What's the point of simplicity for capable customers?

If the customer doesn't want to waste time and energy on anything, then you can't make him feel that you are wasting his time and energy on any details. Especially when persuading them, we must express the most accurate meaning in the simplest words.

Capable customers are generally smart, have certain knowledge and high cultural quality, and can think calmly and observe salesmen calmly. They can find clues and problems from the words and deeds of salespeople, which always gives salespeople a sense of oppression.

This kind of customers hate hypocrisy and have more confidence in their own judgment. Once they decide the credibility of the sales staff, it also determines the success or failure of the transaction. In other words, it is not the goods that are sold to these customers, but the salespeople themselves. If the customer thinks you are sincere to him, they can make friends with you, and they will give it to you wholeheartedly, and the transaction will be successful. But if they confirm that you are affected, they will look down on you, immediately interrupt you and order you to leave. There is no room for discussion.

Most of these customers have correct judgments. Even if the salespeople are timid, they are sincere and enthusiastic, and they will do business with you.

There are two principles in dealing with competent customers. First, briefly explain your point of view, don't beat around the bush, tell lies, impress customers with sincerity and enthusiasm, and let customers have confidence in themselves. The second is to talk more, make a sound with it in a certain way, and establish a strong relationship like a friend. Of course, these are all things that need to be investigated before the negotiations. In this way, they will think that you have the same topic as them, treat you as a bosom friend, and the transaction will naturally succeed. This method should also let them know about you as much as possible, tell them some of your privacy and treat them as friends, so that they will treat you as friends.

Kim, president of Leighton Company in America, worked as a salesman. At an order meeting, it is stipulated that each person has 10 minutes to go on stage for sale. Kim first put a little monkey in a cage covered with cloth and brought it into the meeting place. When it was his turn to go on stage, he took the little monkey to the podium, sat it on his shoulder, and let it jump around, causing confusion at the meeting place for a while. After a while, he put the monkey away and the meeting was calm. Kim only said, "I'm here to sell' Bai Suodeng' toothpaste, thank you." Then he drifted away, and as a result, his products became popular in America.

Gold's film sales method is unique and unique. A short sentence leaves a deep impression on people and achieves the best advertising effect.

Expert guidance

Winning customers' goodwill is the basis of concluding a transaction. This process is based on three starting points-respect, understanding and making others happy. The following methods can help you win the favor of customers faster and establish a good relationship. Considering from the above three starting points, I believe you can find more good methods.

(1) Unique business card

Unique business cards can attract the attention of potential customers. A business card represents the person who sent it. If business cards are similar to those used by ordinary people, then business cards cannot convey special information and attract the attention of potential customers. If your business card design is unique, it will certainly attract the attention of potential customers and pay special attention to your manners. Due to the progress of science and technology, you can quickly produce business cards with different styles and illustrations at a very low cost. Different forms of business cards can be designed and used for different visitors to immediately attract potential customers who meet for the first time.

(2) Good image

It is important to check your clothes before visiting potential customers. In this way, they will like you and agree that you are one of them. Dress is the customer's first impression when he sees you. Dressing well will make customers feel relaxed. A good image appears in front of customers, which includes clothes, conversation and necessary manners. Special attention should be paid to leaving a good first impression on customers, so as to close the psychological and emotional distance with customers.

(3) Body language

According to the survey, more than half of people think that walking posture is an important indicator recognized by the other party. Walking can show your confidence. A shop assistant who doesn't mind the way he walks will disgust customers because body language can express a trend, that is, whether you are confident or aggressive.

Smile. Smile, like a good medicine, can infect everyone around you. People who can greet people with a smile and make others feel happy are the people who are most likely to win the favor of others. No one will have a good impression on a person who is sad all day.

Shake hands. Shaking hands can express your trust, confidence and ability. Of course, some people or places are not suitable for shaking hands, and some people are unwilling to shake hands. So you should pay attention to avoid embarrassing situations with people who don't want to shake hands. You can keep your right arm slightly bent at the side. Be prepared when the other person reaches out. Shaking hands is appropriate in most cases, but it should be grasped correctly. Take time to feel your handshake, you can feel the attitude of the other person.

