What happened to Liu?

The layman looks at the excitement, and the expert looks at the doorway.

Qiangge and his wife set up a "private equity fund" for hot search.

In fact, the heat itself is not in this matter at all.

As a result, Liu, who originally wanted to disappear from the Internet, was brought back to public view.

( 1)

According to the survey of Tianyan,1October 29th, 165438+ Tian Bo Property in Sanya, Hainan was established as a private fund management company. ZhangZetian holds 49% of the shares and Liu He holds 30%.

There is not much malice in treating Liu's topic online, but a few words at most.

In fact, setting up a "private equity investment fund" is not too difficult for a slightly wealthy individual or company.

Not to mention the well-funded bosses like JD.COM and Xiaomi, Zhang Fei eats bean sprouts-a piece of cake.

Many people are confused about private equity funds.

Simply compare public offering and private offering.

Public Offering of Fund: Publicly traded, any financial fund that can be bought in an APP is a public offering, with the amount ranging from several yuan to tens of thousands of yuan. Low risk and low return.

Private equity funds: not publicly traded, not available on the app. Generally, the initial purchase amount is 6,543,800+0,000, and the individual investor must obtain more than 3 million financial assets certificates, or the average annual income in the past three years is not less than 500,000, and finally pass the risk assessment. High risk and high return.

Is that clear? !

In other words, if anyone tells you that you only need tens of thousands of dollars to buy a private equity fund, he/she must be bluffing.

But if you think this kind of private investment fund is easy to do, it's all wet.

First of all, its legal person and supervisor must be employees with many years of experience. Before registering, they must go to the Beijing Fund Industry Association for an "interview", similar to an exam.

In addition, private equity investment funds must also apply for approval before they can find buyers to subscribe.

This kind of private equity fund company is difficult to register, difficult to raise and strictly controlled, and the professional "old mage" team really can't do it.

Therefore, the "Hainan Sanya Private Equity Fund Company" established by Liu could not find any identity information of the legal person on the whole network. Probably because he is a professional, at most he is famous in the industry circle.

Some people wonder why it is Hainan and why it is not in Beishangguang. !

Here, I would like to say that in April this year, Hainan Province promulgated the Interim Measures for the Pilot Work of Qualified Domestic Limited Partners (QDLP) (hereinafter referred to as QDLP Interim Measures).

This limited partnership is also a private equity fund.

Hainan issued this document, which is summarized as "low threshold", "wide investment" and "flexible management", which is more relaxed than the settlement requirements of Beishangguang.

Interested readers, Hainan's policies can be studied separately.

(2)

On the other hand, because this kind of private equity company is difficult and risky to operate,

Why set up a private equity fund?

This will be analyzed from the commercial map of JD.COM.

JD。 The two core businesses of COM are JD.COM Group (HK096 18) and Jingdong Logistics (HK026 18).

Jingdong Logistics has been losing money for more than ten years, with 200,000 self-operated distribution employees, but its current net profit is still negative. In other words, Jingdong Logistics has been losing money and has not yet generated profits.

The treatment of delivery staff is OK. There is a joke that "delivery staff in JD.COM are more likely to find a girlfriend than those with three links". Compared with peers, not bad.

On the other hand, Ali's rookie logistics, called "rookie", is not a dish at all.

Except JD.COM and SF Express, no matter who wants to do express delivery now, they can't do without the rookie's online and offline distribution network. The relationship between express delivery company and rookie logistics is similar to that between "tenant" and "charterer".

The key rookie logistics does not employ delivery staff, and the delivery staff are all "three links and one arrival".

It is equal to saying that rookie logistics is lying down to make money!

Having said that, I can't help but think of Lao Ma's "996" and at the same time advise others to do the business of lying down and harvesting.

Look at JD.COM Group again. In the second quarter of this year, JD.COM Group (Mall) earned 253.8 billion yuan, an increase of 26.2%, ranking first among the three giants, but its profit was only 300 million yuan. As for JD Finance, most of its business is tied to the mall, and it may still be losing money if we talk about it alone.

