Why is Zotye's reputation so bad?

Nowadays, private brands are growing steadily and healthily, and everyone is gradually regaining their own brands. For example, there is a lot of money to spend, but there is a well-known brand Zotye, and its future development is full of doubts. Basically, every product has an imitation figure, and everyone is gradually discussing why Porsche is Zotye. Why do Zotye users evaluate that _ difference? Let's learn about its historical time first.

The predecessors of many brands are unrelated fields, except Zotye, whose original name is hardware OEM. However, the foundry has accumulated a lot of experience in the production and manufacture of _ Fuyu hardware accessories, which is of great significance for building cars in the future.

In 2003, Zotye Automobile was announced to be established, but after its establishment, Zotye fell into the difficult problems of "what kind of car to build" and "how to build it". Although there are dealers who specialize in auto parts for many years, they have to cope or lack independent research and development capabilities.

Therefore, Zotye chose the quickest way: recycling and improving models or production lines. This is also a shortcut that all private brands will take in the early stage. In the end, Zotye successfully purchased a Toyota Terry production line in Taiwan Province Province, and established its own vehicle manufacturing and processing plant in 2005.

In 2006, Zotye Automobile, the first automobile product of Zotye Automobile, announced its withdrawal in 2008. According to the cooperation of New Earth, it has obtained the catalogue of automobile manufacturing documents and approved the sale of automobiles in the market under the name of "Zotye Ground".

Zotye 2008, the first model, originated from Toyota's production line, so this new car has a high similarity in appearance with TERIOS produced in the late 1990s. Some people may say that Zotye began to imitate the road surface from the first car, but not only Zotye, but also most independent brands. The goal of doing that is very simple, because the appearance is similar, so it can be accepted by customers, but the previous products can do that, and the pavement in the future should not take the shortcut of imitation, just try to develop independently, from key components to appearance.

In the following two years, Zotye continued to develop in the models of new energy buses and battery cars. In those years, although the product had its own original brand in appearance, the gas field of imitation and counterfeiting was very strong. First, let's look at Zotye Z300. At that time, many people didn't know who it was imitating, and maybe they wouldn't pay attention to this problem. After all, the original copyright awareness is not strong. Zotye Z300 imitation model is Toyota Allion.

Next, in 20 13, zotye group's first small and medium-sized SUVT600 was announced. Even the concept sports car looks very similar to the Volkswagen Touareg. At the end of the year, Zotye T600 was officially listed. The appearance of the new car is basically the same as that of the concept sports car, that is, it is very similar to Volkswagen Touareg.

In the future, Zotye will launch another model, Zotye Z500, but what excites us is that the appearance of this Zotye Z500 is an original brand with no obvious imitation or reference. This shows that Zotye has the ability to be an original brand, just want to or not.

In this case, let's take a look at which models Zotye has referenced. Many people say that Zotye Damai X5 refers to Tiguan, but in my opinion, it only refers to a part of the whole. Small details, such as the shape of lamps and air inlets, are different, indicating that Zotye has the ability to change design drawings.

I think you are familiar with the following one. Yes, it is Porsche Macan, which is actually Zotye SR9. The design of the two is very similar, and they can even be said to be twin brothers, but Porsche is unwilling to admit such a younger brother.

In this case, no doubt some people will ask why, in this case, why doesn't Porsche sue Zotye? Because there are early examples, such as Land Rover Range Rover and Landwind, the final conclusion is that the patents of Land Rover Aurora and Landwind X7 have been revoked. The fundamental reason for revoking the patent right of Land Rover Range Rover Executive Meteor is that the design difference between the five-door version and the three-door version does not conform to the trademark law, so the patent right of the registered account of Land Rover Aurora was revoked.

In fact, there have been several disputes between foreign automobile companies and China automobile companies because of patent issues, but few well-known foreign brands have successfully appealed. For example, Guangzhou Honda Company sued Kong Shuang for infringing its appearance patent. In the end, Guangzhou Honda lost the case and was awarded 1.6 million yuan in the name of intellectual property infringement. This makes Porsche very cautious in this matter.

Indeed, people now attach great importance to patent rights, which is particularly contrary to the development trend of Zotye. So far, Zotye has announced more than 20 models, and few of them have their own original brands. The most uncomfortable thing now is that Porsche Macan buys a car, but Porsche can't do anything about it. It just chides these practices. Only let Zotye be destroyed, after all, the group of Zotye service projects is different from the group using Porsche.

From the perspective of life, imitation and plagiarism can temporarily gain a part of the sales market, but it is a long-term damage to the sustainable development trend of its own brand.

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