What do you think of Song Qian’s termination of cooperation with HM?

HM’s use of Xinjiang cotton is an insult to us, and it deserves to be boycotted. Judging from the current situation, it is certain that HM will lose the Chinese market. The former spokespersons of this brand, Huang Xuan and Song Qian, immediately announced the termination of cooperation with this terrible brand. Such actions are worthy of praise.

It was not long ago that Huang Xuan became the spokesperson for men's clothing in H&M Greater China, but H&M's frivolous behavior actually started last year. At that time, H&M was cooperating with the BCI (Better Cotton Initiative) to target Xinjiang cotton, while also increasing its publicity in the Chinese market. Song Qian became the brand's autumn women's wear spokesperson in Greater China in September 2020.

On the other hand, this is something that the entertainment industry should think deeply about. Perhaps they should know more about it when choosing an endorsement. It would be better if we could find something wrong from the beginning and cut off from these two-faced brands in time.

According to reports on the Internet, HM is not the only brand boycotting Xinjiang cotton. For example, China Changan Network Weibo revealed that BCI organization members also include major brands such as Nike, Adidas, Uniqlo, and Wal-Mart. These brands also have many celebrities from the Chinese entertainment industry as endorsements. If a second H&M appears, will these celebrities be able to do the cutting immediately?

As an artist, you should have this kind of sensitivity, because the audience is the artist's bread and butter, and they must stand with the public in the face of major issues of right and wrong. I also hope other celebrities can learn from them and make the right decision the first time.

However, since Song Qian chose to cut off her body at the first time and was praised by netizens, they should maintain this attitude to the end. If nothing else, let’s talk about Yang Mi and Liu Wen! At the beginning, the Coach brand also touched our bottom line, and the two of them chose to terminate the cooperation as soon as possible. At that time, Yang Mi and Liu Wen were also praised as heroes.

But what about after the storm? Some celebrities took the opportunity to pick up the slack, as if the original turmoil didn't exist. As for who it is, there is no need to say more, Yang Zi, Ren Jialun and the like.

The so-called boycott eventually became a joke.

The situation today is different from that then, and this time it is even more serious. Therefore, I hope Song Qian can persevere to the end, and at the same time, I don’t want anyone to pick up the slack and stand up for HM. You know, the Internet has memory. If you forget the past, you will change from a hero to a clown.