Land Rover Discovery 5, how did it lose its human setup?

Back on September 29th, 216, the fifth-generation Land Rover Discovery (Picture | Configuration | Inquiry) unveiled its mysterious veil at the Paris Motor Show. Compared with previous generations of Land Rover Discovery, Land Rover Discovery V has obviously changed in appearance and other aspects. < P > This immediately caused an uproar of public opinion. After a period of fermentation, the discontent gradually spread and reached its peak.

A century-old Land Rover was destroyed by Discovery Five

"A century-old Land Rover was destroyed by Discovery Five", and a jingle joke first spread among Land Rover fans. Similarly, "A generation of Land Rover was destroyed by Discovery Five", "New Discovery Five, Destroyed Land Rover" and so on.

In an instant, it seems that Land Rover's reputation accumulated for a hundred years was discovered and subverted five times overnight. The discovery of the fifth-generation Land Rover became a joke at this moment and spread among riders.

We don't know exactly where this ridicule came from, but one thing is certain. The changes discovered by the fifth-generation Land Rover first aroused the dissatisfaction of many Land Rover fans.

The greater the hope, the greater the disappointment. When Land Rover fans see that the brand-new appearance of Discovery V is very different from what they expected, or even completely contrary, it can be said that it has deviated from the original intention of Discovery Series, we should understand the dissatisfaction.

There is such an inappropriate metaphor, which is like a young man who has not seen his first girlfriend for many days. When he meets his sweetheart again, he finds that the pure and lovely goddess suddenly wears a dusty dress. So it is not surprising that there is such a sentence that ridicules and finds five.

Discovery tired by "people's design" 5

The teacher once taught us that people are not people themselves, but people are products of society and have corresponding social attributes, and people who are divorced from society cannot be called real people.

Everyone has his personal design, and everyone is covered with various invisible labels. These labels may be adjectives such as handsome, sunny, obscene, kind, generous and strong, or nouns such as worker, teacher, boss, professor and student.

The same is true for automobiles. It is impossible for a brand and a model to appear without corresponding "personal design". Before the birth of the fifth-generation Land Rover, the personnel of the Land Rover Discovery Series should be:

hard-core, founder, straight line, bold, rough, four-wheel drive, control and other words that sound wild, and even the more professional words such as non-loaded body and integral bridge structure have become indelible marks on the Land Rover Discovery Series.

under the premise that people's impression of the land rover discovery series has been deeply rooted, an urban SUV suddenly appeared, which is also called "discovery" and is a new generation of discovery, which can't help but surprise people!

Urban SUVs also have the style of urban SUVs. Let's take a look at the names of other brands of urban SUVs. They are either modern industrial schools like RAV4, GLC and XC9, which at first glance seem to describe the same parameter.

Or they are such as hackers (Qashqai, urban nomads), Tiguan (Tiger+ Leguan) and explorers (explorer).

Hard-core cross-country also has hard-core cross-country styles. Big G (German off-road vehicle), Defender (Defender) and Land Cruiser (Land Cruiser) are not only appropriate, but even very fragrant.

With the aura of hard-core off-road, riders who are familiar with the Land Rover Discovery Series may think, what does such a car want to "discover"? As a result, I found nothing and screwed myself up.

The reason why people spit it out every day can only be blamed on its title of "discovery", which was harmed by the "artificial design" accumulated by Land Rover Discovery Series.

success is Xiao He, and failure is Xiao He. Who told you to be Xiao He? If the winner is Xiao He and the loser is Wang He and Zhou He, there will be no feeling that half a lifetime of wisdom will be destroyed, and people's reaction will not be so great.

Land Rover has discovered five, and the way ahead is the way out

But in the final analysis, there is nothing wrong with this car itself. Aside from the models discovered in previous generations for the time being, there are still many highlights of this urban SUV.

Although the appearance has lost its hardcore, can you say it's rustic? Although some parts look a little unaccustomed, it can also be said that the sports style is like this. There is no way, people who like sports style will naturally like it.

in terms of luxury, this car is not inferior to other city SUVs at the same price, and the feedback from many riders on handling and comfort is also good. Is it enough to run on asphalt with power of 3.T?

In addition to discovery, Land Rover has many models, such as Range Rover, Star Pulse, Defender, Freelander, etc. Each of these models has its own supporters. Why haven't these models been so strongly vomited?

the appearance of a car model is very important for the positioning of consumer groups. If people have a fixed impression of a car model, then its future style is better not to be adjusted at will. If the adjusted style changes too much, it is likely that Land Rover will encounter such an experience.

But since this embarrassing situation has emerged, it doesn't mean that it can't be changed, but if you want to change the inherent impression found in people's minds, you have to hope for the next generation, the next generation and the constant change of money, because people's needs are always changing, but it takes time.

I can't help sighing at the thought of this. If only Land Rover had not asked Land Rover to discover five. If we can find five new names for Land Rover and open a new car series, I don't know what name to use. Just kidding, don't take it seriously.