OMG, I'm thinking again.

Do you know what "daydreaming" means? Many of my ideas belong to fantasy. But that's what I think I really should do, but if I want to do it, I have to do it-not be myself. But if this holds, I won't have to do what I should do.

Oh, I see. People who are reading this article are still at a loss. In fact, I'm at a loss, but actually-the feeling of being covered in water can be good, such as in the sunshine at noon in summer. I used to swim in an outdoor-outdoor-swimming pool at noon in Jinan in summer and made an appointment with a girl. It feels good. I don't know if it's because of the sunshine, the fog or the company of girls-maybe the three together-it feels good. Of course, that's not to mention that we all got sunburned that day, and the time and time were miscalculated so that we didn't have dinner until three o'clock in the afternoon-it was a good ... um ... date?

Well, if the first paragraph is confused, then the second paragraph is completely beside the point. This paper is going to discuss an unrealistic idea-"Simple Poetry Workshop" plan.

This is an unexpected idea when I really can't attack a math problem I studied by myself at night in senior three. I once saw Wu Qin's "There are Poems" shop on Taobao (now it's gone), and the handwritten "Wulitou" poems can be sold for 51, and the words are just so-so ... Well, I admit that I was browsing with a joking attitude, but I was surprised to find that this * * was actually bought!

This incident caused me to think a little. I began to think about the issue of cultural value entering the market channel. As far as the general business philosophy is concerned, if there is a clear purpose, the simpler the structure of fixed costs, the better. If poetry culture can enter the economic market by copying a piece of paper without going through complicated "procedures" such as publishing houses or bookstores, how can we expand the market prospect of this model? In fact, the online shop in Qing Wu can be regarded as an experiment of direct commercialization of poetry culture, and it is a success-after all, it has created certain economic benefits! But the prospect of this market is obvious ... well, no.

But what if we change the environment, for example, not in the air of absolute commercialization, but in a book with a more cultural atmosphere? I did this experiment myself-I copied ten of my own poems in the same way as Qing Wu, and sold them as creative products in Henglong Store of Jinan Pinju Bookstore at the same price. As a result, none of them were sold I declare that this is not the product itself (I am still optimistic about the audience of my poems, at least better than nonsense, and my enthusiasm for lofter proves this), but also the mode.

The above two examples are still very real, because they are both very real things and they all happen objectively. What I want to say next is entirely my own idea-how to commercialize my poems in a non-network and non-collection way? This is back to the poor self-study in senior three. My idea at that evening study was to introduce the brand. The idea of "simple poetry workshop" came into being.

Created the first series of products around this brand. In addition to going out to copy poems, I also created a certain amount of poetic hand-painting, and added some practical elements-such as bookmarks, postcards, message cards and so on. I asked for some opinions on my work and made improvements, and then I began to think about the brand. I have had some exchanges with some bosses, entrepreneurs and intellectuals, and learned from the brand cases of book bars, cultural institutions, museums and even technology companies, and found that my current ability is not enough to build a brand. Because the brand is not word of mouth, but word of mouth, and word of mouth comes from excellent products, service quality and publicity. In short, I have the core of poetry, but to be a brand, I need a complete ecological chain. Even in the initial stage, I need a lot of investment, and I don't have the corresponding resources.

But I soon realized that it was not just a matter of resources. From the market point of view, poetry is a minority culture after all, and the products with poetry products as the core are doomed to lack of market, and it is estimated that it is impossible to even return to the original. The poetic styles of Xi Murong, Gucheng and Beidao failed to explore the road of "popular poetry", that is to say, at present, there is no way for poetry culture to enter the circle of mass culture, and naturally there is no way for poetry products to enter the mass market.

Therefore, if there is no actual breakthrough in "popular poetry"-I think it is like finding a cursed word in the field of poetry-(it is still a question whether poetry can be regarded as poetry after it is popular, anyway, I don't think it is from Wang Guozhen), and if we want to establish a corresponding brand, our product form must be changed. Cultural consumption is nothing more than the following directions: activities, books and materials, stationery and cultural lace products (such as cultural T-shirts), diet and the corresponding environment. In other words, in view of the popular book-centered "book bar" in recent years, we need to establish-

"poetry"

Right?

Don't rush to answer, don't rush to look down, think for yourself first-this seems to be a perfect plan, with brand, product, market, profit point and feasibility-of course, products and services can be idealized. There seems to be nothing wrong.

But (I really like this word) ... Is this really what I want? I imagine myself walking into such a commercial "Poetry Bar", and there is a poetry product that caters to the public nearby-the icon of "Simple Poetry Workshop" is printed on the pen, and the big Wu Yang is printed on the shirt, and then the famous "You said you want me, don't love" is written on the back ... If my vanity doesn't stop me, I will vomit.

But ... I can't do business because of vanity! If it is really for vanity, it is better to take a Nobel Prize in Literature-or refuse a cow in Nobel Prize in Literature.

In fact, these are not the most essential problems. As a person who is going to study marketing in France, it is good to think about these, and it is estimated that the actual work in the future needs to think so. However, as a poet, I think this is really not what I should do. A poet should be full of poetry, whether he writes poetry well or not, and other realities have nothing to do with real poetry. Of course, I am willing to work hard to spread poetry culture, which is also very valuable, but I understand that all this has nothing to do with money, poetry, or even ourselves-we want to change the world, turn it into a beautiful paradise full of poetry and everything else, and become a world that can make more people feel happy and valuable-but all this has nothing to do with poetry, and the most fundamental thing is people. So, maybe I will really do such a thing in the future, but now I must learn to be myself, learn to love others, and write some poems by the way, or like a Hindu sentence quoted in Mother Teresa:

"If you have two loaves of bread, give one to the poor, sell the other, and then buy some hyacinthus orientalis to feed your soul."