What does Jordan mean to Chicago?

With the popularity of the documentary "The Last Dance", many young fans have the opportunity to know a more real Jordan, and they have also witnessed Jordan's greatness and are worthy of the title of the God of Basketball. For the city of Chicago and the Bulls, Jordan has extraordinary special significance. If there is a hero who can represent the city, Jordan is undoubtedly the first choice, because he has brought so much to the city and the bulls.

Do you know Chicago and bulls? It is estimated that few people will know the true history of the two. Chicago was far less prosperous then than it is now. Many people must have seen Batman. If so, do you remember where the Batman story happened? A building called. Gotham city? This city, and its prototype is the real Chicago, not to mention foreigners, even Americans call this city? Sin City? , full of drugs, violence, gangs, and the most complicated and chaotic slums in America, all the darkness you can imagine can come true in this city.

And what about the bulls in this city? Many people like to say that Jordan was chosen by the Bulls to join a big market team, but this is not the case. Before Jordan joined Chicago, the attendance rate of bulls was less than 30%, and the attendance rate of the audience was not as high as that of the development league teams affiliated to other teams. It can be said that in this city, not many people will pay attention to NBA games and watch the ball on the spot, and not many powerful players are willing to play in this chaotic city, so naturally they will not get media attention. This is Chicago.

The man who essentially changed the city and the team was Michael Jordan. No one can imagine that the bull's helpless choice in the 84 draft will become the savior of the city and the team.

Many people probably can't figure out why 1996 Jordan played the fourth championship, and after the contract with the Bulls expired, the Knicks waved a blank check to ask Jordan to join, and the league made an unprecedented decision not to let Jordan leave again. As for the boss of the bull, in that era when the salary cap was only more than 20 million, he offered Jordan an annual salary of more than 30 million dollars. Just know that Jordan's annual salary exceeded the annual income of some league teams at that time. This is only one aspect, not the most important.

More important than the champion is the interest, amazing interest. According to the estimation of Chicago Tribune 1994, the completion of Jordan's three consecutive championships has brought trillions of dollars to Chicago? Net income? You know, in 20 16, the annual output value of industries and manufacturing industries with 60% annual income in Chicago was only $322.4 billion. Since Jordan became famous, whether in the United States or around the world, the first topic mentioned in Chicago is no longer chaos and crime, but basketball and Jordan. It is no exaggeration to say that since 1990, Jordan is the first in the United States.

As the biggest beneficiary, Bulls not only won six championships, but also became the greatest team in the 1990s. The team's box office was the fourth lowest in the league before Jordan joined, and then became one of the best teams in the league. All the tickets for 6 10' s continuous return home are sold out, which can be described as a real hard-to-find ticket. There is even a joke that reselling home tickets for the Bulls is safer and more profitable than drug trafficking. Except for Chicago, many people traveled across the ocean just to watch a Jordan game at the home of the Bulls, which greatly stimulated the development of local tourism in Chicago. Even so far, the statue of Jordan in the Chicago Bulls United Center arena is still a must-see for most fans going to Chicago. Even in the hearts of many fans, Chicago is the holy land of basketball, and its popularity and attention once overshadowed the two.

As a player, Jordan made the owner of the Bulls rich and famous, earning a lot of money. Even after retiring, even after 22 years, Jordan's influence on the bulls still exists. During these 20 years, no matter whether the Bulls are sinking or re-rising, they will never lack attention, not to mention fans and endorsement contracts. Bulls have become one of the few teams in the league, and even if the record is worse, it will not affect the money at all, because as long as Jordan's popularity.