What are the characteristics of broadcast communication?

Characteristics of broadcast communication:

(1) has a wide broadcasting range, fast transmission speed and strong penetration. This feature is the advantage of broadcasting, whether it is broadcast internally or externally. But in the external communication, this advantage of broadcasting is more prominent.

(2) Radio is more penetrating than newspapers and television. Therefore, the range it can reach and the speed of spreading information far exceed that of newspapers and television. This has long been proved by the practice of international communication.

(3) Broadcasting is spread by sound. The charm of sound lies in that it not only spreads information, but also integrates information into the knowledge of the communicator, thus helping people to understand and accept information and guide it.

Extended data:

On Christmas Eve, 1906, Fessenden and Alexander of the United States set up a radio station near new york, which was broadcast for the first time in history. The content of the broadcast is two jokes, a song and a violin solo. The radio program was clearly heard by people who were scattered around with receivers at that time.

1908, the American Frest made another broadcast on the Eiffel Tower in Paris, which was heard by all military radio stations in that area and an engineer in Marseille.

19 16, Frest broadcasted news about the presidential election on an experimental radio station of the Bronx Information Bureau, but only a few people were able to listen to these early broadcasts at that time.

References:

Baidu encyclopedia-broadcast