Why did Alibaba have more black material after Ma Yun retired?

With his retirement, things that need to be finalized naturally appear. Many people see that Ma Yun's so-called doctrine and creativity are actually business. He is a very successful businessman, but that's all.

Whether it is Taobao, Alibaba, Alipay, or various cross-disciplinary investments, Ali is trying to seize the market rather than create value, just like the enclosure movement in the rise of capitalism. The so-called difficult business in the world is just a joke. Ali made little contribution to social progress, and even destroyed the ecological environment of all walks of life to a certain extent, so did Tencent.

Ali's corporate values do not conform to contemporary social values. Such enterprises do not conform to our social values. Maybe that old horse retired. It's not that he returned a lot of black materials, but because he is such a person that he can't stay in his original position. People like him should not be deified.

Some people think that socialism has no place for capitalists. I think this idea is a bit narrow. For thousands of years, China never judged heroes by their wealth. We worship talented people, learned people, responsible people, people with backbone, people with morality, loyal people and so on, but we have never worshipped rich people.

You can search and look at some online complaint websites, and buyers' complaints about Tmall will immediately open a new world for you. Even if you are a die-hard Ali fan, you find it difficult to love as before.

For example, there is interest transfer between Tmall Xiaoer and the merchants, thus favoring the merchants when the buyers defend their rights. For example, I saw such a case on a complaint website during my investigation. Tmall Xiaoer asked the buyer to upload an ID card. After uploading, the buyer lost the case on the pretext that the uploaded photos were unclear. The buyer has no recourse afterwards.

That's weird. You don't think the uploaded photos can be seen clearly, so you can ask others to upload them again! Obviously, try to find any excuse to lose your case. Therefore, relying on its better service to protect buyers and more convenient express delivery, JD.COM has gradually won the war with Tmall, which is just a microcosm.

Ali's scandal has two sides: on the one hand, his image collapses, on the other hand, he likes Ali's gradual decline. In my opinion, Ma Yun handed over the management right to what he called "young people" prematurely (it had been like this for some time before he retired), but it turns out that too young management is not conducive to managing a mature big company.

We can make an analogy. If you like someone, this person is generally decent. When you hear this person's black material, you will automatically defend or refute it and will not spread it everywhere. And when you hate a person, when you hear that person's black material, even if sometimes you think that black material is not worth refuting, you are likely to embellish it.

So Ali's black material has become more and more. On the one hand, Ali itself has collapsed. On the other hand, fewer and fewer people like Ali! The second reason, which is also the first reason, has a large part of causality. Ali's bankruptcy, especially Tmall's business, has hurt many consumers like shopkeepers, causing more and more people to hate Wu and Wu, which has implicated Ali himself. So once Ali has something black or even black, there are fewer and fewer people who defend or even refute it.

Ma Yun's 996 image is still the second. You can refer to Liu: I think Liu's personal image is not as good as that of Ma Yun (after all, most people always call him Ma Dad), but because of JD. JD.COM's service and express delivery are far better than Tmall's, and the benefiting consumers are less active when they see JD.COM. COM black material.

In short, there are many reasons for Ali's black material. But I think the biggest thing is the gradual collapse of Ali's management. It can't be said how well Ma Yun managed at that time, but in that era, Ali was more concerned with maintenance and goodwill when dealing with consumers, and his business handling was more efficient.