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Jeff Ruskin's main achievements
In the book TheMacBathroomReader, which describes Apple's "weird" history, there is a chapter devoted to explaining these signatures. Jeff Ruskin's Notes in the Book: The Father of Macintosh Project 1979.
Before joining Apple, Jeff Ruskin, like all computer graduates, set up a small company to help others write software. The company is not famous, so there is no business. Jeff, the boss, is the only partner who is hungry and dizzy. He has to take a second "odd job"-writing computer reports for the local newspaper to support himself.
1976, he was sent to a garage by a newspaper editor to interview stephen wozniak and Steve Jobs, two founders of Apple. The three people hit it off and chatted, and the interview became a "job fair". They invited Jeff Ruskin to be the general manager of the R&D department at Apple.
1978, Jeff Ruskin got Apple's "3 1" employee card and a five-person R&D team dedicated to personal PC.
At the first R&D meeting, he joked with the team members: "Since I want to name this project, I hope to use my favorite fruit name in Manhattan as a child-Macintosh Apple."
This joke really became the name of the first generation of Apple computers. In order to avoid trademark wars, the company deliberately misspelled McIntosh as Macintosh.
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