22 rules that operators of Little Red Books must know!

First, the wrong knowledge about account weight First of all, I want to say that the little red book platform has no account weight. As for why there is no account weight, I am too lazy to play. Make up a video and say ~ ~ Little Red Book platform has no account weight 1. Will frequent modification of notes affect account traffic? Will you lose weight? Xiaohongshu often revises his notes and won't lose weight! Some people who do the little red book say that often revising articles will lose weight. Actually, this statement is wrong. First of all, Xiaohongshu's account has no weight. Recently, the official of Little Red Book Creator's Open Day has clearly clarified this matter. Secondly, every time the article is modified, it will only be re-examined and recommended by the system. Re-audit means re-recommending traffic, regardless of weight. 2. Does deleting notes affect the account? It doesn't matter, batch deletion doesn't matter, it won't lose praise and hide, and it won't lose weight! It is wrong to say that deleting notes in batches affects accounts! Recently, I deleted a lot of notes from a little red book account I played six months ago, and I want to change it. However, the traffic of sending new notes on the account has not deteriorated, and I have confirmed this with many bloggers. They also deleted it many times, and there was no problem. So what? There is no such thing as losing weight! Of course, some people think that this will lose praise and hide thin. Personally, I think that for a lot of so-called free knowledge, I really suggest you verify it yourself. Every article I write takes at least 5 hours. Everything I try to do will not mislead other people's children, but also bring some inspiration to everyone after deep thinking. This is my value, which is meaningless and worthless to others. I will never do anything that is unverified and hearsay is too low-level. 3. Does it matter that a mobile phone frequently switches multiple accounts? It won't have much impact. I have a few friends who handle the video number of Xiaohongshu. Often, one device switches multiple accounts and transmits Tik Tok's video to Xiaohongshu to get traffic, but there is no problem that the account traffic is affected by switching login. Similarly, there will be no big problem when multiple mobile phones are logged in with one account. If it is normal operation, there is no need to do this operation. If you are still worried, just log in to an account on one machine. The most important thing is to devote your time to the content, and don't waste your energy on the last section of these details. I received a notice of violating the system. Will it affect the account weight and traffic? No, if the prompt is illegal, just change it to normal, and it will not affect the subsequent note flow and "so-called weight". 5. My account has been illegal before, and I have read very little recently. Do you want to keep this number? Or change the number and play again? Little red book platform does not need to leave a number. The so-called obscene operation is bullshit. If you break the rules, you can learn from them. If it has not been blocked, there is no need to change the number. It is important to learn to abide by the rules of the platform. Secondly, the previous violations will not lead to a decline in your account traffic. 6. Do you want to keep a number for the account you just applied for and the old account you haven't used for a long time? No, it's really unnecessary. Without the account weight, it is not necessary to increase the account weight by increasing the account number. When it comes to the flow of notes, it mainly depends on the following four factors: 1, is the topic of writing notes popular? 2. Keyword layout of recommended notes (system identification, what did you write? Push it to the target group instead of all kinds of people) 2. After the notes were exposed, did the cover and title attract people to click and read? 4. Is the content of your favorite notes disseminated (easy to be praised, collected, commented and followed)? Among them, the dissemination of content has the greatest impact on the flow of notes and is also the most difficult. It is not simply that your notes are valuable to users, but that dry goods can get good traffic. After being praised, collected and commented, it is a complex summary of users' emotions and behaviors. There was a big mistake. There is no so-called account weight on the little red book platform. The root cause of the poor flow of people is also the problem that people are most unwilling to admit, that is, their note writing ability is very unstable, sometimes in good condition, and the flow of notes written is better. You should feel this way, right? But many times, you don't have a keen sense of flow. You don't perceive how to write is the way users like. You also lack an in-depth understanding of user preferences. You just write what you think you want to write, or have a writing plan that stays at a shallow level. Secondly, it's not the notes that you spent a lot of time writing. You feel really dry, and good notes will flow smoothly. This state of feeling good about yourself is very subjective. From the perspective of onlookers, their comments on you are often black question marks, and even articles that are really dry goods may not have good traffic. Those dry goods with good flow often "look like dry goods", but they are actually ordinary notes, because good notes and hot notes are basically two different things. You can learn a lot every time you look at