Opportunities for entrepreneurship in the era of Globalization 3.0

With the deepening of globalization, the Globalization 3.0 era has lowered the threshold for entrepreneurship, which means it is easier to be imitated and competition will become more intense.

In the digital age, the gaps in the market are getting smaller and smaller, and the company's success or failure cycle is getting shorter and shorter.

Digital Business Era 2007-10-30 9:17:54 In the era of Globalization 3.0, individuals will compete with the world. For individuals who start a business, Archimedes’ famous saying “Give me a "With the fulcrum, I can move the entire earth" is no longer a bold dream of a physicist. "China is becoming the headquarters of entrepreneurs!" Howard, Dean of the Smith School of Business at the University of Maryland. Frank made this exclamation at the finals of the "Second China Business Plan Competition". Dean Frank’s confidence in China first comes from his unwavering belief in globalization. In an interview with a reporter from Digital Business Times, Frank revealed a short story that supports his belief.

More than two years ago, the Franks bought a piece of Chinese embroidery from a little girl on a cruise on the Three Gorges. The embroidery was handmade by the little girl's grandmother. Frank would have loved to have his dog embroidered, but he didn't have a photo of the puppy with him. The little girl gave Frank an E-mail address. After Frank returned home to Virginia, USA, he sent the girl a photo of the puppy. A few days later, Frank received an embroidery with his pet dog on it. Pay the money to the little girl on the bank of the Yangtze River via wire transfer. “In the past industrial revolution, companies were the main body of business. In the era of digital economy, due to the development of technology, individuals have been liberated and become the leader in business. Since there are no limitations of space and time, individuals can directly Engage with customers. And this is just the beginning of a fundamental transformation. What took 100 years in the industrial era only takes ten or twenty years to complete," Frank said of the huge changes in the digital economy. It is also driven by this understanding that the Smith School of Business takes digital economic research as a key development direction.

More and more Chinese people, who are experiencing rapid economic growth, are embracing and practicing a word that Americans once amplified infinitely - "entrepreneurship" (Entrepreneurship).

Entrepreneurship and entrepreneurship have nothing to do with age. Frank told reporters his personal experience, "I once worked for a large company. The founder and president of this company was already 75 years old at the time, but he said to me one day, 'I wish I was only 60 years old.' I When I opened the newspaper and saw so many business opportunities, I wished I could start a business from scratch.'"

“Entrepreneurship is actually a way of business thinking, which refers to a way of thinking that is not satisfied with the status quo and methods, but uses the spirit of personal risk-taking to create new things.” He once started a business continuously and Frank, who has served as a director of more than ten high-tech companies, explains the entrepreneurial spirit this way, "I was also an entrepreneur in the early days, so coming to China is like coming home."

Talking about the progress and new characteristics of globalization His book "The World is Flat" has almost become a business bible. In the business world, if someone says that they have not read or heard of this book, they will probably be regarded as a dinosaur. In the era of Globalization 3.0, it has become an indisputable fact that individuals will compete with the world. In the digital age, for entrepreneurial individuals, Archimedes' famous saying "Give me a fulcrum and I will move the entire earth" is no longer a bold dream of a physicist.

To live is to win

There is a joke in the investment community about "angel investing": only the 3F will become angel investors: family, friends and fools .

“From an investor’s perspective, the safest approach is of course to see if the other party has already received a round of venture capital. However, for entrepreneurs, the question is who will be the first investor? Who?" Dean Frank said.

In the United States, Smith School of Business provides many different levels of assistance to entrepreneurs.

For example, the Dingman Entrepreneurship Center was established to provide development advice and funding for entrepreneurs and new businesses; it also helped entrepreneurs gain access to more angel investments through the "Angel Network". Smith School of Business has held an “Entrepreneurship Plan” competition in China since 2005. The competition provided a prize of US$50,000 to the three winning teams.

