What are the latest APP promotion methods currently available? Can you introduce a few to use?

Successful Internet marketing does not lie in using many marketing methods, but in which one you are more familiar with and better at. Only by choosing the marketing method you are best at will you be able to achieve the best marketing results. Each marketing method has its own success stories. If you want to be successful, you must conduct in-depth research on the following marketing methods and be good at using them.

There are many ways to do Internet marketing. From a promotion perspective, the following methods are generally used:

Search bidding

This is currently widely used The promotion method is extremely popular among small and medium-sized enterprises. By bringing the meaning of words closer to the target customer group, search engine service providers often like to brag to advertisers that they are doing precision marketing, but in the end, you have to judge by yourself whether it is accurate or not.

It is worth mentioning that the initial promotion cost of the search bidding marketing method is not very high, most companies can afford it, and it has a certain degree of accuracy. This is also the reason why search engine service providers such as Google and Baidu can make a lot of money.

Website advertising

Banner and Flash advertising promotion on websites is a traditional online promotion method. This type of advertising targets a wider range of people and is not able to lock in potential target customer groups like search bidding. Currently, website advertising is one of the main ways to make money for domestic portals such as Sina, Sohu, and NetEase.

This type of advertising is often out of reach of ordinary small and medium-sized enterprises because of its high price. At the same time, the effect is difficult to evaluate because of the economic benefits it brings to small and medium-sized enterprises. Therefore, larger portals generally do not go to small and medium-sized enterprises to buy advertising accounts.

Soft article promotion

A high-quality soft article can not only get a lot of traffic to your website, but also establish your company's image in the minds of customers or competitors. But the premise is that soft articles must have "lethal power" in order to continue to attract others to read. Because of its "high quality", it is often reprinted by editors of other websites, which has a better effect.

For most companies, the first question they face is how to write soft articles, and whether there are writers who know the industry or market well enough to write decent soft articles.

It is worth reminding that if soft articles are not well written, they will be laughed at by readers. Therefore, before publishing soft articles, you should carefully revise them to ensure that they can achieve better results.

Website SEO

Website SEO is essential because most of the current website traffic mainly comes from search engines. Without SEO, it is obviously difficult to obtain free traffic from the search engine. One thing worth reminding is not to regard SEO as the main task of website operation, otherwise you will fall into the SEO trap and be unable to extricate yourself.

The author once learned about an Internet company that often held meetings to discuss how to do SEO. As a result, the development of its products and market business was affected, and SEO failed to be significantly improved. Therefore, I would like to remind those Internet companies that have just entered the industry not to do SEO all day long. Don’t forget what is the important thing? It is the product, the market, and performance.

Online video advertising

In the past, everyone conveyed information through text, pictures, etc., but online video communication is more direct, more vivid, and easier for everyone to accept. At present, the rapid rise of video websites makes the marketing method of video advertising more imaginative in the future.

I personally think that video advertising will develop better and better in the future. Currently, the relatively well-known video websites on the Internet include Tudou.com, Wule.com, Ku6.com, etc. Because the target groups of each video website are different, when choosing to promote video website advertising, you must promote it according to your actual situation.

Event Marketing

Cases of event marketing some time ago: the Olympic torch relay activities carried out online by Coke and QQ, the "Block Wong Lo Kat" marketing campaign launched after Wong Lao Kat donated 100 million, etc. All are very successful event marketing cases.

In business marketing, focus on creativity. If you have good ideas, you will not be afraid of ineffectiveness. If there are strong resources as back-end support, the marketing effect may be even better.

Blog Promotion

Nowadays, it is nothing new for companies to launch blogs to promote company culture, concepts and products. Blogs, a new way of promotion, have been recognized and used by many companies. Some corporate blog sites have started blogging specifically for companies, such as China Corporate Blog Network.

Opening a blog for online publicity is relatively small-scale publicity. The actual effect, apart from the traffic number, is difficult to evaluate. However, after all, corporate blogs can be regarded as a publicity method, and the effects are more or less effective.

Forum promotion

There are so many online communities or forums mainly based on BBS in China. You can imagine how difficult it is to achieve good marketing results in a community like BBS. However, if these large and small communities or forums are unified and integrated before conducting marketing activities, the effect may be very different.

Some people often like to post in some popular forums for promotion, but such advertising posts are usually deleted by community administrators soon, and the effect is not necessarily good.

B2B platform

B2B platform is currently a popular publicity and promotion platform for small and medium-sized enterprises. Small and medium-sized enterprises often face problems such as insufficient funds. They hope that any promotion expenses they pay can be used to obtain orders, otherwise they will easily be regarded as ineffective.

B2B platforms currently include online marketing platforms such as Global Sources, Alibaba, mic, and HC.com.

Software promotion

Software promotion is also a relatively common promotion method on the Internet. There are many successful cases. Typical cases include Window bundled with IE, QQ software bundled with music software, etc. The first prerequisite for software promotion is that the software being leveraged must be of value to users and users must be willing to accept it.

As a reminder, when applying this promotion method, you must pay attention to your own image and don't be too rogue. Otherwise, not only will you not get good promotion results, but you may also attract a lot of criticism. If you don't do it right, you may be sued by the Anti-Rogue Software Association, which will cost you your wife and your army.

E-mail marketing

One of the ancient marketing methods, used by almost all Internet companies. Internet companies believe that obtaining users' emails is like obtaining a "channel" through which they can promote to users. The most powerful ones who use email marketing are some famous domestic Internet giants. They send you emails every day, which annoys you.

If this is the case for large companies, it will certainly not be a problem for small companies. Once you have your email address, just send it out. As for the effect, we’ll talk about it later. Anyway, it feels like a waste if you don’t send emails. If you send them, you may gain first-line business opportunities.

E-mail marketing method is worth noting that the interface and content sent to users must be extremely creative and easily attract further interest from email users, in order to achieve better results.

Word-of-mouth publicity

Good wine is not afraid of deep alleys. Indeed, good products, products that are useful and valuable to customers will naturally be spread by word of mouth from users. Rather than saying it is a marketing method, it is better to say it is an "effect testimony".

To achieve this effect, the product needs to be developed to be very valuable to users, and after users use it once, they can never do without it. Then they can introduce their friends to use it too. Unknowingly, the product was promoted.

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