factory outlet

What kind of shopping website is 1. 1688?

We all know Alibaba, a Chinese wealth myth created by the team of English teacher Jack Ma. Speaking of Alibaba, we all know Taobao.com, Alipay, Tmall and Ant Financial, but the wholesale website 1688, as the eldest son of Jack Ma, is still unknown to the public.

Ma Yun founded Alibaba.com in 1999, the predecessor of 1688. 688 is now the flagship business of Ali Group, and it is also the leading domestic trade e-commerce platform for small businesses. 688 takes the wholesale procurement business as the core, and provides a series of supply services from raw material procurement-production and processing-spot wholesale.

In short, this purchasing website (purchasing, different from shopping) is mainly for small and medium-sized enterprises and retailers to do wholesale. I've known this website since I was in college, but at that time, the interface of this website was more commercial, similar to the style of Amazon.com (for me, Amazon's interface was still not used to it). UI is far worse than Taobao, and it is very important to have a minimum purchase amount (that is, it can only be sold after reaching a certain amount), so in

However, in recent years, the interface and experience of 1688 website has gradually moved closer to Taobao, becoming more and more friendly, and more importantly, it can be passed down from generation to generation.

Second, what is an agent?

One-piece distribution is actually a form of online sales agent. For example, manufacturers have a large number of low-priced and high-quality goods, but they suffer from limited promotion. For example, when they sell to dealers, the channels are relatively narrow. As a result, the one-to-one agent model came into being. If you develop a large number of Taobao C stores or personal micro-businesses to help you sell, the exposure of manufacturers will greatly increase. To put it bluntly, the WeChat business is like this.

When we visit Taobao, we will all see the same product. If we search for the same product, there will be a large number of different Taobao C stores (even flagship stores) selling this product at the same time. In fact, most of these C stores are out of stock.

For example, a consumer bought a product in Taobao C store or Tmall flagship store, and the amount was 100 yuan. A Taobao C store or Tmall flagship store starts to place an order from 1688, and the postage is 10 yuan and 60 yuan. Fill in the customer's delivery address, and then the merchant will deliver the goods to the customer at 1688. Then the price difference in 30 yuan is earned by Taobao C Store. The operation of WeChat merchants is the same. Maybe you will say, how to return it? Usually this will be negotiated in advance. Of course, Taobao C store also has the corresponding return risk. The reason why there are so many products of the same model on Taobao now, even the details page and pictures are exactly the same, is because many sellers without actual inventory are taking advantage of the price difference.

Three. Characteristics of 1688 wholesale network

1. Wholesale prices are available. To put it bluntly, this is a wholesale network. Can I call it wholesale if I buy one? Now, of course, many sellers are Taobao and 1688 websites, and there are also many individual customers and wholesale customers. What's more, you can sell them one by one now, that is, one by one, but the discount is not that big. If you buy in bulk, the price will surprise you!

It is troublesome to return goods. It's normal to have no freight insurance. Of course, some businesses will still have freight insurance.

4. The customer service is cold. Ali's customer service will not take a bite like Taobao, and the response speed is not so fast. Basically, it is to ask and answer.

4. 1688 Is the business qualification reliable?

Like Taobao, 688 merchants also have rating systems such as love, diamond and crown, and have two distinctive qualification certification marks. Tonghe niutou strength manufacturer Logo.

The annual membership fee is 6688 yuan. 1688 will show how many years it has been open. Generally speaking, the longer you open the store, the more reliable it will be. But it is not absolute. Compared with Taobao 1000 yuan consumer protection fund, this honest exchange member is still somewhat convincing.

There is also a business called strength. This sign is a bull's head. It is divided into source manufacturers, official flagship stores, brand franchise stores and strength stores. The entry threshold is 36,800 yuan per year for technical service, 0.6 million yuan for deposit/kloc-0, and more than 500,000 yuan for registered capital. Similar to Tmall flagship store.

However, one thing that is very different from Tmall flagship store merchants is that tauren strength merchants will have in-depth inspection reports of factories (merchants). Generally, we can see the business license registration information of this store on Tmall, but we can't see other information.

The in-depth test of 1688 fully and truly demonstrated the strength of this business. Including the basic business license, office environment, exhibition hall, third-party qualification certification, credit files, etc. Although I submitted these materials myself, it can also prove that this business is more reliable.

Usually pay more attention to in-depth business visits. Some businesses have complete information, which gives people a very professional feeling, while others only have one or two people to form a company? It feels like a joke. My second bedroom is better than your office environment.

5. When is it suitable to choose 1688 network?

Who is suitable for use?

(1) Set up a stall in the night market, and set up Yiwu Small Commodities 2 yuan Store, 5 yuan Store, 10 yuan Store and other tourist attractions.

(2) WeChat business, Taobao, friends circle, agent.

90% of micro-businesses are playing with empty gloves and white wolves, and there is no real thing at all. 10% is really a down-to-earth business. In fact, this model is quite suitable for full-time mothers, retirees and unemployed people to earn a little money. The key is to dig out the goods with high quality and high acceptance.

(3) Individual consumers, first of all, are suitable for goods with large purchases and low technical requirements for quality brands; Second, information asymmetry leads to a large retail price difference.

Intransitive verbs let me share my experience with my own examples.

1, fleshy resin flowerpot

I entered the fleshy pit this year, and the six small flowerpots in 10 yuan couldn't satisfy me, so I noticed the fleshy miniature bonsai and took a fancy to a tree house. This resin flowerpot actually costs 130, plus more than 200 plants? My intuition tells me that it is expensive.

So I used Taobao's map search function to search. Many results have come out, and some show that although it is a set meal in 70 yuan, it is not the price when you click in. My intuition tells me that it is still expensive.

