What is the current development status of audiobooks in China?

Audiobooks have a certain degree of awareness among college student readers. 76.9% of the respondents said they have listened to audiobooks but have no habit of listening to books. Only 11.5% of the respondents were asked whether they would buy them. When asked about audiobooks, they made it clear that they would not buy them because they prefer the feeling of reading books. However, most of the respondents showed an ambiguous attitude. This shows on the one hand that the audiobook market is not stable, and on the other hand it also shows that the market still has a lot of potential. There is considerable growth potential. As long as proper publicity and guidance are carried out, the audiobook consumer group can be cultivated.

A survey on the content tendencies of audiobooks shows that language, literature, and lifestyle topics are more popular. Among them, language learning ranks first with an absolute advantage of 69.2. College students have strong demands for self-development and The sense of competition makes the sales prospects of this type of audiobooks relatively optimistic.

However, most of the current language audio-visual products appear in the form of teaching aids and are sold together with teaching materials. Compared with the original books that are currently on sale, foreign language original audio books (including domestic and foreign literature, history and philosophy) There is a gap in the market that needs to be filled urgently. Publishers may consider developing some copyright trade for audiobooks. In addition, literature ranked second with 34.6, natural sciences with 23.1, social sciences with 15.4, life and art with 19.2, and children’s books with 7.6. It can be seen that audiobooks are affected by factors such as their own communication effects and the audience's acceptance environment, and their content tends to be practical and entertaining. It is suggested that publishing units can try to develop some practical audiobooks for daily life, such as cooking, so that listeners can learn to cook while listening. In the literature category, college students are more interested in best-selling novels (34.6), horror stories (26.9), humorous jokes (38.5), biographies (42.3), movie dialogues (42.3), and situational dramas (30.8). Among the social science categories, law and economics and management (23.1), psychological self-help (50), and health and wellness (53.8) are more popular.