In Japan, except Toyota, other car companies are basically allied with foreign capital, such as Renault-Nissan-Mitsubishi alliance, and so on.

So now, cars all over the world, regardless of appearance or technology, are becoming more and more homogeneous. There are only a few major auto parts suppliers in the world. The engine, gearbox, chassis and body are all designed and manufactured by professional third-party companies. Car companies are basically an assembly plant, and the gap between them is getting smaller and smaller. If this continues to develop for decades, the concept of automobile system will disappear completely. Even now, it is out of date for us to judge the technical characteristics and driving characteristics of cars by car series.

For example, in the traditional impression, Japanese cars are lighter, but in fact, compared with cars of the same class, Japanese cars are not light, such as Honda Accord and Toyota Camry, which are heavier than Volkswagen Magotan and Passat of the same class. Japanese cars are not worse than other cars in terms of safety and handling. The so-called insecurity is still the traditional prejudice of everyone. When we buy a car, we should no longer be restricted by the car system. Let's buy whatever we want!

At present, the biggest difference between various cars lies in safety standards and emission standards. This is mainly guided by the policies of various governments. For example, the United States has the strictest requirements for car safety, so cars produced and sold in the United States are very safe; However, Europe has strict requirements for automobile exhaust emissions, and cars sold in Europe have to pay a high price for environmental protection; Japan still adheres to the concept of resource conservation, and the cars developed are energy-saving and environmentally friendly, with long service life; In the domestic automobile market, there are the most stringent emission requirements and the lowest safety evaluation, so many cars are deformed and equipped with the most advanced engines, but the body structure is the worst.

At present, many people complain that it is discrimination against the domestic market to reduce the price of many joint venture cars and imported cars when they enter the China market, or to develop special models and implement double standards at home and abroad. In fact, this is a very normal phenomenon, not only in China, but also in all countries, and so are our exports to other countries. The so-called "do as the Romans do", which market you want to enter, you must act according to the rules of this market.

The domestic automobile market has low safety standards, so they will naturally reduce some safety configurations; And our emission standards are high, so they must give us the most advanced engines; When we vigorously develop new energy vehicles, they must bring the most advanced new energy vehicle technology to China. Now some standards are not high, not because we don't want to be high, but to protect our own brand cars. There is strategic thinking, not impulse.

Finally, talk about domestic independent brand cars! Now some people call him "China Car". Let me tell you a fact, please don't scold me: domestic independent brand cars are strictly Japanese cars! Engine, gearbox, chassis, electrical structure and body structure are basically the technical routes of Japanese cars, but they are not as good as Japanese cars in manufacturing technology.

Why is this happening? Because since the reform and opening up, China's automobile industry has developed rapidly. The early automobile market in China was activated in the form of "market for technology". However, many joint venture car companies with China are very unorthodox, occupying only the market and not giving technology, which leads to the slow development of China's own brand cars. In such an environment, Japanese car companies are generous, giving China's own brand car companies a lot of technology and information, allowing China car companies to copy and imitate their own models, so that their own brand car companies have developed. Therefore, the technical route and vehicle structure of many independent brands are very similar to those of Japanese cars, even the shell-changing cars of Japanese cars.

Of course, Japanese cars are not completely selfless in doing so. He wants to unite China's own brand car companies against European and American cars. This is a strategic thinking. After years of rapid development, China's self-owned brand car companies have occupied half the sky in China's auto market, enough to fight against any car system. It's just that we still have many core technologies and parts that are not in our own hands, and we will still get stuck at critical moments. So, don't be blind and arrogant. Hard work and hard development are the last word.