Rhetoric

Puns often appear in cold jokes. In winter, clowns don't add ice any more. They will explain its concept with ancient and classic poems, and they are willing to draw inferences.

What is Harry Potter's favorite way to go downhill?

go on foot ...

JK rolling

What is Harry Potter's favorite way to go downhill? What is Harry Potter's favorite way to go downhill? Walking ... JK Rolling (that is, rolling down to make you happy, JK is short for Just killing, which is the homonym of JK Rowling, the author of Harry Potter).

Koreans have souls.

(Korea has its own soul. And the pronunciation of Soul is the same as that of Seoul, the capital of South Korea)

I used to be a banker, but I lost interest.

I used to be a banker, but I lost interest (I lost money).

. ? Chinese pun rhetoric

Pun refers to deliberately making a sentence have double meanings, that is, one meaning and another meaning, by using the conditions of polysemy and homonymy in a certain language environment. Puns can make language express implicit humor, deepen meaning and impress people.

There are two kinds of pun rhetoric in Chinese:

1 homophonic pun: refers to a rhetorical device that uses a word with the same meaning or similar pronunciation to take care of two different things.

(1) homophonic puns with the same sound and shape

Mao Zedong wrote the word "Answer Li Shuyi" in 1957, with a sentence:? The word "Yang" in "I lost my pride and willow, and the willow was so ashamed that it went straight to the sky" actually refers to Yang Kaihui, and the word "Liu" actually refers to Liu Zhixun.

I lost my beloved wife Yang Kaihui, and you lost your husband Liu Zhixun. The heroic souls of Liu Yang and Liu Yang slowly drifted into the deep sky.

(2) Homophonic puns with different shapes. For example, Li Shangyin's Untitled, Silkworm to Death, and Candle Tears at Night all use "silk" or "thinking" to express the thoughts between men and women.

(3) argot homophonic pun. The deep meaning of this voice refers to an unspeakable event or the fate of a character. This kind of pun is mostly used in literary works. For example, the fifth time in A Dream of Red Mansions: "It is a pity to stop work, but it is a pity to praise it. The jade belt hangs in the forest and is buried in the snow. " The jade belt hanging in the "forest" and the golden hairpin buried in the "snow" in the poem, together with the previous two poems, imply the fate of Lin Daiyu and Xue Baochai.

(4) misinterpreting homophones, that is, expanding the meaning of words through homophones, and a sound has multiple words.

For example, in "There is a great scholar in talking and laughing, but there is nothing in communication", "red" and "red" blend together, so it can be opposite to "white". Another example is the homonym of "South" and "Male" in Mud Mica, which can be opposite to "Mother" when the wind sweeps the heather.

Semantic pun: it is a rhetorical way to deliberately draw out the meaning of a word according to its polysemy conditions.

Common in two-part allegorical sayings:

"Boil jiaozi in the teapot-you can't pour it out if you have a mouth in your heart."

"The old lady is wearing lipstick-I'll show you some color."

In the advertising words:

Is the word "take off" used well in luna hair removal instrument?

What about the word "net"?

. Puns in English

English definition:

Pun, also known as paronomasia, is a form of word game, which uses multiple meanings of a term or a word with similar pronunciation to achieve the expected humorous or rhetorical effect. These ambiguities may come from the intentional use of homophonic, homonymic, metonymic or figurative language. Pun is different from misuse, which is an incorrect variant of correct expression, while pun involves expressions with multiple (correct or quite reasonable) explanations. Puns can be regarded as structures used in jokes, especially when their usage and meaning are generally specific to a specific language or its culture. Pun is a word game, which uses the different meanings of polysemous words or words with similar pronunciation to achieve the expected humorous or rhetorical effect. These ambiguities may be caused by the intentional use of homophonic pun, semantic pun, metonymy or decorative language. The difference between puns and misused words is that misuse is an inappropriate expression, while puns involve expressions with multiple (correct or quite reasonable) explanations. Puns may be regarded as jokes or idioms, especially because their usage and meaning are usually related to language or its culture. )

Puns have a long history in human writing. For example, the Roman playwright Plautus is famous for his puns and word games. Puns have a long history. For example, the Roman playwright Pra Tu Tu is famous for his puns and word games. )

People who like to make puns are called punters. It is said that puns are people who like to listen to their friends groan. A person who likes to make puns is called Punster. It is said that punster is a person who likes listening to his friends' complaints. ))

Homophonic pun (homophonic)

For example, george carlin famously said, "Atheism is a non-prophetic system".

The word prophet replaced its homophonic profit and changed the common phrase "non-profit organization".

Semantic relevance (homographs)

"You can tune the guitar, but you can't tune the tuna. Unless, of course, you can play bass. "

Tuna-tone harmonic correlation

Bass-Bass-Electric Bass Semantic Association

Puns in Advertising English and Their Translation

High above the stars

Ye Yao Xinghe

"Star" not only refers to the product line, but also contains the meaning of high place and its own star. At the same time, it points out the star modeling in product design. Can you understand more?

Dior's Visual Pun

How to use puns in Dior's graphics? Jadore posed as a perfume bottle, and the brand name and packaging style fit together, referring to the genuine perfume series.

Can you find puns in the following sentences?

Why didn't the skeleton cross the road?

Because he has no courage.

Have you ever heard of a Frenchman who jumped off the Eiffel Tower with a parachute and fell into the river? The police didn't arrest him because he was obviously in the Seine.

The stars ask the sun why the moon always stays up so late. Sun responded that this was only a stage.

Two hats are hung on the hat rack in the corridor. One hat said to the other, "You stay here; I'm leaving.

The three brothers bought a ranch in Texas and planned to raise cattle. They couldn't think of the name of the ranch, so they asked their mother, who said, "You should name it Focus." "The two brothers are confused." Why? "They asked." Because, "said their mother," the focus is where the sun meets. "

Do you know why it is easy for hunters to find leopards? Because leopards are always found.

A little boy swallowed some coins and was taken to the hospital. When his grandmother called to ask about him, a nurse said, "Nothing has changed."

? the end