Why are young people increasingly disgusted with changing their mobile phones?

As a daily communication tool, mobile phone has played an increasingly important role in our life after more than ten years of development.

I still remember that more than 20 years ago, our parents bought a mobile phone with black and white screen from Nokia and Motorola, which can last for 5 or 6 years. In the era of traditional mobile phones, the replacement frequency of mobile phones is very low, because the function of mobile phones is only to make calls and send text messages, and there are almost no other functions, so the daily usage rate is relatively low.

I don't know when the functions of mobile phones began to increase gradually, and the ecology began to improve. With many fun apps, the camera function of the mobile phone is getting better and better. Mobile phone manufacturers have several black technologies every year, which makes their friends eager to try.

But in recent days, it seems that everyone's enthusiasm for changing mobile phones has suddenly died out, and various manufacturers have tried their best to save the bleak shipments of mobile phones. According to statistics, the shipment of 202 1 mobile phones only increased by 1. 1% compared with the same period of last year, with almost no increase, while the shipment in the first quarter of 2022 decreased by 30%. In the final analysis, the reason for this situation is that young people change their mobile phones less frequently.

Then why are young people unwilling to change their mobile phones? Many people say that because of the epidemic in recent years, everyone has less money in their pockets, but it is not. In my opinion, there are four main reasons:

First of all, the first point is that the current mobile phone lacks innovation. The mobile phones released in recent years basically only have normal updates and upgrades every year, such as chips, cameras, batteries and so on. Although the performance is better than the mobile phone released by the previous generation, in the final analysis, there is still no technology that makes everyone feel fresh. You can know this by referring to Apple. There is no big innovation from appearance to hardware. This makes everyone's expectations for the new machine lower, and naturally there is no great desire to change the mobile phone.

Second, there is no urgent need to change the mobile phone because of the excess performance of the current mobile phone. Mobile phones released this year have a running score of more than one million, and those released two or three years ago have a running score of 500,000 to 600,000. Even a mid-range mobile phone has a running score of 200,000 to 300,000. Although it seems that there is a big gap, these old models are unambiguous for the mainstream apps. Everyone is playing games like the glory of the king and eating chickens.

Third, the price of mobile phones is getting more and more expensive. Due to the rising price of raw materials, the price of mobile phones is also rising every year. At present, flagship mobile phones cost more than 5,000 yuan, and some with larger memory (12+5 12) cost 6,000 yuan, while the price of Apple mobile phones has reached five figures. It is unnecessary for everyone to spend so much money on a mobile phone.

Finally, everyone's consumption is more rational. At first, everyone changed their mobile phones frequently for some freshness, but after several changes, everyone found that it was like that. In daily use, they just brush Tik Tok and play with the king to eat chicken. The black technology advertised by some manufacturers is rarely used in daily life. In addition, the price of mobile phones is more expensive every year, and of course everyone is even more reluctant to change their mobile phones.

Finally, I would like to sum up that there is only one reason for these problems, that is, manufacturers do not really pay attention to the needs of consumers, and seem to have done a lot of market research, but in fact, they do not completely design mobile phones from the perspective of users, which still has a comparative taste. For example, one released 67W, the other released 120W, and then came out 150W. In fact, most users don't need 150W at all, but they have to pay for this 150 W fast charge. I think the demand doesn't match the actual supply, which may be the reason why users really don't want to change their mobile phones!