What is the main purpose of China Mobile's color printing business?

Similar to the personality signature on Fetion and QQ, mobile phone color printing can also be understood as call signature, so that users can see each other's color printing information on their mobile phones during the call; A channel that truly belongs to mobile phone users to publish personalized information.

Color printing service is an information service product with additional graphic content transmission during the call. Before, during and after the voice call is connected, the system automatically pushes the color printing content preset by the customer to the screen of the other party's mobile phone, so that the other party's customer can see the relevant content, thus achieving the purpose of showing personality, sharing feelings and transmitting business information. And the information displayed in the color printing service can be edited by customers themselves or provided by content providers.

Extended data:

The basic functions of color printing business:

1, single universal color printing: only 1 color printing content is preset.

2. General color printing of brocade box: preset 10 color printing content, and the system can push it at any time.

3. Specific color printing: push the specified color printing information to the specified number at the specified time.

4. Blacklist: specifies that color printing is not pushed in the list.

5. White list: Only push color printing to the specified list.

6. Stop/start color printing: Stop or resume push color printing according to customer requirements.

7. Calling/called color printing: When the user calls or is called by others, he will push the color printing to others.