“Prizes like the ‘Business Plan Competition’ can only be regarded as an unexpected gift,” the winner Kang Lufa told reporters. K68 "Witkey.com" founded by Kang Lufa and his team is a design service supply and demand platform and one of the earliest websites in China to practice "crowdsourcing". Their entrepreneurial capital mainly comes from themselves and friends. Kang Lufa is constantly in contact with VCs, looking for the most suitable prices and conditions. "I am a businessman," Kang Lufa said half-jokingly. The young man has already had two entrepreneurial experiences before, and "living is victory" is his biggest achievement. experience. The deepening of globalization has lowered the threshold for starting a business, which means it is easier to be imitated and competition will become more intense.

“In the digital age, the gaps in the market are getting smaller and smaller, and the company’s success or failure cycle is getting shorter and shorter.” Kang Lufa understands this deeply. In mid-September, after K68 was reported by CCTV, more than 100 similar websites appeared across the country in more than a month. “This is actually a good thing, as it means that the market will mature rapidly.” Kang Lufa does not believe that imitators are the biggest problem they face. “Business model innovation is the most important at all times.”

“Change is a tool, not the enemy. The unpredictability of the future is exciting for truly entrepreneurial people, who are always looking forward to change. And traditional Entrepreneurs are very afraid of change. This is Frank’s experience gained from his more than thirty years of entrepreneurship and adventure. “The most important thing is flexibility and the ability to adapt to the environment quickly, because the situation is always unexpected. Unexpectedly."

When it comes to business rules in the digital economy era, Frank believes that "old rules are not always outdated, otherwise Harvard Business School would have been closed in some cases. The secret is that entrepreneurs must be flexible. The future changes quickly and no one can predict it. Therefore, we educate students on how to adapt to the future, but we cannot teach them specific methods.”

Different investors may have different measurement standards in their eyes. He Weiwu, co-founder of Emerging Technology Partners, LLC investment company, told reporters that the entrepreneurs he likes should first be ambitious people, “because the opportunities brought by globalization are really great, and entrepreneurs have It is important to not have the ambition to conquer the world. "Secondly, the entrepreneur himself must be very good and have the ability to form an army - because he has to compete with the world; finally, this person must have a little bit of luck. "The 'Chinese Management Model' is a revolutionary management that has been successfully practiced by many Chinese companies, and personalized ERP, which solidifies good corporate management characteristics into processes, will be a strong support for the development of the 'Chinese Management Model'." This is the most eye-catching and insightful conclusion of this event. Mr. Xu Shaochun, Chairman and CEO of Kingdee International Software Group, said: "China has many individual companies, and the unique personalities of these companies have become their core competitiveness. In globalization In the competition, the group personality displayed by Chinese enterprises is a kind of 'Chinese management model'." He believes that unlike the overly conservative management of European companies and the overly radical management of North American companies, Chinese companies that have been diligent in learning from European and American companies over the years are gradually exploring the "Chinese management model." It is due to the following three market characteristics: 1. China is a rapidly changing and developing market; 2. China is transforming from a major manufacturing country to a major country of independent innovation; 3. Chinese companies are dominated by Chinese people. China’s 5,000-year history The culture profoundly affects the management style of these business leaders. And personalized ERP, which solidifies good corporate management characteristics through processes, will be a strong support for the development of the "Chinese Management Model".

