What is the gap between hammer mobile phone and iphone?

When Hammer Technology was first founded, there was only one high-end mobile phone series-T series. Later, influenced by the market, Lao Luo had to develop a low-end entry machine-nut series. After all, everyone can see that Xiaomi's Redmi series and Meizu's Charm Blue series occupy the market of low-end mobile phones equally. Indeed, the market for low-end mobile phones is particularly huge, especially in some developing countries, and the demand for such products is much higher than that for high-end mobile phones.

In fact, it is quite embarrassing to look at the positioning of nut series hammers carefully. Anyone who knows about hammers knows that hammers are famous for their design. Exquisite design and humanized small functions often surprise people! Luo Yonghe often compares his products with the iPhone, which also shows his confidence in his product design. But in the low-end mobile phone market, what people value is cost performance, and users want to buy mobile phones with low prices.

For hammer products, it is not allowed to have a hammer product that can violate its own design concept. Paranoid design will inevitably lead to a great increase in cost, so the hardware investment may be poor. Therefore, the hammer nut series is not particularly strong in hardware, but the price is higher than some low-end mobile phones on the market, and the sales volume is not particularly good.

Lao Luo actually talked about nut series products very early and wanted to get rid of this series! Be a boutique company, do well, and become bigger and stronger. Hammer The whole company's concept of designing products is similar to that of Apple, because Lao Luo worships Jobs.

What the hammer finally wants to achieve is that, like the iPhone, there is no low-end mobile phone, only high-end mobile phones with high quality and high price. Luo Yonghao said a long time ago: They will gradually give up the design, manufacture and production of nut series mobile phones and concentrate on making high-quality and high-quality products! Because a trend in the market now is that with the improvement of people's living standards, people pay more and more attention to the experience of products, not the price. If we spend more energy on design, do a good job of flagship products. This will also satisfy users, or it can be a distinctive company.

But to our surprise, the production line of nut series is still maintained, and the nut mobile phone 2 will be launched soon. Nut phone 2 looks particularly like iPhone3G in appearance, which may be the same as Lao Luo's belief! Almost all hammer products can see Lao Luo's paranoid thoughts, and this design is not a retrogression. This is an innovation and a great attempt.

As we all know, this year marks the tenth anniversary of the iPhone. Mobile phone manufacturers as big as Apple want to have something to do with Apple. Vivo and oppo in terms of design, many people spit out design and learn iPhone. However, they were all spit out, but the products of the blue-green factory were snapped up, and the sales volume was surprisingly high. I wonder if you have thought about the reason? In fact, it is very simple, that is, the effect of a big ship with a small boat. Forcibly connect yourself with a company, so that people can tie the two companies together ideologically. In this way, fans and users under the two brands have been harvested. Naturally, more people know it, which is good for product promotion.

This is an extreme marketing method! Of course, as far as the hammer is concerned, I feel that Lao Luo did not want to attract the attention of users in this way. The design itself is very good, and it is not too much to learn from it. In addition, iPhone3G has withdrawn from the historical stage, and there is no plagiarism!

In fact, when the hammer released M 1 and M 1L, we saw the change of the hammer. This change is not a compromise, but an adjustment of our products according to the market. When we released these two products, we were surprised to see that the hammer began to play cost-effective, high-profile release of mobile phones.

Of course, on the upcoming release of Nut 2, the configuration will not be too bad. Nut 2 will be equipped with Snapdragon 625 processor, 3GB storage, full netcom support, and the estimated price is 999. It still looks sincere. If you want to buy a mobile phone with good experience, it is worth starting.