The box office of "My Heart Is Flying" was less than 5 million in four days of release, and the daily box office was as low as 50,000. What is the reason?

Xu Zheng's new film "My Heart Is Flying" not only failed to achieve outstanding box office results after its release, but the box office in the four days after its release was less than 5 million. It is no exaggeration to say that this should be Xu Zheng's first failure in theaters and the first time he has been "abandoned" by movie fans.

"My Heart Is Flying" is an inspirational film with the theme of the Winter Olympics produced by Xu Zheng. It was also a blockbuster with the theme that was planned to be released during the Spring Festival, but it unexpectedly escaped the "Changjin Lake" film. "Watergate Bridge" is still not well received. Even with Xu Zheng's supervision as a gimmick, the box office for the four days it was released was less than 5 million, the daily box office was as low as 50,000, and the attendance rate was only 0.1. So the question is, what happened that caused Xu Zheng's new movie to fail and the box office to be even more miserable? Neither the male lead nor the female lead can support the box office

As for the cast, the male lead is the best actor Xia Yu, who has won many awards, is well-known, and has really good acting skills, but the only shortcoming is The problem is that the box office appeal is not enough. After all, many times it is not that the actors' acting skills are not good, but that their appeal is not enough to support a movie's box office data.

The heroine is even more childlike. Although Meng Meiqi has developed well in recent years and is well-known, she is from the talent show after all. Dancing and singing may be okay, but acting is not so suitable, and even more Not to mention it’s still on the big screen.

Meng Meiqi obviously cannot convince the public as the leading female lead, and her acting skills are no longer satisfactory. Moreover, "My Heart Will Fly" is also a movie with a heroine that brings glory to the country. Meng Meiqi obviously and This character is far removed from that. Meng Meiqi was chosen as the heroine because her fighting spirit and appearance are similar to the character prototype, but now it seems that it has become a joke, even with Xu Zheng as the producer.

The quality of the script is actually not bad. Although many elements are quite satisfactory and the emotional scenes are a bit embarrassing, the twists and turns on the road to winning the championship and the fighting spirit on the field are still inspiring. Xia Yu's acting skills are even more impressive. It is also an absolute plus point for the film. But unfortunately, the movie's box office and schedule were very low, and Xu Zheng's appeal seemed to have completely lost its advantage. After careful analysis, there are actually only three shortcomings

The first point is that Meng Meiqi is the heroine, which reduces points; the second point is that the movie was released too late, after all, it missed the best traffic during the Winter Olympics. It’s really not that appropriate to release it again; the third point is Xu Zheng’s non-participation.

The outstanding thing about Xu Zheng’s movies is that Xu Zheng can control the direction of the characters and the script very well. He is guaranteed to be a director and star in the movies. However, once he is seriously out of touch with the movie, the quality of the movie will deteriorate. Big discount. Moreover, a movie that does not star Xu Zheng is inherently at a disadvantage, and this is not something that a nominal producer can remedy.