What do you mean, build your own momentum?

It is a superficial explanation to understand "creating momentum" only as propaganda, hype, aggression and superficial articles. In essence, "potential" is not necessarily tangible, extroverted or divergent. It is the environment, just like the gas field, which has no definite shape, but it is everywhere and affects everyone all the time. Potential also represents the definition and cognition of a person by the surrounding environment. "Building momentum for yourself" can be understood as "actively recognizing and evaluating yourself by shaping the environment (including people or organizations), thus creating a space conducive to your career development.

Create motivation and progress.

The highest state of creating momentum is to make everything in nature just right, but there is no trace of creating momentum. It's like makeup is awesome, which completely makes people forget that beauty is makeup, and only people are praised. If you want to succeed, you should not only have the ability to spread and diverge, but more importantly, you should cultivate your own heart, attitude, cultivation and concept.

● Whether women need to create momentum, in addition to internal factors, we must also consider the company culture, professional nature and even the boss's personal style.

● It may be inevitable for people engaged in marketing and sales to create momentum. However, people who work in R&D may be meaningless or even counterproductive if they work too hard.

● After winning the opportunity, strive to improve yourself as soon as possible. Under positive pressure, everyone can stimulate their potential to the greatest extent. We should actively learn from the people around us and ask others for advice with a very modest attitude.

Everyone is equal before the challenge.

What are the ways for the company to build momentum?

Reprint the following information for your reference.

How do enterprises build momentum?

How to "select materials" before creating momentum

It is very important to find the right theme before the activity. Finding a theme is "selecting materials", which is the core of the activity. Just like the corn on the cob, all activities related to the propaganda offensive, that is, the corn on the cob, are based on it and are carried out around it. Except for "random" emergencies, these themes are generally selected by enterprises after investigation and analysis.

1, make your own "material"

Look inside, tap the potential and create news that is beneficial to the enterprise. This kind of "creation" has no certain model or principle to follow, and mainly relies on the operator's extensive knowledge, rich imagination and keen market sense to capture sudden inspiration. For example, Rong Sheng refrigerators entered the Great Hall of the People and the United Nations, and Kelon Group presented Kowloon Ding to Hong Kong Hall on the day of Hong Kong's return. For another example, "price reduction" is an eternal theme for Changhong, Suning, Gome and other enterprises, which will attract enthusiastic pursuit from the media every time.

2. Grasp the news events.

We should be good at analyzing and observing various news events around us, pay attention to finding the combination point with enterprises and products, and use business opportunities to serve enterprises. For example, the North-South peace talks, the historical footage of Kim Dae-jung and Kim Jong Il touching cups, and the "band-aid" simply used the phrase "there is no unhealed wound" to match this news. Another example is that Shenyang Longfei registered the trademark of Viagra, which is like detonating an atomic bomb. The media quickly followed up and spent more than 10 thousand yuan on registration, but the related reports were counted as advertising prices, worth hundreds of millions of yuan. At that time, Viagra's trademark assets were valued at nearly 800 million yuan.

3. Public welfare undertakings cannot be lost.

By investing a certain amount of time and money in some public welfare activities, the brand's image in the public can be improved. For example, Kelon Company vigorously carried out poverty alleviation activities in poverty-stricken mountainous areas in Jiangxi, and sponsored the Asian Games and the Olympic Games.

Practical weapon spectrum

advertisement

Advertising is not everything. Without advertising, it is absolutely impossible to make your products sell well. This dialectical advertising principle tells us that advertising is not necessarily proportional to the growth of sales. Generally speaking, enterprises will look for selling points from their own products or combined with the external environment, that is, find out the main direction of publicity, which generally includes the following categories:

1, function selling point. That is, what can be done, what role can be played, and what problems or difficulties can be solved. Such as expelling toxins, relaxing detoxification and beautifying capsules, Haier's "007 instant cut" refrigerator, calcium supplement series and so on.

2. Technical selling point. "Love the new and hate the old" is the consumer's * * *. In the publicity, we should highlight the appeal of using new technologies and convey the idea that new technologies can bring consumers a higher level of fashion and enjoyment, such as Unicom's CDMA network and Changhong's fourth-generation rear projection color TV.

