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What matters is the tire market!

Shopping malls are like battlefields, opportunities are fleeting and bad luck will come in an instant. The tire industry does not have the brilliance of hand in hand, only the cruel competition between life and death. The industry is bitter and tired, and tired people are busy day and night; It's nothing. What people can't stand most is that peers vilify each other, lower prices and fight to the death with despicable means.

Between tire shops-price war

I bid 700 for a big domestic tire and 680 for the next one. This is low-price competition. If I don't accept the quotation next door, it will definitely affect the business in my store. If I reduce the price, it will be low-price competition. I cut prices and my peers cut prices, so there is no doubt that our cakes will be less and less. People in the tire industry kept leaving messages in the background of the tire business, saying: I left the tire industry with tears because the profit was too thin. There is no doubt that colleagues in the tire industry are the first to be hurt by low-price competition. But what matters is the tire market.

Dealer e-commerce-competitive channel

Since its appearance, e-commerce shopping has been regarded as a deadly enemy by physical businesses. When e-commerce began to get their hands on tires, the e-commerce platform became the sworn enemy of tire dealers and tire shops. E-commerce quickly snatched away customers who bought tires at lower prices, and the tire shop subsequently became an installation tool for e-commerce platforms. Major tire companies have thrown olive branches to e-commerce platforms, and traditional channels may be subverted. In the future, the struggle between tire e-commerce and dealers and physical stores will definitely intensify. A person pours all the wealth in the world and strives for low-priced weapons. A person is good at Jianghu and depends on his strength. Either tire e-commerce subverts tradition, or traditional dealers dominate the world, and finally fight for life and death.

Between enterprises-plagiarism and fraud

Bridgestone (hereinafter referred to as Bridgestone), a joint-stock company, brought many domestic tire companies to court before and after, and most of them ended in victory. Why do tire enterprises in China apologize for losing money? It is because of a large number of copying Bridgestone patents that the products try to sell better in the market.

2017165438+1On October 28th, Toray was exposed as a "fraud scandal" for eight years. It is suspected that during the period from 2008 to July 20 16, the quality inspection data of 149 product named "Tire Cord" was tampered with to meet the contract requirements of 13 buyer. Youke Haoma (formerly known as Yokohama), a tire manufacturer from Japan, confirmed to the outside world that Toray's counterfeit products were used in the tires. Stacking parts is the best way for major tire enterprises to meet the fierce market competition.

Whether it is a tire enterprise or a channel terminal, the competition will not end, but will only intensify. The competition in the industry is already a bayonet, and the competition from the outside is even worse. One dog, one cat and one tiger are subverting the traditional tire channel with a brand-new business model. Dealers and tire shops have already felt the strong pressure from the Internet industry. Competitors are no longer just the opposite Lao Wang, but also Liu from Jiangsu or the old horse from Hangzhou.

Competition is the normal state of the tire market, and cruel competition is the future of the tire market. Rolling in this life-and-death business battlefield requires not only the courage to meet the brave in the narrow road, but also the ability to survive under siege. Don't complain about the fierce competition, the business is difficult to do, you can quit, there is no sympathy, only jokes.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.