A "Dirty Demon King E" started an AI storm?

In this era of Internet-style "fast culture", "routes win people's hearts, but true feelings cannot be retained." Sincerity is such a rare thing, and recently there was a "Dirty Demon King E" who used Sincerity touched millions of people. The #So you are such a little E# topic initiated by Huawei EMUI triggered people from all walks of life to repost and comment. Little E’s various answers touched the hearts of millions of people.

From an industry perspective, Huawei’s EMUI smart voice assistant AI XiaoE Smart has set off an AI storm. XiaoE will answer intelligently based on your sentences and help you operate your phone.

Compared with other voice assistants in the industry, Mouna is more like a smart assistant, but less humane; Moubing is like the girl next door, a good partner for chatting and joking, but it is slightly different from the usage scenarios of mobile phone users. Far away; as for a certain international "ri", it lacks a touch of local flavor. In comparison, Huawei's EMUI 8.0 Xiao E, which grew up in the same soil as the Chinese people, is like a considerate little cotton jacket. It can solve localization problems and solve the daily emotions of the Chinese people. Normally, it can help you check the weather, create a schedule, adjust the screen brightness, turn on Bluetooth and other operations. When you are unhappy, you can chat with Xiao E. There are all kinds of jokes and encyclopedias, and you can find both serious and informal answers at your fingertips, which will put you in a good mood. The child will get better.

Huawei Xiao E can also turn off the screen and wake it up, which is very useful for friends who often cannot find their mobile phones at home. Just shout "Little E, where are you" and the phone will vibrate and ring. Telling you its location is very thoughtful and user-friendly.

This can be seen from the #You Are Such a Little E# event recently held by Huawei’s EMUI official Weibo. The official Weibo starts from the daily warmth, awakening the memories of users when using their mobile phones, either heartwarming or cute. As soon as the topic on the official Weibo is published, it immediately arouses the users to tweet, and everyone shares their daily conversations with Xiao E. interesting moments.

The official EMUI account of this event can be said to be very close to the people. Through the point-to-point method, word-of-mouth publicity through users' re-reviews, and secondary dissemination through UGC output, the effect is obvious, even if there are no celebrities. You can also create a good topic without gossip. This wave of publicity on Huawei's EMUI official Weibo has undoubtedly slowly penetrated into people's social media, guiding the audience to have an in-depth understanding of the brand and product effects.

This official microblog activity has received 3,223 forwards on Weibo, 1,006 comments and 631 likes.