How to exercise and improve eloquence?

First of all, I want to say that good eloquence does not mean smooth mouth, and good eloquence is by no means endless.

First, what is good eloquence?

Being able to express precise meaning in the simplest words and make communication smooth is a good eloquence;

Being able to explain the problems faced with a reasonable knowledge system and avoid misunderstandings is a good eloquence;

It is also a good eloquence to be able to ease embarrassment and enhance feelings through words. ...

Generally speaking, good eloquence = saying the right thing in the right place.

Second, how to improve eloquence?

1, learn to think from each other's perspective. Whether it is communication, debate or multi-party consultation between the two sides, to achieve the expected results, the first element is to learn to "think from each other's perspective."

For example, a taxi is parked in front of the garage and you want him to move it. The first reaction must be "excuse me, master" and "master, why are you stopping here?" How can others get there? ! "。 Of course, this is not a good eloquence. Not only can't let the other side accept your suggestion happily, but it is also easy to cause contradictions. Because you say so, the master will think, "There are two cars next to you. Why not let them move? " "You are in a hurry, it's none of my business!"

But if you say to the taxi driver, "Master, please get out of the way, only you are a professional here!" " "

What will happen to him? This must be a pleasant move. I have unlimited affection for you. You not only achieved your goal, but also made the atmosphere harmonious.

If it is a negotiation, it is even more so, and it will not be launched here.

2. Good eloquence must have rich accumulation. Reading more books, communicating more, and participating in activities such as negotiation or debate are all good ways to accumulate yourself. Here, I want to focus on sharing more books with you.

Reading must be extensive, not too purposeful, and don't confine yourself to so-called "professional books", such as how to speak, negotiate and the greatest salesman. It is not because they are bad, but because these books focus on "skills", that is, on speaking skills, which is of no help to the "content" of speaking.

The key to good eloquence is good content.

Take sales as an example. When visiting customers, it is unlikely to introduce products or projects as soon as they meet. When you enter the boss's office, the decoration style and ornaments inside are important information for you to know each other and an important breakthrough for you to start this round of conversation.

For example, an underwear manufacturer in Foshan has a classical interior decoration with Mao Zedong's "Spring in the Garden, Snow" and a bronze statue of Mao Zedong on his desk. More specifically, there are four monitors listed in his office, but his Lenovo laptop is the most commonly used one. It can be seen from these simple furnishings that this boss is a very "Maoist" businessman. He must have his own principles in doing things, and then he is interested in macro-speaking. Most importantly, he is a bureaucrat, and you need a moderate compliment.

I'm afraid these things will never find a way to speak.

To have these, you need a lot of reading and accumulation in the process of interacting with people.

3. Good eloquence needs to form its own independent knowledge system.

This may be a bit illusory, but it is indeed the core competitiveness of good eloquence. You need to form your own negotiation style, your own world outlook and values, and a whole set of your own knowledge system. In the process of facing different challenges and needs, you should change with constancy.

This is a bit like the "market model" in marketing, such as our common SWOT analysis. This model is actually very simple, that is, analyzing your own advantages and disadvantages. If you tell others, let's analyze the pros and cons to prove the scientific nature of our plan. This sentence is not scientific at all, because it is not "high-end" and "professional". And you said that if we use SWOT to analyze competing products and our own advantages and disadvantages, and make marketing strategies on this basis, others will naturally feel much better.

Having a model is not to apply it, but to understand and form your own model. For example, the SWOT analysis mentioned above, you can say that our competing products are not well analyzed in four aspects: strengths, weaknesses, opportunities and challenges. In order to make a more scientific marketing plan, we also introduce M, which is a supplementary analysis of the other party's management and marketing capabilities. In this way, what will the other party think of you, and the possibility of your plan passing will be greatly improved!

With your own complete knowledge system, you can justify yourself.