3. Concept selling point. It is generally necessary to create a high-tech product, or a new feeling and environment that consumers have never had before. For example, from digital color TV, health air conditioning, ventilation air conditioning, negative ion air conditioning to nanotechnology, there is no need for conceptual appeal.

4. Public welfare selling points. Combine the products of enterprises and enterprises with public welfare activities organically, and take a "free ride" to promote themselves. For example, "each bottle of Nongfu Spring can donate a penny for XX", Nongfu Spring has made two versions, from the theme of bidding for the Olympic Games to the public service advertisement of Sunshine Project, which is obviously different from the star strategy of similar products and has shaped a good brand image and social image that cares about education and loves sports.

press conference

Holding a press conference is not only more grand and high-standard, but more importantly, journalists can interview their interested issues and think about the best angle at the meeting, which can also promote closer contact and cooperation between the two sides. Enterprises usually hold press conferences for the following reasons: new product development, changes in business policies, changes in enterprise leaders or senior managers, commissioning of new factories or expansion of old factories, merger of enterprises, anniversary of the establishment of enterprises, awards for products of enterprises, and major accidents of enterprises.

The press conference should choose a suitable date and place to avoid conflicts with some important social activities and anniversaries. Journalists are busy, so they should inform them in writing about 10 days before the press conference, so that journalists can adjust their work ... >>

How to make a WeChat business screen by yourself?

It is no good to brush the screen. . . Sending friends is also skillful.

Seek a clear and detailed explanation of "creating momentum at the right time" (please combine historical cases with modern success stories)

Then I won't search, just say it. Appropriate, use the situation at that time to create a stronger situation.

Historical breakdown, such as Guangwu Uprising, Chen Sheng at the end of Qin Dynasty, the brutality of Qin Dynasty, and people's complaints, this is "time", and then hide the cloth in the fish's stomach to create momentum for themselves. There have been many such things, such as using ghosts and gods to create momentum for themselves, the uprising at the end of the Yuan Dynasty and so on.

Now, for example, a movie is about to be released, so is the hype of the hero and heroine.

How to create momentum for your circle of friends and arouse others' desire to buy?

First of all, your product is really easy to use; Secondly, someone must really use your product and give them a good evaluation; Get a good reputation, naturally there will be more customers, customers are willing to promote you, this is the best publicity effect; It's no use advertising every day.

"Potential" in Sun Tzu's Art of War? What's the current economic trend?

The Art and Method of Enterprise Leadership in Sun Tzu's Art of War

Cheng Meixiu

Sun Tzu's Art of War is known as "the first ancient art book in the world" and "the classic of Sun Tzu's Art of War", and now it has attracted more and more attention from business leaders. Japanese entrepreneurs took the lead in applying the ideas of Sun Tzu's Art of War to the management of enterprises, which is a great wisdom.

Sun Tzu's Art of War, which was born and originated in China, highly condenses and embodies the great wisdom of our people and universities. It has transcended the military field and penetrated into all aspects of social life such as politics and economy. Today, in the process of accelerating the modernization of enterprise management in China, it is of great significance for China entrepreneurs and managers to learn and study the thoughts on modern enterprise leadership methods in Sun Tzu's Art of War. This paper aims to study and discuss several core ideas.

First, "choose and employ people, follow the trend"

Sun Tzu said in "The Times": "Therefore, those who are good at fighting seek the times and don't complain about others, so they can choose people and use them." The meaning of this sentence is that a general who is good at commanding wars should focus on relying on, utilizing, grasping and creating a situation conducive to his own victory, rather than demanding his generals. Only in this way can he choose talents who are suitable for taking on heavy responsibilities from the development and changes of the overall situation and make himself take the initiative to decide the overall victory. This is Sun Tzu's highly incisive summary and exposition of the art of leadership. A deep understanding of Sun Tzu's thought of "choosing people and using them according to the situation" contains rich and profound connotations and lessons for today's business leaders and entrepreneurs.