Ali's revenue is 205.74 billion yuan, which is lower than that of JD.COM Group, but its profit is as high as 42.8 billion yuan, which is 40 times that of JD.COM/kloc-0 and 20 times that of Pinduoduo.

In contrast, JD.COM is at an obvious disadvantage.

From the above two aspects, Lao Ma is really lying to make money, while Liu is more like a "996" migrant worker.

JD.COM is indeed more like most entity enterprises, with many employees and high costs, and still sweating for meager profits.

Just the labor cost of 200,000 distribution employees for one year requires at least one or two hundred small goals.

So it is logical to make some changes at the right time and find a new way to break the situation.

After all, eggs can't all be put in one basket.

So what can private equity funds do? !

The fund set up by Liu can use the raised funds to buy stocks in the primary and secondary markets, or invest in unlisted companies. If the enterprise he invested in goes public, or the stock rises sharply, it means that the investment is successful, and vice versa.

The structure is likely to be born out of Jingdong Finance, and the funds may come from individual big customers, relatives and own funds.

Just now I said that some limited partnership companies are also private equity funds.

For example, Gree's largest shareholder "Zhuhai Mingjun Partnership (Limited Partnership)" is a private equity fund managed by Gaochun Capital. Sources of funds include Gome Rhododendron, Industrial Fund, China Merchants Fund, LU ZHOU LAO JIAO CO.,LTD Co., Ltd., Midea Group, etc.

Gao Xian used the raised funds to invest in Gree Electric stocks and became the largest shareholder. This is the role of private equity funds.

This project in Liu Jianli may mean that it is also a diversified enterprise and investor.

Just as Xin Xu invested in his present capital, maybe he is learning from Xin Xu.

(3)

To tell the truth, as an ordinary consumer, I prefer JD.COM.

One is JD. COM's self-employed shopping is really good, and Liu is more practical.

Liu returned to his hometown and visited the staff dormitory of the new call center. When he saw four or six people living in the model room of the so-called senior single apartment, Liu was so angry that he wanted to hit someone.

On the wine table, it is publicly stated that each dormitory in JD.COM can only accommodate two people at most, and each employee who has worked for more than three years can have a separate room.

And the original words, "How many times have I said to let employees and brothers live with dignity?" .

It's much better to give money to the elderly over 60 years old in the village when you go home than Lao Wang to give Xiao Wang a few small targets to hit Shui Piao.

Of course, he also had setbacks, playing with others in America and being played by others.

How can I put it? It's flesh and blood, and it's more real. It's much better than the old horse playing with mouth guns from the perspective of God all day.

20 13 Ma Lao, who is not interested in money, also took a fancy to logistics real estate.

The old horse invited the thick thighs of the postal service to cooperate, and then pulled Fosun Group, Fuchun Holdings, Three Links and One Reach and so on to cooperate together. The project of "China Intelligent Logistics Backbone Network" was launched, and then the "Rookie Network" was established in Shenzhen.

Rookie logistics is only responsible for warehousing and trunk transportation, and does not build a distribution team. Express mail is either in a fixed locker in the community or in a small supermarket.

Again, this "rookie" is not a vegetable at all. Anyone who wants to open a bigger courier company can't do without rookie logistics.

Because in any case, you have to use its online and offline distribution system, and you can't get around it unless you burn money to rebuild the national distribution network.

On the other hand, I haven't heard of followers like Huang Youlong and Zhao Wei cutting leeks in the stock market in Liu.

From the above point of view, we can see that * * * has money, which makes sense to us.

Cao said that entrepreneurs should understand their responsibilities: abide by the law, contribute to the people and repay the society.

JD。 I want my brothers to have a single dormitory and live with dignity.

Ma Yun, who is not interested in money, is still playing word games in the face of employee housing difficulties: "You can't even find a house, I don't think you are a talent."

In fact, the eyes of the masses are discerning.

A responsible entrepreneur is a person who can provide employment opportunities and repay the society.

If you just want to build a platform to monopolize and make quick money, who will you hit if you don't hit this kind of person? !