Lin Yan: Is it too hard for Evergrande to build cars?

According to Xu Jiayin's 300 billion car crash, if the situation is true, he is determined to win. However, if the debt of Evergrande Real Estate is indeed as high as 800 billion, it is always right to ask Xu Jiayin to relax.

It is no exaggeration to describe the news that Evergrande built a car recently as "overwhelming".

The incident originated from a recent article entitled "The Absurd Story of Evergrande Building Cars", which can be said to tell many inside stories of Evergrande's new energy vehicles in great detail. Whether these inside stories are true or not, the article describes the details in great detail, which has aroused great concern and controversy.

The core content of the article is that Evergrande is an outsider, no one knows about the automobile industry, and then it wants to use real estate to engage in automobiles, which has caused many absurd things. Even suggested that Xu Jiayin build Evergrande Automobile Factory in Nansha, just to raise the prices of its surrounding buildings.

Evergrande is very concerned about this issue and is eager to show the outside world that "we are serious about building cars". As a result, news media, aggregation platforms, networks from the media and so on. Almost all available resources are at no cost, and huge sums of money are spent on publicity in a big way to set the record straight.

Strictly speaking, it is quite hard for Evergrande to build a car. In order to wash away their "grievances", it can be said that it is really impressive. At least, Lin Yan feels from their series of publicity that Evergrande seems to be quite serious and sincere in making cars this time.

In response to external doubts about the professionalism of its R&D team, Evergrande took pains to recommend engineers and experts from its research institutes one by one, in order to tell the outside world-who said our executives were amateurs? Who says we don't have R&D team and personnel to make cars?

According to Evergrande, Evergrande Automotive Global Research Institute currently has more than 3,200 employees worldwide and 1 1 professional research institutes, including Prospective Technology Research Institute, Vehicle Technology Research Institute, Software Technology Research Institute, Power Research Institute, Modeling Research Institute, First Vehicle Research Institute, Second Vehicle Research Institute, Third Vehicle Research Institute, Global Battery Research Institute, Japanese Research Institute and Swedish R&D Center.

According to the information provided by Evergrande, the presidents of Evergrande Global Research Institute and its 1 1 professional research institutes are mostly from traditional automobile manufacturers. Before joining Evergrande, they had worked in Dongfeng Motor, Ford, SAIC, Geely Automobile, BAIC Group, Guangzhou Automobile Group, General Motors and other enterprises, and had rich R&D experience in many technical fields, such as forward-looking technology, powertrain, software, electric drive and vehicle development.

Li Junxiu, president of Evergrande Global Battery Research Institute, was the president of SK Group Battery Research Institute in Korea, and now has a core research team of more than 800 people. Evergrande Global Battery Research Institute focuses on the forward-looking development and application of lithium-ion batteries, solid-state batteries, battery materials, BMS and next-generation battery technologies, and has 40 R&D and testing laboratories including material synthesis, electrolyte research and development, solid-state electrolyte synthesis, module and packaging research and development, and thermal management.

In addition to introducing its own R&D advantages and resources in a large space, Evergrande constantly responds to external misunderstandings with facts.

Prior to this, on August 3rd, Hengchi brand under Evergrande released six pure electric vehicles, namely Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6, covering all levels from A to D, as well as a full range of passenger car models such as cars, SUVs, MPVs and crossover vehicles.

According to media reports, Evergrande's two production bases in Shanghai and Guangzhou have started trial production. The first model of Hengchi brand, Hengchi 1, has achieved road running. According to the plan, the first model of Hengchi brand is scheduled for trial production in the first half of next year, and strive for mass production in the second half of next year.

According to relevant information, the benchmark product of Hengchi 1 is Tesla model? S. Evergrande is also trying to keep up with Tesla in market value. Tesla's current market value is about 18 times that of Evergrande.

On February 4th, 65438, Evergrande Automobile closed at HK$ 26.5 per share, with an increase of 18.3%. Today (65438+February 7th), the opening price of Evergrande Automobile was HK$ 25.4/share, with a current increase of 3.4%, reaching HK$ 27.4/share, with a total market value of about HK$ 242.9 billion (about RMB 204.886 billion).

The closing price of Tesla 65438+on February 4th was USD 599.04/share, with a total market value of USD 567.83 billion (about RMB 3712.529 billion).

On February 8th, 65438, at Evergrande Global Battery Research Institute, Xu Jiayin, Chairman of Evergrande's Board of Directors, once again mentioned the goal of new energy vehicles, which is "to produce and sell 6,543,800 vehicles by 2025 and 5 million vehicles by 2035".

After a complete set of combination boxing, Evergrande seems to have initially achieved the established communication purpose and goal. Apart from anything else, this powerful communication offensive made the outside world and Lin Yanling realize that Evergrande is a big company with deep pockets and strong strength, and personally felt the powerful atmosphere of Evergrande, which can not only build houses, but also build cars.

As Lin Yan said before, we expect Evergrande to become a new force in the field of new energy vehicles, and also expect Evergrande to contribute its wisdom to the healthy development of new energy vehicles in China.

Judging from the 300 billion car crash in Xu Jiayin, if the situation is true, he is determined to win. However, if the debt of Evergrande Real Estate is indeed as high as 800 billion, it is always right to ask Xu Jiayin to relax. Sometimes, pushing too hard may not bring positive results.

At present, we have no way to judge whether Evergrande can build a car and whether it is serious, and it may take a long time to prove it.

(Written at the end: All the data and information mentioned in this article come from open Internet channels. Quoting relevant media and self-media views in this article does not represent Lin Yan's position on automobiles. )

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.