accounts that share all kinds of knowledge, but most people don't like this kind of content very much. If you like it, share it! Finally, I suggest that you still focus on how to write high-quality content and study what your user groups like! As for how to write high-quality notes, this article has specific methods and is very dry. It is recommended to read these rules of the platform. As long as there is no deliberate confrontation, there will be no problem. After all, the traffic you want to get is the living person behind the mobile phone. Your notes are written to meet people, not to conform to the rules of the platform. Don't give up everything. Even if you keep your position and strictly follow the rules of the platform, can you get better traffic? Not exactly. Who can't be a good student? -dividing line. Second, the marketing of Little Red Book Notes is in 1 test. Someone in the comment area asked where to buy it, but I was reported after replying. I have an account number. If it is slight, it will delete your comment. If it is serious, the comment function will be banned. 2. Someone asked for contact information privately, and I was reported after I gave it. Does it affect the account? First of all, the contact information of private messages is easily recognized by the system, which is a very dangerous drainage method, and we have long given up this drainage method. Secondly, the contact information returned by private messages is likely to be reported by screenshots of peers. Fishing law enforcement, it is very dangerous. Finally, the contact information for sending private messages is easily blocked by the system. If comments/private messages are prohibited, the first time is 48 hours, the second time is 7 days, and the third time is prohibited. If there are too many reports, the system will directly seal the number. I was blocked by an account dividing line in private message drainage. Third, the problem of poor traffic of Xiaohong notes 6544. Whether the traffic is good or not depends not only on the presentation form of the content. On the whole, people's consumption of content on the Internet is becoming more and more video-oriented, because videos are more intuitive, unlike graphic notes that need careful reading and thinking. Think about whether you are more willing to indulge in video? From this perspective, videos are easier for people to read and appreciate, and the traffic will be better. The advantage of video is that it can quickly show the content more thoroughly through scenes, sound effects, rhythms and special effects, so that people can see it clearly. But it depends on what form your content is more suitable for. For example, some content is easy to describe in words, but the video is hard to say clearly. The pictures and texts are better at this time. The most important thing is how your content is and how to show it to people. We don't simply attribute traffic to video or graphics, and there is no platform to support video content. Video content has a high weight. Learn to look at this problem relatively, rationally and objectively. 2. The account traffic is very unstable, and there are several articles with good traffic. Recently, I have read more than 100. Is my account restricted? First of all, it's not only that the reading volume of notes exceeds 100 that is restricted, and the quality of notes itself is poor. Secondly, the instability of account traffic is not the cause of the platform. Everyone is facing the same set of rules of the game. The instability of traffic is mainly due to the instability of writing ability, which leads to different content quality. The traffic in the previous articles is good, most of which may be because the accounts with normal "luck" will fluctuate greatly. Bloggers with strong creative ability will also fluctuate. There is no situation that every article of a big blogger breaks the news, but in most cases, excellent bloggers can enjoy a writing method that is easy to get traffic. If all articles have stable accounts, it is abnormal, and 90% of them have done data. 3. My notes flow poorly. Do you want to brush some data? First of all, I think it is necessary to find out what is the ultimate goal of making a little red book, is it for the vanity index of traffic? Or make some money for yourself? Ask yourself, if there are not many traffic and fans, but you still make more money than others, will you be happy? A friend of mine who does WeChat business is busy doing traffic in Xiaohongshu every day, but the traffic she gets is not equal to the speed of making money. I think this is a "slave of flow". Secondly, brushing data will not bring you new traffic in essence. Praise that Arabic numerals can be improved. If you are promoting the algorithm by recommending more traffic by brushing data, forget it. Third, it is unrealistic to brush data for KPI. Give advertisers a good face and a good heart. Maybe you can do something that humans sometimes need to maintain the so-called "face" and "scene". If you think it is necessary for you, do it. If you can solve the problem through your own ability and thinking, I suggest that there is no need to take this "fake shortcut" at all. Personally, I don't like doing things that don't play a key role and waste time and money. My inner values also think this is a very low-level thing. After all, I still have confidence in my operational ability. For example, if you have money to buy data, you may wish to study the French fries game and real traffic. French fries are particularly cheap at present. Finally, many novices like to take part in praise groups. What I can tell you here is that I often like that their accounts are marked by the platform and are easily detected by the platform. Secondly, the platform can also detect that the traffic source of your notes is external chain sharing. Brushing data will affect the creator's opening and the creator's investigation period, and the notes praised by the other party will also be included when reporting. 