Sun Tzu's "potential" refers to a military "war potential" in which one side launches a military challenge or attack on the other side, resulting in confrontation between two or more parties. It is applied to enterprise management, major business strategy, action decision-making or a certain competitive situation (such as scientific and technological progress, new product development, marketing planning, etc.). What is displayed in the market competition will form various "commercial potentials" faced by operators. However, whether it is a "war situation" or a "commercial bureau", there is a problem as "seeking from the potential". According to Sun Tzu's thought, the fundamental starting point of seeking the potential is to "take the potential", that is, to make full use of and grasp the development and changes of the potential, so as to achieve the strategic goal of defeating the enemy, which can be seen from other expositions in Potential. To "follow the trend", we must first "know the situation". The so-called "insider" has two connotations. On the one hand, we should have foresight and the ability to make decisions on the development and trend of the situation; On the other hand, we should have a clear understanding of whether we have the conditions and strength to obtain power (mainly whether we have core talents who can be appointed and take on heavy responsibilities). If you can't "guide the situation", it will be difficult to "guide the situation". Therefore, "knowing the situation" is the premise of "seeking the situation". Because of this, the world calls those who know the times heroes. However, a commander-in-chief, although he has a strategic vision of "understanding the current affairs" and has talents around him who can shoulder heavy responsibilities, can't make full use of them, and will eventually fall into a fiasco of "losing power"

. This is also a key issue in today's market competition. Zhuge Liang, the leader of the Han Dynasty, is superior to Sima Yi in the strategic position of street kiosks and the grasp of the right time and place. It was only at the most critical time that Ma Su was mistaken as a general that the whole army was wiped out. Fortunately, Zhuge Liang took some protective measures in advance to avoid the disaster of total annihilation. It can be seen that in the use and grasp of the situation, "guiding according to the situation" (selecting and employing people) is the key factor to determine the success or failure of the cause. Because selecting and employing people not only embodies invictus' thought that people can create the current situation, but also embodies the principle of employing people who can exert their greatest creative energy only when their values are fully respected and they are in the most suitable positions to play their roles. Excellent commanders are good at making use of the situation, teaching students in accordance with their aptitude, boldly appointing them and letting them use them freely, so they can make use of the situation, ensure the implementation of strategic intentions, win the situation by surprise and firmly grasp the chance of winning the battle. There are many such examples.

After Sun and Liu Lianhe defeated Cao Cao, Zhuge Liang knew that Cao Cao would be defeated by Huarong Road. It is very important who is assigned to undertake this important task. Because Zhuge Liang considered the overall situation, if Cao Cao was killed at this time, the situation would be even more chaotic and difficult to clean up, which was not conducive to the realization of the strategic policy of "dividing the world into three parts", so he set the strategic intention of "catching and releasing", but he could not say clearly. Guan Yu is >>

Semi-propositional composition "Friends circle ...