(4) Satisfy customers' sense of superiority

Everyone has vanity, and the best way to satisfy vanity is to make the other person feel superior. Clever flattery can satisfy the sense of superiority of some people, but sometimes it is self-defeating. The most effective way to make people feel superior is to praise what they are proud of. If the customer pays attention to clothes, you can ask him how to match clothes; If the customer is an employee of a well-known company, you can express envy that he can work in such a good company. When the customer's sense of superiority is satisfied, the vigilance of meeting for the first time naturally disappears, and the distance between them is closer, which can make the goodwill of both parties take a big step forward.

Asking questions is a good way to attract the attention of potential customers, especially if you can find out some business-related problems. When customers express their opinions, you can not only attract customers' attention, but also understand their thoughts. On the other hand, you also satisfy the superiority of potential customers being consulted.

(5) Tell potential customers some useful information.

Everyone is very concerned about what is happening around them, which is why news programs have always maintained the highest ratings. Therefore, you can collect some latest information about industries, people or events in order to attract the attention of potential customers when visiting them.

(6) Remember the name and title of the customer.

Everyone wants others to value themselves and their names as much as they value him.

When Carnegie was young, he raised a group of rabbits at home, and it became his regular job to find grass to feed the rabbits every day. When I was young, my family was not rich and I had to help my mother with other housework, so sometimes I didn't have enough time to find the rabbit's favorite grass. So Carnegie thought of a way: he invited the children from his neighbor's house to see rabbits, let each child choose his favorite rabbits, and then named them after the children. After each child has his own rabbit, every day these children can't wait to give the best grass to his rabbit with the same name.

Knowing the magic of a name can make you win the favor of others with no effort. Don't ignore it. When salespeople face customers, if they can always, fluently and continuously address customers by their names, customers will have a better impression on you.

(7) Follow-up after the first contact After visiting the customer, it does not mean the end of the visit. Sales staff should also do the following work: fill in the sales report and record card of visiting customers, implement the commitment to customers, evaluate sales performance, and compare and analyze the visiting objectives and actual results.

In addition, the sales staff should also bring a notebook to record the opinions and suggestions put forward by customers, the difficulties encountered in business and the new problems found in the market in time. This will help you analyze the cause of the problem, find out your own shortcomings and work out solutions.

Elements of a security order

Beware of emotional traps in successful sales.

1, lose your temper. Rejection in sales work is common. Don't lose your temper at this time, but always keep a calm heart. Under the control of anger, some new salespeople often disregard the dignity of others and fight back with vitriolic words, which hurts their own dignity. In fact, although you can vent your grievances in your heart, you will still suffer in the end.

2. doubt. Doubt is a corrosive agent in business, which can turn the failing business into treasure. If there is a misunderstanding with the customer, the transaction will be difficult to succeed. As a salesperson, you must keep smooth communication with customers, otherwise you will lose customers because of doubt.

3. jealousy. Jealousy is extremely harmful to one's physical and mental health. For a salesperson, if he sees other colleagues' good performance, he is jealous, curses or even slanders, and gloats when he encounters setbacks, then it is impossible for him to get the help of his colleagues, and it is difficult to open up a situation in sales work.

4. fear. A failed experience or an embarrassing encounter can be frightening. Especially the fledgling salespeople. For example, if a new salesman is rejected when he visits a customer for the first time, there will inevitably be some shadows of fear in his heart before he visits a customer next time. Most of the reasons for fear are the lack of self-confidence of new salesmen. In order to overcome this weakness, new salesmen must practice their sales skills, develop excellent psychological quality and dare to visit at home.

5. Anxiety. If you have anxiety and don't try to control and overcome it, you will lose confidence in front of customers. In this way, it is difficult for customers to believe the products sold by salespeople.

6. Self-esteem complex. People with bad temper usually stop for themselves: "I'm just a little impatient, but I'm kind-hearted, upright and temperamental." This kind of person usually has a complex of self-esteem, and will turn his bad temper in a certain environment into a habit and inadvertently regard it as a creed, so that his bad temper becomes a bad character.