What are the copywriters of boss electric appliances taking advantage of the World Cup?

Recently, Boss Electric took advantage of the World Cup to produce a series of advertising copy with the theme of "Food World Cup Feast", including a video advertisement of "Food World Cup" and a series of poster copy for different competitions. Share with you today:

"Food World Cup Feast" video advertisement;

The video advertisement mainly presents the scene of cooking in the kitchen, accompanied by a powerful narration copy: "If the sense of ceremony comes from inner love, how would you express it this time?" The hat trick had been performed before the opening whistle. I have the same characteristics as Mr. Football. We all eat by our ability. Get ready to steam. Italian food is my dish, and Zhajiang Noodles is my dish. How can you be worthy of world-class cooking if you don't show your wardrobe cooking skills? Come on, it's not just lip service. Passion requires full firepower. Every important moment in life is worth cooking with your own hands. Cook all your passions into delicious food. Entertain every hungry heart. At this moment, enjoy the feast quietly. "

Copy of posters borrowed from different competitions:

Portugal-Morocco: Only gasoline, no cigarettes.

Denmark-Australia: watertight, defense can be called "steaming" kung fu.

Brazil-Costa Rica: Let every passion be fully ignited.

Belgium-Tunisia: 360 rotation fills the room with delicious food.

England-Panama: Oil pollution strikes in all directions and never delays.

The above is the advertising copy of Boss Electric's "Food World Cup Feast" series, taking advantage of the World Cup. As can be seen from the copy, the World Cup+food can be so wonderful.

This wave of copywriting, whether it is video advertising or poster copywriting, has integrated elements related to the World Cup such as football, offense, defense and refueling. Combined with the elements related to their own products, such as: lampblack, steaming, cooking, delicious and so on.

What's the situation? Write a copy? First, find the relevant elements of your own product and the relevant elements of borrowing characteristics, and then combine them among different elements to collide with different sparks.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).