4. Why do I write notes with great care? I think they have high quality, but they don't have good traffic? Is there anything wrong with content quality being king? Whether a work can be popular depends not entirely on the quality of the content, but also on the communication ability of the content. When you publish your notes, the system can only judge the popularity of the content through interactive data such as likes, comments, collections and sharing. Do you recommend your notes to more people? After all, the algorithm is just a machine, without feelings, and there is no way to identify whether a note is really good or not. The system can only detect what your notes are written and then push them to interested people. Whether people who read notes like them or not is the key to traffic. Users like to read them. So when creating content, don't put all your energy into improving the quality of the content, but think about how to make the content enter the hearts of the audience more easily, stimulate their emotions, let them understand you, identify with you, communicate with you and help you spread. After all, I will continue to share my notes about how to write notes that users love, spread and flow easily. You can pay attention to and start my blog! 5, my traffic is so bad, is it easy to powder only by constantly rubbing hot spots? Rubbing hot spots is just a way to get traffic, because hot spots are equivalent to the traffic pool that people pay attention to at the moment, but what is more important is not rubbing hot spots, nor forcing a hot spot for traffic, but thinking with their own positioning. What should I write about hot spots? Can you give users a more valuable note and let them see a newer angle than other people who rub hot spots? For example, in the Show Lo incident, some new media people used it to talk about how women can be themselves in love, some people used it to talk about women's rights, and some people used it to talk about time management. These are hot spots with different angles and connections, with reasonable angles and value output. You can write-dividing lines. Fourth, the secondary factor 1 has little to do with the flow of notes, and the basic data are all told outside. By doing basic data, it is more of a psychological comfort. First of all, every account on the little red book platform is labeled, and the accounts that give you data are all accounts that are often praised and collected by others. The interest labels of these accounts are very confusing. You use this method to make data and take notes, which is easy to be found by the wind control system, so the reason why you often lose data is also here. The traffic source of each note is buried. For example, the interactive data of your notes comes from keyword search? Account search? System recommendation? Or off-site link sharing? These can be detected. If most of your interactive data comes from off-site link sharing, this is an abnormal situation, which will trigger risk control detection. In addition, the reading time of notes, the playback rate/reading rate, bounce rate and homepage browsing rate of these data are all easy to judge, which is why people want to control the proportion of data when brushing data, but you still have no way to manually interfere with the data and maintain granularity. I have been playing Baidu keyword ranking, Google seo since 14, followed by WeChat seo, Taobao Baby ranking, pseudo original broadcast of headlines and YouTube, Weibo real-time ranking and YouTube ranking. I know these rules like the back of my hand. In addition, I have worked as an operation and product manager for 6 years, and participated in the product design of large-scale data background and social software. Which product manager do you think does not understand these risk control rules? Let me show you three pictures, and you will know how powerful the risk control of Xiaohongshu is. In most cases, people think that a little data can improve the fluency of notes, which is a typical misunderstanding. For example, if you write a few notes, the traffic is very poor, and you feel that you need to do some data for the new notes. After the notes are released, it happens that your notes are better than the previous traffic because of the quality of the content itself. At this time, will you make a judgment and think that brushing data is working? Isn't this naive? The sample size is too small, which does not mean that the data brushing has played a role. If it is really effective, the more you brush, the more new traffic you bring, and you should enter this positive cycle. Did you really find this? Not really, so basic data, in my opinion, is an operational strategy, and I want to use it as a lever to incite more traffic. It's just a very low-level game, wishful thinking. 