What does the unpacking video mean?

Unpacking video refers to the process of unpacking the online shopping items after receiving the express delivery, which is called unpacking video.

Out-of-box video is different from the previous direct display. The products in the box will bring mystery to the audience and satisfy the curiosity of contemporary young people. The process of taking out the product layer by layer gives users a sense of excitement and ritual when taking out new things, and gives young people an alternative way of decompression. The immersive out-of-box video can make users immersive, increase users' sense of participation, and thus generate purchase desire.

When people decide to buy a product, their first thought is to experience it. Compared with the traditional grass planting introduction and product details page, watching the unpacking video is more participatory. It explores and fully experiences unpacking from the consumer's point of view, and consumers substitute themselves into the unpacking process, bringing themselves a sense of consumption pleasure. So when many bloggers open the box, many viewers will be more excited than the bloggers. The moment the product was unpacked, the grass had been planted and I wanted to place an order immediately.

Features of unpacking video:

At present, the endless stream of immersive unpacking videos is different from the "real immersion" that lasted for dozens of minutes or even hours. It caters to the needs of contemporary young people's fragmented reading. Just a few minutes of video can make us stop to watch and forward at any time, and in a short time, we can have a strong connection with the creators, thus forming a viral spread. Satisfying young people's curiosity and strong demand for participation is the underlying logic of the outbreak of out-of-box video.