Dialogue Tao Lin: Tesla's Price Adjustment Logic

65438+1On October 6th, Tesla China announced the price adjustment of Model3/Y, and the prices of these two domestic models also reached the lowest point in history.

However, a dramatic scene appeared.

On the one hand, users who have bought a car have poured into the store to complain about their rights, while on the other hand, users who have not bought a car have frantically placed orders to crush official website.

To some extent, it seems that there are no other companies that are so famous but so controversial.

When many people are watching this price reduction storm with the mentality of watching Tesla jokes, the coolest thing is Tesla himself.

On the afternoon of October 9th, 65438/KLOC-0, Tao Lin, the vice president of Tesla, who had rarely made public appearances before, accepted an exclusive interview with the media including Auto Sankei.

We try to restore the real background and logic behind Tesla's frequent price adjustment from Tao Lin's interpretation.

As for agreeing or not, we leave the right to the reader, and this article does not make any subjective comments.

No. 1

[On price adjustment: Tesla has never changed its strategy]

This is Tesla's fourth consecutive round of price cuts since September last year, but it should not be ignored that some models of Tesla have also experienced six consecutive rises in the past year.

Although the price adjustment of new energy vehicles is nothing new in the industry, too frequent actions have also branded Tesla as "too casual". How to understand the motivation and logic behind price adjustment? This time, Tao Lin gave her complete interpretation.

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