2. When is the best time to release traffic? First of all, the impact of release time on note traffic is not an important factor at all, and can even be ignored. Those who give you a time to publish the rules or say that they are in good order are really complacent. Objectively speaking, if your content is emotional and needs to arouse people's emotions, you can choose to publish it at night, because at that time most people have unloaded their defenses and are more likely to be aroused by the content; If you are biased towards rationality and need deep thinking, you can choose to publish during the day; If your content is read for a long time, choose a time when people can spend all their time brushing the content, such as after dinner and before going to bed; If the content time is short, you can choose the fragment time and the overall time to publish, such as on the way to and from work, after meals and before going to bed; If you are carrying goods, you should consider whether your commodity purchase decision is rational or emotional; If you want to be a person and let others into your heart, most people are more active during the day and more sentimental at night; If the work has no characteristics and appeal, then choose the time when your fans are active, and you can quickly get some initial data and form a herd effect. However, the release time of the work is still only an aid to the final performance of the work, not the main attack. 3. How long is it recommended to release the video? You may think that videos with just the right length are easier to watch and can bring more insights. In fact, this effect can be completely ignored. /kloc-the original video can be clearly explained in 0/minute, and it doesn't need 5 minutes of wording. A video that can't be explained clearly in 5 minutes is divided into multiple videos, and each video can only explain one question clearly. The final consideration is how to tell the content well, vividly and interestingly through video. The probability of being officially recommended is no different from winning the lottery. Writing your own notes, double official is king. It is a typical little red book superstition. 5. What kind of support will Xiaohongshu's new account support give? There is no so-called new account support. Some people found that the first few notes released by the newly applied account were better, so they came to the conclusion that this is the new account support mechanism of Xiaohongshu. In fact, all the contents of the little red book are fair, using the same algorithm and mechanism, and there is no rule to support new accounts. I applied for more than 30 little red book accounts, and some of them sent notes in new accounts, and the reading volume was several hundred, but the content of subsequent notes would be. So this statement still belongs to the "survivor bias". With a very small sample, we can draw a general conclusion. Secondly, there is no saying that the abnormal note-taking of new accounts will affect the recommendation of subsequent algorithms, but it is correct to take a serious attitude from the beginning. -V. Note violations and traffic restrictions Regarding the violation of Xiaohongshu, make a video to talk about the logic behind the violation of Xiaohongshu's notes in detail! The logical relationship between the violation of Little Red Book notes is 1. The little red book system notifies violations or notes are sick. How to deal with it is more appropriate? The system notifies the violation, just modify it directly, and there will be no problem. The so-called second violation will lose weight is wrong. 2. I hope users will participate more in the interaction. How to guide users to leave messages in articles? You can say "leave a message if you have any questions" or "leave a message if you don't understand" in your notes, or for example, set up a topical speech, such as: My flowered shirt is really hard to match. I don't know how you will match it. ",but can not be induced by means of interests, such as" taking 10 people in the comment area to send xxxx "3. I want to make a lucky draw, please pay attention to the account number. Will this be restricted? This situation is eye-catching, that is, you use interest means to induce users to pay attention to your little red book account, which is illegal in little red book. Secondly, this way can really increase the number of fans, but the fans they bring are mainly for the benefit of prizes, not really like your content. Then you stop the lottery, and the value you can give them is over. When you publish a new note, powder will fall off. The main way to get traffic by lottery is to think about how to realize the fans who rise from the lottery. 4. My notes are obviously ok. Recently, the system indicated that the picture contains a watermark. Figure 2 is a system notification, not that your account is illegal. You can see that the icon of the notice is a small horn, and the figure 1 is the real note violation. Generally, the potato housekeeper will remind you that your notes are illegal and need to be revised. Check whether your notes contain sensitive words, marketing information, etc. At this time, make corresponding changes. After modification, it will be re-examined and pushed normally. Did not say that the account weight will be reduced. Don't be afraid of revision, for fear of second violation. Nothing serious. Figure 1 is my own note violation. I modified it directly, but after the approval, the flow of notes was still too much. I have encountered this situation many times. Therefore, there is no conspiracy theory that is misunderstood by everyone, and there is no saying that all kinds of violations are to reduce the weight of accounts. This is a typical "superstition" about the little red book. You just need to make high-quality notes with your heart. If you violate the rules, you can modify them. Even if you are a marketer, don't deliberately oppose the rules of the platform, but change your strategy and conform to the rules.