How to make the tortoise win the tortoise-rabbit race (the way of thinking determines the way out, and the way out determines the result) is applicable to professional managers.

"Selling combs to monks" is a classic story in the sales field. Selling means selling products, so "selling combs to monks" has become a classic story that many sales gods often use when giving training or lectures to others. As long as you tell this story, it will attract everyone to applaud and admire.

Ma Yun has also heard this story, which was once told by a lecturer of Alibaba when he was training other employees. Not surprisingly, when the lecturer told this story, everyone was very excited and applauded constantly, which caused quite a stir.

But Ma Yun kept a calm face after listening, and people around him saw that his expression was wrong, and he didn't dare to ask more questions. After half a ring, Ma Yun said, This liar, fire him for me! People around me don't understand: Why?

Ma Yun said a meaningful sentence: Do monks need combs? You tried every means to sell the comb to the monk. Isn't that a bluff? This is a lie! We can succeed in sales only by cheating, so can our products be long-term? Sales is not only selling products, but more importantly, selling good products, instead of stuffing bad products to others through flickering tactics. Such sales are digging holes for themselves! Never encourage this trend!

Ma Yun is really brave to break away from convention and dare to challenge classic sales stories. In fact, this passage of Ma Yun is really good. If sales can be successful only by fooling, then if the value of the product itself is ignored, no one will think about making the product well, and everyone will learn to fool. The product is excellent, and it is king to recommend the product to the users who need it. Otherwise, it will not last long.

So, look at this problem.

1 There are many examples in history, and the weak wins the strong. The outcome seems obvious, but if the world were so simple, the strong would win and be outnumbered, many people would not believe in "impermanence".

things change, and who will be the final winner, even if the two sides are far apart, is unpredictable.

2 If the rabbit doesn't sleep, the tortoise won't win the race. This is determined by biological characteristics, and of course rabbits have the upper hand. Do we humans race with ants, and will we lose? From Q users: Little Beijing: Lack of attention recently?

Many so-called "smart" managers often indulge in their own traps and are complacent. I am very puzzled:

1. Turtles and rabbits live in different ecological and natural environments. You go your way, I go my single-plank bridge, and the well water always stays out of the river. Why do you have to race to tell who is faster and who is slower? It's simply full!

second, it is not only absurd, but also extremely absurd to interpret an original simple fable into n realistic scenarios of enterprise management activities.

For example, let Liu Xiang give up his 11m hurdles and take part in the World Weightlifting Championships. Don't you think it's funny

It is news that Liu Xiang lost to Shi Dongpeng in the 11m hurdles. In the weightlifting field, Liu Xiang's loss to Shi Zhiyong is an entertainment program.

Third, comparing the story of "the race between the tortoise and the hare" to the management practice is a boring story in which a mentally retarded manager blinds the boss and the manager, and that's all.

Fourth, in real life, for example, in the fable "Tortoise and Rabbit Race", the rabbit lost to the tortoise or the tortoise won. At best, it is a unique case, and there is no need for extension and deduction. It is a big joke to compare the "sand table deduction" of management activities to "Tortoise and Rabbit Race"!

fifth, in the true sense, the rabbit lost not to the tortoise, but to itself.

In real life, the "losing" and "winning" in shopping malls, on the surface, are lost to opponents, rather than to themselves; On the surface, it is better to say that you have defeated your opponent than yourself.

As the saying goes, "Qian Fan passes by the side of the sinking boat, and Wan Muchun is ahead of the sick tree". From Q User: Mr. Kong