What are the selling points of independent brands in Chinese automobiles?

Take the mainstream independent brands, such as Chery, BYD, China, Great Wall, etc. A few years ago, everyone's impression of independent brands was mainly that they were cheap and of poor quality. There was once a joke that when driving a Geely car, you had to be fearless of death (low safety) and fear of fatigue (the car often breaks down). But these are long-term impressions. In recent years, independent brands have developed very fast, gradually catching up with or even surpassing some joint venture brands. And they all have a complete set of independent intellectual property rights including the chassis, engine and so on. Many models even have their own characteristics. Personally, the selling points of independent brands mainly include the following aspects. 1. Appearance. Car companies such as Chery, Geely, China, etc. have invited famous companies such as Pennsylvania Farina to design vehicle shapes that are no less than joint venture brands in terms of visuals and drag coefficient. It can be said that some car models are very good-looking, such as Chery's A3, Riich G5, Emgrand EC7, etc. 2. Power, as the heart of the car, in the early years, independent brands all used engines from foreign companies. Now, each car company has its own engine R&D and production system. Brilliance and Chery's 1.8T turbocharged engines are quite powerful. Moreover, Chery also uses in-cylinder direct injection technology on its new product Riich G5. The Australian transmission company acquired by Geely also laid the foundation for improving vehicle performance. 3. Configuration (cost-effectiveness). If you compare carefully, you will find that with the same configuration, independent brands are always cheaper than joint ventures. Spend less money and buy more enjoyment. Who wouldn’t be happy? 4. Safety. Self-owned brands have made great efforts in safety configuration in the past two years. Needless to say, traditional ABS+EBD, equipment such as six airbags, eight airbags, ESP, and automatic parking are also available on self-owned brand models. Very common. Moreover, the crash test results and steel plate thickness have been greatly improved. Corporate strength is also growing, such as Geely's acquisition of Volvo, DSI, and SAIC's acquisition of Rover and Daewoo. Enterprises continue to strengthen their technology and brand strength through acquisitions. Of course, there are many problems, such as workmanship. The workmanship of independent brands is not fine enough, and many parts of the interior are rough. After-sales service is not standardized enough, and maintenance is irregular. Brand quality is low etc. Therefore, independent car companies are like children, requiring more attention and care from the society. One day, independent brand cars will be like Haier and Lenovo all over the world. The articles are all personal opinions, I hope it will be helpful to you.