So I went to 1688 and continued to search for pictures. Yes, duck, now you can paste the link of Taobao goods and see the same goods directly.

I found a half-price shop. inside

There are also many fleshy flowerpots that I like. So I chose three orders, 2 1 yuan freight *** 135 yuan, which is half cheaper than Taobao. Now it is estimated that the store has started to do taobao guest, not 49 yuan, but 57 yuan, but the freight has changed from 2 1 yuan to 8 yuan.

2. Wedding decoration

Personally, I don't like weddings much. I would rather spend more money to enjoy myself, so I bought flowers and wedding car decorations online. Personally, I prefer meat, so I took a fancy to a bouquet of meat. Lowest price 125. My intuition told me that this fake flower was not worth that much money, so I searched on 1688 to see if I could find something cheaper.

As a result, the source manufacturer was really found. 85 8 yuan postage =93 yuan, which is a bit economical. After using it, I sent 50 packages on the idle fish.

Tmall

This is a bouquet specially designed for matching skirts. Tmall 79 packs, I vaguely think the cost of this thing is more than 20, plus the profit should be 30, 40 reasonable. Sure enough, I found one of 49 on 1688, plus other wedding car decorations and some wedding supplies, totaling more than 500. After the wedding, the deal was made with 1 10.

3. Equipment

Seriously, I can't believe that I bought thousands of furniture on 1688, including a bed and a sofa. The cause is a Nordic-style sofa. Pick and choose on the internet, and finally I took a fancy to this one, and my legs couldn't move. I don't seem to like anything else.

Taobao C Store 4708 yuan-100 yuan is about 4600 home delivery.

The 4600 will be delivered to the door and installed in 0 yuan, of course, because this sofa only needs to be equipped with sofa feet. I hesitated for more than half a month, because I thought that the only frame of this sofa was Fraxinus mandshurica, which was really not worth 4600, so I came 1688. Finally, the postage is 3678.

The quality, I think, is quite good. Of course, I think a sofa will be replaced after about 5 years of use.

Don't ask me about the link here, okay? I'll give you a product map, and friends in need will use it to search, because once a friend said that he went to this store and bought another sofa, but he was disappointed. I can't guarantee that the quality of this sofa in this shop is very good, and it is exactly the same as the renderings, so I feel a little lucky. After all, big items are not easy to return. Think it over.

The second big piece is the master bedroom bed, which was installed by high box bed 1.8m ... Tmall flagship store in Liriodendron, USA for 4350 yuan.

The freight and installation fee of 3080 150 on 1688, with a total price of 3230 yuan. Cheap 1 130 yuan. Such a big difference made me decide to take a risk.

Let's take a look at the real thing. Not bad, at least I think it's worth it. The quality of the bed is good and the installation service is good.

4, lamps and lanterns

There is an obvious difference between 1688 and Taobao, that is, the classification can reflect the agglomeration effect of industrial belts, such as Zhongshan lamps, Nantong home textiles, Guangzhou women's wear, Qingdao solid wood furniture, Yiwu small commodities and so on.

For example, last year, due to renovation, I bought several ceiling lamps and five remote controllers with stepless dimming at Double 12. Because Shuang 12 is trying to make up the allowance every day, it's exhausting.

For example, this leaf LED ceiling lamp. Finally, the packaging fee of 4 13 yuan was settled, but the appointment for installation was delayed, and the decoration master helped me install it for free.

Not long after, I brushed the lamp and saw the same lamp on 1688 for only 294 yuan. Price difference exceeds 100? Forget it? I bought all of them and found that the quality of different factories is different (I comforted myself)

Seven. conclusion

Summarize your unwritten personal experience. For reference only.

1 and 1688 have almost no buyer comments, and there are few brush orders. More real, because there is no cashback, the reviewer must be idle or dissatisfied (I am too lazy to comment after buying it unless there is cashback), so it is even harder for you to know whether the buyer of this product is satisfied on 1688.

Poor evaluation

Before buying, I will carefully browse the buyer's comments on Taobao to ensure that the reputation of this product is as good as possible. At the same time, I will compare the pictures and details of Taobao and 1688 to ensure that the two products are the same, and then I will choose to buy them on 1688.

4. 1688 has no shopping mode like Taobao, so it is possible to refuse to return the goods. It is not suitable for buyers who clamor for a refund or ask for help for a few defects 1688, and wholesalers don't like to mess with individual customers.

5. If the price difference is relatively small, it is recommended to choose Taobao. After all, after-sales is more considerate.

I have been hesitant to write this content, because 1688 wholesale network is full of Yiwu small commodities and high imitation goods, and its positioning may not be in line with Aunt Zhang's high-end quality route. But choosing this kind of online shopping is a way of thinking.

I am also worried that a large number of Taobao users will flood into 1688 in the future, and the advantage of wholesale price difference will become smaller and smaller, which is not good for businesses and consumers. The merchants on 1688 have no designs at all, because they pay more attention to the display of goods. They believe in: selling one order a year, while Taobao wants to sell 1 day 100 orders. Many shops regard website management as a display of commercial products. If buyers are interested, they will generally go to the factory for field visits. It can be said that it is the online Canton Fair.

In addition, most of the merchants on 1688 are operated independently by the original factory, but the mode of cooperation between e-commerce team and manufacturers is adopted, which is why we often see the same product (the details are exactly the same as the photos) with different prices and brands. The e-commerce team uses the manufacturer's qualification to operate the online shop. The manufacturer gives the e-commerce team products slightly higher than the cost price, and the e-commerce team operates freely, and the profits completely belong to the e-commerce team. This is an advanced version of the WeChat business generation sales model. In this way, both sides can win.

For consumers, we don't know so many doorways. The only thing we can do is to shop around, shop around, shop around! Say the important things three times. Welcome to explore more interesting and practical ways to use the 1688 website.

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