Based on the consumption-related knowledge and the current reality, this paper puts forward some reasonable suggestions for promoting the healthy development of tourism in China under the "Golden Week

Based on the consumption-related knowledge and the current reality, this paper puts forward some reasonable suggestions for promoting the healthy development of tourism in China under the "Golden Week" model. In recent years, with the continuous development of economy and society, cultural tourism has gradually become a popular way of tourism. The deep integration of culture and tourism can make tourists taste the cultural and historical connotation of scenic spots during their play, so as to obtain spiritual pleasure and satisfaction. At the same time, the development of cultural tourism plays an important role in promoting local economic development. Therefore, many places are vigorously developing cultural tourism. However, it should also be noted that the current development of cultural tourism faces many problems, such as poor protection of cultural resources, difficulties in financing cultural tourism enterprises, single form of cultural tourism festivals, inefficient use of funds, and insufficient introduction of private capital. We must face up to these problems and take practical measures to promote the healthy and sustainable development of cultural tourism. Excavate cultural tourism resources with local characteristics. The foundation of cultural tourism development lies in cultural tourism resources. There are differences in the endowment of cultural tourism resources in different places. We should identify the cultural tourism resources with local characteristics, plan scientifically, focus on development, and take the road of differentiated development to promote the healthy and sustainable development of cultural tourism. In this regard, many places have actively explored and gained successful experience. For example, some places rely on the celebrity effect of local history and culture to expand local cultural tourism. However, some places have gone astray on this issue: seeing the brand effect of "hometown of celebrities" is good, they use historical celebrities or historical events to drag the local area, but the result is not ideal, and even make all kinds of jokes. Therefore, the development of cultural tourism does not have to be far-fetched, but should be tailored to local conditions and highlight its characteristics.

Strengthen the protection of cultural tourism resources. At present, some places have the thought and behavior of seeking quick success and instant benefit when developing local cultural tourism resources, and they pay more attention to development than protection, and some places even pay more attention to development than protection, which destroys the ecological environment and cultural tourism resources and seriously affects the healthy and sustainable development of cultural tourism. Rich and colorful natural and cultural landscapes and good ecological environment are the basis for the survival and development of cultural tourism. Once these resources are destroyed, the healthy and sustainable development of cultural tourism will be impossible. Therefore, it is imperative to strengthen the protection of cultural tourism resources. In the process of developing cultural tourism resources, we should firmly establish the concept of "protection is the premise, scientific and rational planning is the key, and orderly and moderate development is the core", and protect, make good use of and develop natural endowments and historical heritage. Culture in minority areas is an important part of cultural tourism resources, and strengthening the protection of cultural tourism resources should focus on strengthening the protection of cultural tourism resources in minority areas. We should fully respect the development requirements of residents in ethnic minority areas and respect their customs and cultural traditions. At the same time, it is necessary to strengthen the universal education on the protection of ethnic cultural tourism resources for residents in ethnic minority areas and improve their consciousness and initiative in protecting their own ethnic cultural tourism resources.

Hold various cultural tourism festivals. Cultural tourism festivals are of great significance to the development of cultural tourism. Holding various cultural tourism festivals can make tourists fully feel the dual charm of culture and tourism and gain rich cultural and tourism enjoyment; At the same time, a successful cultural tourism festival can improve the visibility of the city, attract tourists, promote the development of tourism-related industries, improve the soft environment of the city, and greatly promote the economic and social development of the city. Therefore, in order to promote the healthy and sustainable development of cultural tourism, it is necessary to dig deep into local characteristic cultures and actively hold various cultural tourism festivals. We should pay attention to the following problems when holding cultural tourism festivals: in order to improve its influence, cultural tourism festivals need to maintain continuity, persist in holding them, inject some new contents every year and often make new things; To enhance the attraction of the Cultural Tourism Festival, it is necessary to strengthen original planning, change the practices of leaders' visits, celebrities' visits, cultural setting-up, and economic and trade singing, incorporate original cultural concepts and elements, and improve the taste and grade of the Cultural Tourism Festival. In addition, the cultural tourism festival should emphasize the extensive participation of the masses and let them entertain themselves; Create regional cultural characteristics with the help of festivals and promote regional economic development; Pay attention to external publicity and promotion, and build a brand of cultural tourism festivals; Pay attention to the evaluation of cultural tourism festivals, establish an evaluation mechanism for the efficiency of capital use and the effect of festivals, make cultural tourism festivals with great influence and good benefits bigger and stronger, and stop inefficient and low-level cultural tourism festivals.

Introduce private capital and establish small and medium-sized tourism service enterprises. Private capital can bring great vitality to cultural tourism, and even play an auxiliary role to some extent. Introducing private capital is a new way to accelerate the development of cultural tourism at present and in the future. Judging from the current situation, the proportion of private capital in the total capital of cultural tourism is low, and there is still huge room for development. For government departments, on the basis of implementing the relevant policies of the state, provinces and cities, we should strengthen planning, innovate business forms and create good conditions for the entry of private capital; At the same time, it is necessary to formulate more favorable policies, create a more relaxed environment and attract more private capital to participate in the development of cultural tourism resources. For investors, we should actively participate in the development of cultural tourism with a good attitude. The development of cultural tourism takes a long time from investment to profit, so we can't get quick success and instant benefit. We must persevere, constantly strengthen and improve, in order to obtain the ideal income.

Support cultural tourism enterprises to become bigger and stronger. Cultural tourism enterprises are the main force to develop cultural tourism. At present, cultural tourism enterprises have developed rapidly and made great achievements, but they have also encountered problems such as insufficient funds. To this end, we should increase support, broaden our thinking, broaden the financing channels of cultural tourism enterprises, and support cultural tourism enterprises to become bigger and stronger. On the one hand, financial institutions can provide pledged loans to cultural tourism enterprises and support qualified cultural tourism enterprises to issue corporate bonds and medium-term notes. On the other hand, actively encourage qualified cultural tourism enterprises to list on SME board and GEM, raise funds to expand the scale of operation and promote the development of cultural tourism.

In addition, we must vigorously publicize and promote various forms of tourism, such as farmhouse tours, country tours, self-help tours, health tours, fitness tours, adventure tours, island tours, diving tours, and scientific research tours. It is necessary to persuade tourists to travel in a civilized way, take good care of all tourist facilities and attractions, and do not litter or scribble at will. Tourism management departments should release tourism information in a timely manner, reasonably divert the flow of tourists, and ease the pressure of people flow in major tourist attractions during the "Golden Week".