How to create interactive topics on Weibo and achieve good results?

This issue requires an in-depth explanation and it is difficult to explain clearly in just a few words. I will probably give you a few of my opinions, for reference only:) There are several things Weibo needs to do well: 1. Seize hot spots; 2. Create hot spots. ; 3. Strong publicity; 4. Based on value, let’s elaborate on: 1. Seize the hot spots: refers to the hot spots that users are currently paying attention to, which can be some things that have already happened. These things are very new and users are paying attention to them. This is more important. What is important is timeliness, or it can be a series of theme content that a type of users continue to pay attention to; 2. Create hot spots: This requires more operational skills. On the one hand, we need to find some special selling points to operate, and at the same time, we use a variety of methods, such as Advertising, hype, and functional operations combined with Weibo are used to promote prepared hot spots, and spread public opinion in major forums, external groups, etc. The main purpose is to extract selling points that the public may pay close attention to, and then use The operation method lets everyone know about it, participate in it, and interact; 3. Strong publicity: This compares with the operation. On the one hand, it is the existing advertising resources, which can be used to replace and promote various advertising recommendation positions, and in various channels Increase brand exposure or promote a certain function. Of course, this can be done in many ways. The key word is to spend money; 4. Based on value: the content provided can give people value and feelings. For example, the content provided by your Weibo is a certain Professional knowledge in various fields, such as health care, funny jokes and other functional Weibo, or it can be broad, you can have expertise in finance or other aspects, you can provide people with some kind of feelings, and people will be touched after reading your Weibo. Of course, this is based on personal Weibo operations or corporate Weibo operations. If it is a Weibo operation like Tencent or Sina, it may be more about cultivating user habits and word-of-mouth marketing. Word-of-mouth marketing is mainly to improve user experience, improve functions, and improve products. , as well as brand value, cultivating user habits is to allow users to think of using Weibo at any time. For example, the concept of sharing life advocated by Weibo is to allow everyone to have something to say here, what they want to say and want to show about life, and then be able to Well, there may be many ways to cultivate these habits, such as scene guidance and so on. These are my thoughts for now, just my humble opinion, for reference only:)