Unveiled at this event, his latest book "ERP Changes China" further explains that "there is no advanced management practice, only appropriate or inappropriate", and reviews China in detail The 20-year development history of enterprise management informatization: from accounting computerization to accounting informatization, the application of management has been realized; from the informatization of basic management to e-commerce, digitization has provided a channel for enterprise management reform; and the third domestic software The three revolutions gave birth to the era of ERP personalization. As the first management software supplier in China to propose "personalizing ERP", Kingdee's "personalized management software" has been positively recognized by guests attending the conference. Whether it is the passionate speech of Mr. Ye Xuquan, Chairman of the Board of Directors of Jinwei Beer Group Co., Ltd. in Shenzhen First Station, the incisive discussion of Jiang Nanchun, Chairman of the Board of Directors of Focus Media in Shanghai Station, or the heroic speech of Zhang Zhen of Guofeng Steel in Beijing Station, they are all elaborating, It verifies the theme of this tour: highlighting the different management personalities of Chinese enterprises and interpreting the unique splendor of Chinese enterprise management. In the 10 months since Kingdee proposed the “Personalize ERP Plan” at the beginning of the year, the trend of “personalization” has swept across the entire business and theoretical circles. The survey shows that 80% of Fortune 500 companies said that their business processes will change once in two years, while the business processes of companies in developing countries and small and medium-sized enterprises change more frequently. Whether an enterprise's business processes can be successfully changed depends to a large extent on the adaptability of the information system to the rapidly evolving business environment. Therefore, more and more professional manufacturers and corporate CIOs realize that the information system that needs to be built must be a supporting A platform-based ERP system that is personalized, adaptable to changes, and sustainable in the enterprise management model. The traditional packaged standard ERP system holds high the standard ERP as the crystallization of the world's best practices, and it is obviously inappropriate to ask companies to carry out BPR transformation according to this model and process. Jin Zhuojun, senior vice president of Kingdee Group, said in the keynote speech of the conference: "The information system strategy in the Globalization 3.0 era should be to plan and build a personalized, adaptable, and sustainable development platform that supports your management model. oriented ERP system”. Kingdee Software's personalized ERP solution is a system solution that condenses the successful management experience and application model of more than 400,000 Chinese enterprise users, namely: product platformization, solution industryization, and service personalization.

At the terminal exhibition in Beijing, the author saw that the format of the first station in Shenzhen and the Shanghai station was still inherited. The Beijing station event also showcased the personalized products of more than ten different industries and types of enterprises. ERP application results. Well-known experts and many entrepreneurs, including Lu Yifan of Datian Group, Zhang Zhen of Guofeng Steel, etc., discussed the management personality of Chinese enterprises. After sorting it out in Shenzhen, Shanghai and Beijing, they found the "personality of Chinese enterprise groups" The concept of "Chinese Management Model" has been presented very clearly. Chinese enterprises can develop only if they have individuality

In the subsequent summit dialogue on "Chinese enterprises can develop only if they have individuality", thousands of business representatives interacted with the guests of the forum through Kingdee's mobile ERP platform. The active thinking and discussion on "personalization" and "Chinese management model" pushed the meeting to a climax. In addition, the delegates also learned about the informatization applications of ten companies including Weibo Electronics, Minimally Invasive Medical, and Sanming Heavy Machinery through the enterprise case system that successfully applied personalized management software, and reproduced the cases of China Merchants Group and Mengniu through video screens. Classic scenarios of information application in enterprises such as the Group and CSR Group. In the afternoon, the conference also held sub-session discussions on corporate management information application topics that are currently attracting the most attention from enterprises, such as group finance, strategic human resource management, platform technology, manufacturing and mobile ERP. The entire exhibition was filled with climaxes and a flood of spectators! Kingdee International Software Group Co., Ltd. (Hong Kong stock code: 268) is a leading provider of enterprise management software and e-commerce application solutions in the Asia-Pacific region. It is one of the fastest growing independent software vendors in the global software market and a leader in the Chinese software industry. Leading manufacturers. Kingdee develops and sells enterprise management and e-commerce application software and middleware software that builds e-commerce or e-government platforms for enterprises or governments.

At the same time, Kingdee provides management consulting, implementation and technical services related to software products to customers around the world. Kingdee's unique personalized product and service positioning of "quick configuration, quick implementation, quick application, quick results" can help customers calmly face the challenges brought by the dynamic and uncertain business environment and achieve the perfect combination of business processes and IT technology. Effectively manage change to ensure rapid, sustainable and healthy growth of the organization.