Clothes sales sales skills and classic phrases

The real sale often begins after the transaction is completed. The following is the content related to clothing sales, sales skills and classic phrases that I have compiled for you. I hope it will be helpful to readers.

Classic phrases about sales skills and rhetoric in clothing sales: After customers enter the store, how to cut into the topic that is most beneficial to the transaction?

Brand establishment does not happen overnight. of. Rather, it is slowly formed during the long-term use of customers or the influence of long-term advertising. In other words, the salesperson cannot immediately control the situation in a short period of time. Strange customers need to build trust with salespeople. There are methods that can be followed.

When a customer enters the store, the main purpose of sales is to facilitate a transaction. The prerequisite for a transaction is mutual trust. Trust between product and customer, trust between salesperson and customer.

The trust between products and customers can also be called brand

The establishment of a brand does not happen overnight. Rather, it is slowly formed in the long-term use process of customers or the influence of long-term advertising. In other words, the salesperson cannot immediately control the situation in a short period of time. There are methods you can follow to build trust with new customers and salespeople. The following is a summary of netizens’ opinions compiled by Marketing Strategy:

1. Analysis:

In the sales process, we all hope that customers will agree with our point of view, and we must ensure that customers are convinced in a short time It is indeed difficult to identify ourselves internally. How do we make customers identify with us and nod to us as soon as they walk in the door? The method is very simple. Use facts that customers cannot refute.

1. Sales is a chatting process;

2. Customers prefer to be recognized;

3. After establishing personal trust, the transaction will be completed It’s not so miserable anymore

2. Methods:

1. Weather cutting method

For example, in the winter in the north, you can say to the customer: It’s really cold outside today. Come in quickly and warm yourself up! At this time, he brought a cup of hot water to the customer and said, "Drink a cup of hot water to warm yourself up." ?These words combined with actions really help customers, and customers will not refute it. During the subsequent conversation, the customer's resistance or wariness will naturally be lowered.

2. Help approach

Give customers a little help. When a customer enters the store and sees that he has carried a lot of things, he can walk up and say, "You bought so many things today, how about I help you carry them?", or say, "Put the things in front of the counter first, and I will help you." Just look at it, don't you feel relieved? When a customer hears this, even if she doesn't let us help her carry things, she will recognize us in her heart.

3. Concern and greeting method

When you see a customer entering the store alone, you can ask the customer: "Are you shopping alone today?" If the customer comes alone, the customer He will also nod or otherwise agree with what we say because he has no way to refute. If the customer comes in as two people, you can say: "It's rare. It's so tiring and stressful at work, but it's also very happy to be with close friends!" How will the customer react after hearing this? Of course I am very happy.

4. Temperament Praising Method

When you see a beautiful female customer, it is better to praise her beauty than to praise her temperament. Beauty is external and makes people feel more superficial, while temperament is internal. , only girls who have reached a certain level of knowledge and cultivation can have this kind of temperament, so many girls prefer others to praise her temperament.

When male salesmen use it, they should seize the opportunity and grasp the heat, otherwise it will make people feel frivolous!

5. Praise the atmosphere? You can tell that you are a responsible person at first glance. There is a kind of The courage to do big things!?

When dealing with men, especially young and middle-aged men, you can try to use this method to praise men for their courage to do big things. Men are subconsciously more willing to accept such praise.

6. Happy sharing method

? Seeing that you are so happy, is there any happy event today?

Seeing the smiles on the customers’ faces, this is Describing facts, if followed by a happy hypothesis, customers will be happier. Everyone is willing to share their happy and successful things with others.

7. Praise your companions

? If you two go shopping together, you must be the best friends. . . ?

Many times when customers come shopping together, the people around them are often the ones who help them make decisions, so don’t ignore them.

Especially for clients with children, they must find ways to praise their children and even interact with her children.

8. How to praise elders

? You smile so kindly, just like me!?

When hearing this sentence, the customer subconsciously The strangeness inside will also disappear, and you will feel like a family at this time. Of course, you have to say this to older customers.

In fact, sales is a process of chatting, a process of building mutual trust. After getting closer and building trust, it will be natural to believe that the transaction will be completed.

Clothes sales sales skills and rhetoric classic sentences: Business reflection: Why do customers want to leave as soon as they enter the store?

Many store operations will encounter such problems. Customers' stay time is usually very short, and most of them just walk around and leave. Many shopping guides also report that no matter how hard they try, the results of retaining customers are still very unsatisfactory. Such a situation is very detrimental to the operation of the store and is not conducive to the long-term development of the store.

Let’s first think about the following questions:

1. Why are customers unwilling to listen to the introduction of the shopping guide?

2. Why does it not work no matter how hard the shopping guide tries? ?

3. Why do customers just shop around?

4. Why do customers always assume that we just take a look?

The answer? