Is pyramid selling a lie?

MLM has long been notorious as an "economic cult". Why are so many people deceived so far? Why are there always deceived people who are dead set on pyramid schemes? This is closely related to the "brainwashing" tactics of MLM personnel.

Please go to the urn to prepare for brainwashing

The reporter learned from the notes of pyramid selling that the biggest feature of pyramid selling is "killing the ripe", which means that the decoys are mainly concentrated in "five tong", that is, fellow villagers, classmates, roommates, clansmen and colleagues, because these acquaintances are more likely to relax their vigilance. The pyramid seller first casually told his friends by telephone that he had made money in business, and then warmly invited them to play. After cheating people, pyramid schemes in suits and ties warmly welcome them. From the moment a new friend enters, pyramid schemes have been working in accordance with the "two principles" and the "28 Law". The "two principles" are: first, take the initiative to help newcomers with things, and at the same time, smile warmly to create a sense of warmth and increase trust; Second, we must shake hands (MLM is the industry that shakes hands the most), because shaking hands can shorten the distance. The "28 Law" means that 2% of the newly hooked friends talk about their careers and 8% talk about their feelings, but MLM doesn't talk about anything.

Sensational teaching and initial brainwashing

MLM organizations choose to draw a bright future for "new friends" in a closed environment by giving lectures and introducing experiences by "successful people", and ignite the desire of "new friends" to make big money with the lie that "high returns can be achieved in a short time". After going through this step, "new friends" usually respond that their passion begins to swell and they are ready to do something big.

"I'm here for victory, and I don't bow to failure. There's nothing I can't do ..." This sentence, which appeared in the notebooks of MLM personnel, fully revealed the psychology of the lecturers who were "full of ambition".

hone your will and continue to brainwash

MLM organizations stipulate that you get up at 5: 3 every day. First, you read and recite books, all of which are books on success and marketing. Then there is a happy moment, asking everyone to go to the podium to tell a joke; Finally, impromptu speech, the purpose is to exercise eloquence. Many people will be excited about this new experience and new training, feel that they have been valued, and hope that their personality and life can be changed.

It is understood that in order to create this illusion of "sharpening the will", the life of MLM personnel is very hard. "Parents" told them, "Those who will suffer hardships will suffer for a while, and those who will not suffer hardships will suffer for a lifetime. We are all in the stage of starting a business, so it is nothing to eat bitterness. We are doing unlimited business with limited money, so we should spend money on the cutting edge, not on enjoyment. " After such preaching, although the MLM personnel are physically tortured, they are extremely excited and passionate, as if they are embarking on the road to success.

After-class communication strengthens brainwashing

In the notes of MLM leaders, it is clearly remembered that: "In the evening, old members plan their dreams for new friends, inculcate the idea of getting rich quickly through MLM to new friends repeatedly, and discuss the distribution of money after success, so as to further solidify and enlarge the dreams of new friends to get rich through MLM. Constantly emphasize to him that he is involved in a' great industry' and occupies an' infinite stage'. It only takes a few months of hard work to quickly become a millionaire. "

Answer questions and complete brainwashing

This link is to eliminate doubts in members' minds and solve various obstacles in their actions through mutual communication and question and answer. There is such a paragraph in the MLM notes: "There are good and bad lies. We just use a good lie to show you a profitable business. So a white lie is not a lie! Just like when I was a child, my mother said that injections don't hurt. If I tell a beautiful lie, my children can bravely accept it. It's a good lie for us to call our friends over and share the opportunities to bring wealth. When developing friends, we must first remember this and don't feel guilty in our hearts, so that you can feel at ease. "

After a series of intensive brainwashing processes, MLM members will break through the constraints of morality and legal system, eventually become a die-hard MLM member and indulge in the dream of becoming a "millionaire".