First: to set off the atmosphere, when you first start to do circle marketing, you must not send pictures and then write some introductions like a novice. For example, you sell cosmetics. If you do this when you send a circle of friends, you may be thinking: As long as I keep sending pictures, others will come to me. There is a joke like this, saying that a novice just contacted WeChat marketing and kept posting pictures according to the above method. The result is not 10 days. When he wanted to chat with his friends, he found that his friends basically blocked him. This is a joke, but we can easily see that these things may be happening to you. Many friends heard the voice I sent two days ago. I don't know if you heard. Here, let me explain the difference between Taobao and WeChat. I think it is necessary. Because it is possible that you switched from Taobao to WeChat. Needless to say, simply say the difference between the two. Taobao is a business-based relationship, and WeChat is a relationship-based business, so the essence of the two is different, which is why people who do Taobao are pulling now. Because the future society belongs to the fan economy society, if a company or WeChat merchant does not embrace your fans, then this company is not far from Huang. When I was a lecturer in an education company some time ago, I obviously felt the limitations of traditional industries. The future society will definitely be a small group society with developed information. People are no longer attracted by TV advertisements and subway TV, but more and more get along with like-minded friends. Okay, I'm sorry, but this is far from the point. In fact, it is the big environment that has created the present situation. People in the future are independent individuals and no longer depend on a company or an industry. This is the general trend. What should friends circle do? You seem to be in cosmetics. Here, I began to talk nonsense formally. I hope you don't mind. Actually, I'm just saying. Friends circle marketing needs self-promotion I don't know if you understand this. Whether you understand it or not, I will explain it to you now. Remember, the circle of friends is a closed space, and the information you send will definitely occupy other people's screens unless others block you. So how did you do it? Publicity means that you must pack it first. I don't know if your product is distributed in a circle of friends or a newly registered trumpet. Actually, I care more about you registering a trumpet to do it. After all, it must be your colleague, friend or boss of a circle of friends. Is it inappropriate for your boss to be a * * * in a circle of friends? Right? I told you how to do it from the beginning. First, you must be busy for two days at first. Why, you have to register a trumpet first, just like when I first started operating, it was a registered trumpet: forever 1966. At first, no one. After I operated 15 days, the turnover was close to 30,000. Zhao 10 agent. Also need to register a trumpet, so as not to interfere with the relationship with friends. Nobody is interested in the newly registered trumpet. Need to suck powder, don't trust any software, add powder software, it is biased. Since we want to do it well, we must do a good job at the beginning. Then I'll teach you the simplest and most convenient way to suck powder. Do you know Baidu Post Bar? You know there's makeup, right? There are two kinds of people who are active in the makeup bar: the first one is advertising before, and the second one is interested in makeup. No matter what kind of person, it is actually useful to you. Why? It is your colleague who advertises. You can turn him into an agent. The people who are interested in makeup are basically your accurate customers. How to attract fans? This is your skill. I don't know if you know Sina News. In fact, those news are all soft articles. In other words, those things are manipulated by writers. Of course, at that level, you basically don't have to think about it now. Those writers basically belong to big companies or royal writers of big companies, specializing in writing soft articles to promote products. So some news is actually advertisements. I don't know if you understand. There is a women's column at the top of Sina. You can just click on it. Why did I let you click on it? Actually, I want you to dig up articles and topics. Now that you can get on the new sex network, it proves that this soft article is very valuable. There is a beauty and skin care column in it, and then you click in, tear down the article, and change a few places, and you must change it. As for why, I think there is no need to explain. When you finish modifying this article, you need to post in Baidu Post Bar. Only send the topic, and the topic must be eye-catching and even exaggerated. No one will talk to you at first, you need to stick to it yourself. > & gt

There was a colleague the year before last. He is only an employee, but he is very clever. He used other people's gossip to build momentum for himself and successfully created a moral atmosphere in the company.

If you create public indignation, your father will easily take him down in line with public opinion. Simple question. Your father knows himself very well, so he won easily.

I want to do it myself. How should WeChat business be released?

Doing WeChat business, products are very important, and good products can attract more repeat customers.

But if you don't even have customers, just post product information in the circle of friends and have no friends.

No amount of publicity is in vain. The most deadly thing about starting a micro-business is that there are no customers.

So how do WeChat merchants find tourists? Many people think that customers are acquaintances around them.

Actually, it is not. The most taboo in doing WeChat business is that he is still consuming the acquaintance market.

I just started to do WeChat business, and I have no experience. How can I find customers?

V+[df 1887 ]

I just started to do WeChat business, and I have no experience. How can I find customers?

A few times ago, he might buy your product because of saving face.

There is no guarantee that you will continue to buy in the future. Wechat business, just people in the circle of acquaintances, can't do much.

If you want to find customers in WeChat business, in the final analysis, it is to expand your circle of friends.

Increase the number of friends, with the number of friends can have a certain loss of customers.

To locate your customer base, you need to understand what the positioning of WeChat business is.

Simply put, it's who you want to take out of your pocket and buy what you sell.

For example, if you do skin care products, most people who pay attention to such things are women.

These are the same people who buy your things, so your customer base is women.

Which is your position. If you sell tea or tobacco,

Your potential customers should be mainly men with this hobby.

We should think more and learn how to do it!