What are the development and existing problems of animation in China?

Since the 2th century, China's animation has shown a blowout trend, and a large number of excellent works, such as The Bright Moon in Qin Dynasty and The Fox Demon Little Matchmaker, have been widely praised. In addition, the high box office of big movies such as The Return of the Great Sage to the Journey to the West and Ne Zha have made people think that China's animation has completely risen. So how did China's animation develop step by step? What problems are China animation currently facing? Brilliant and tortuous course of development

Mickey Mouse, as we all know, was created in 1928. However, what we don't know is that our domestic "Make a scene Studio" was born in 1926. This animation was produced by the Wan brothers (Wan Guchan, Wan Laiming, Wan Chaochen and Wan Di atlas), the pioneers of China fine arts films, which also marked the birth of China's animation industry. Due to the technical limitations at that time, this animation was only ten minutes, and there was no sound, but it still did not affect people's love for it at that time. After the film was a great success, the Wan brothers created "Send a Letter Back" and "Paper Man Making Trouble", which are called "the first three animations in the history of China".

In p>1935, through the efforts of Wan Brothers, China's first animated film "Camel Dancing" was finally created. Unfortunately, although this animation cost Wan Brothers a lot of painstaking efforts and was of great historical value, it did not cause a sensation under the circumstances at that time due to lack of resources.

in p>194, due to the passive anti-Japanese policy pursued by the national government at that time, it was forbidden to spread all anti-Japanese themes, including animation. The animation of Wan Brothers was forced to stop. In the same year, Disney's animation Snow White was released in Shanghai, which brought great social repercussions, which touched the Wan brothers greatly, so they decided to create a high-quality animation belonging to China people, and Princess Iron Fan was born under this background. This 8-minute animation, once broadcast, caused a sensation all over the world, and animation lovers all over the world praised the superb level of China's animation. How influential is this animation? For example, Osamu Tezuka, the creator of Astro Boy, resolutely gave up his medical career and turned to the animation industry because he saw the Princess of the Iron Fan.

in 196s, China animation entered a period of vigorous development. Shanghai Animation Film Studio, under the leadership of Wan Brothers, has produced a series of cartoons with China characteristics. In 1958, China's first paper-cut painting style "Piggy Eating Watermelon" was released, and in 196, the first ink-wash animation "Little Tadpole Looking for Mom" was released. Among them, we have to mention the color animated feature film "Make a scene in Heaven" released in 1964. This animation was the top level in the world at that time, and it won many awards in the world. China's animation is unique in the world stage, combining the styles of paper-cutting and ink painting with China characteristics.

from 197s to 199s, with the popularity of television, the development of China animation was further promoted. Excellent works such as Hulu Brothers, Sheriff Black Cat and Shuke and Beita are constantly presented, but at the same time, foreign animation has begun to enter the China market. External competition and China's lack of attention to animation copyright have slowly led to the decline of China animation. In 1999, Shanghai Animation Film Studio released the last animated film "Lotus Lantern", and the animation in China went into silence.

as the saying goes, poverty leads to change. Since the 2th century, China animation has been exploring and advancing, and China animation has begun to develop into commercialization. Around 25, China's animation reached a peak of development, and it began to turn from a single story to a series of works. Among them, the series Biography of Rainbow Cat and Lan Tu's Seven Chivalrous Men pushed China's animation to a new climax, as well as Chinese Boy, Chef Fu Gui and Blue Cat's Naughty Three Thousand Questions, which are all classic works of China's animation. Especially in 26, the Chinese government banned the broadcasting of foreign cartoons in prime time and supported the development of the country. Animation is growing by spurt.

The existing problems of domestic animation

When it comes to the decline of Guoman in the 199s, there is no doubt that the influx of foreign animation and domestic copyright disputes are the main problems. It is a fact that Guoman has fine products at this stage, and the current situation of Guoman is that hope and crisis coexist. Some people say that the decline of Guoman is not accurate, and that the rise of Guoman is also exaggerated. So what problems does Guoman face now? What are the restrictions on the development of the country?

first, there is no perfect grading system. China animation is confined to cartoons instead of animation, and it is generally believed that the audience of animation is children. This greatly restricted the development of the country. For example, The Legend of the Rainbow Cat and Lan Tu's Seven Chivalrous Men was banned because a little girl imitated the scene in which Lan Tu cut her wrist and was complained. A pair of brothers in Lianyungang, imitating the scene in Pleasant Goat and Big Big Wolf, roasted each other. Some people say that parents have the responsibility, and animation should also bear certain responsibilities. Imagine, if there is a strict grading system and a reasonable distribution of animation playing time at all levels, can such incidents be avoided?

second, the development mode of deformity. Since 26, the State Administration of Radio, Film and Television has banned the broadcasting of foreign animation in prime time, and invested a lot of money to support the development of animation industry. However, some enterprises have not invested their money in the key links of animation development, prompting some animation creation enterprises to focus only on the quantity of animation and ignore the quality of their works. This leads to the works being smelly and long, getting worse and worse, and getting more and more boring.

third, the industrial development is immature. There is no shortage of talents in China animation, and there is no shortage of practitioners who really love animation. It is precisely because of the painstaking efforts of these animation practitioners that these excellent national romances have emerged. However, unlike the Japanese committee production system, the creators and leaders of national romances often have different purposes: the creators are concerned about the quality of animation and the development of national romances, while the leaders are only concerned about profit. As a result, a large number of mediocre works are constantly produced, and domestic animation lovers are gradually disappointed with Guo Man. There is also that animation is not just an animation work, but the DVD, music, games and other aspects behind it are a whole. Animation is very important, and the surrounding animation can not be ignored.

Finally, the copyright issue is also a major constraint to the current development of Guoman. As evidenced by Wikipedia, jubilant piracy is rampant in the authorized market, and the profit of jubilant pirated operators is four times that of genuine operators. None of the pirates pay the copyright fee. Due to the lack of return on investment, the output of the original animation production company had to increase, so it fell into a vicious circle-longer and worse.