What is the point of CCTV Spring Festival Evening?

The audience of the Spring Festival Gala is all Chinese in the world. With the improvement of the creative environment and the aesthetic taste of the audience, the creators of the Spring Festival Gala have never stopped exploring and innovating the Spring Festival Gala. The Spring Festival Gala has gone through three stages: cultural performance, cultural fashion tracking and the spread of new people's customs, and has accumulated rich experience in exploring the content and form of the program.

1. Song-and-dance programs

198s: The theme songs were dominant in content. As a national media organization, the biggest task that CCTV faces is how to embody the principles and policies of the party and the state, so as to release the information, which has a certain political function in a sense. In the early 198s, song and dance programs appeared in quantity and form, and song chorus sprouted.

199s: There was a grand song and dance scene in form. The development of economy and technology provides economic and technical guarantee for the creators of the party, so that the creators have enough funds to present gorgeous clothes and beautiful dances.

In the new millennium, pop songs are the main content, and original songs and dances appear. There are fewer and fewer songs specially created for the Spring Festival Gala, which are replaced by songs that were popular in that year, and there are often scenes of singing on stage and chorus under the stage.

Performers are also stars that audiences are familiar with and love. Accustomed to watching such programs, a brand-new way of performance, "Original Ecology" song and dance, touched the audience. Original Ecology singers from all over the country showed colorful traditional folk culture with songs with different styles and strong local color and life flavor.

2. Language programs

198s: the formative period was unstable, and then comic sketches became hot, occupying more than half of the country. Sketch, also known as drama sketch, is the shortest and smallest drama work, which integrates many kinds of art forms, from scratch to large. At first, it was just a form of basic training for acting or directing. The purpose was to enable students who began to learn acting or directing to master the most basic elements of acting or directing through these different exercises.

199s: It reflected a profound social theme, from the comical body to the humorous language. The boundary between crosstalk and sketch is blurred, and they learn from each other and merge. In the continuous practice, both the actor's performance and the theme connotation have been greatly improved.

in the new Millennium, language programs are becoming more and more mature and constantly pursuing innovation. The abduction broke through the positive image of the protagonist in the sketch, and took the villain as the protagonist for the first time. In 22, Jiang Kun and Dai Zhicheng performed the cross talk "Fun on the Net", which added popular words and jokes on the Internet, making the ancient art of cross talk more modern.

The abuse of cyber language in some programs has affected the communication effect of programs to some extent, but the spirit of creators and performers striving for innovation is undeniable in their first attempt. In 26, the situation that language programs were dominated by northerners was broken, which not only enriched the forms of expression, but also met the needs of different audiences.

3. Opera and other programs

In the early days of the Spring Festival Evening, opera programs still occupied an important position. In the first Spring Festival Evening in 1983, Yuan Shihai's performance "Stealing a Horse from a Village" won a full house. With the development of social economy and the acceleration of the pace of life, the characteristics of traditional Chinese opera itself, such as slow rhythm and incomprehensible lyrics, have become the bottleneck restricting its development, and the status of traditional Chinese opera programs in the Spring Festival Evening has been declining.

Although the creators also tried to attract the audience's attention in richer forms, such as opera sketches, opera songs and dances, and opera cross-talk, they failed to change the declining situation of opera programs. Since the Spring Festival Evening in 1991, the opera programs have gradually changed to chorus, and there is no independent program for each drama.

ratings

since its establishment, CCTV Spring Festival Evening has been the most watched and watched party program in China. In 1995, the Spring Festival Gala set a record of 96.67%.

according to the viewing data of the spring festival gala released by CSM and CCTV, the highest viewing rate since the 21st century is 38.26% of the Spring Festival gala in the Year of the Tiger in 21 (the total viewing of parallel live channels in China).

however, the ratings of the Spring Festival Gala show a trend of "hot in the north and cold in the south". Taking the 28 CCTV Spring Festival Gala as an example, according to the data of AGB Nielsen Media Research, compared with the northern market, the audience in the southern region is not keen on the Spring Festival Gala program.

evaluation

Zizhong Zhao, dean of the New Media Research Institute of Communication University of China, commented that the Spring Festival Evening in China is a masterpiece of global contemporary culture. In his comments, he said, "Imagine if our Spring Festival Gala can last for 1 years and record the progress of the Chinese nation bit by bit, what a precious cultural treasure it would be in the East of the world."

Feng Jicai, a writer, once said, "Every year, everyone finds fault with the Spring Festival Gala, but if it is not held one day, everyone will feel lost." "Watching the Spring Festival Gala on New Year's Eve has become a New Year custom in China." Reference to the above content? Baidu Encyclopedia-CCTV Spring Festival Gala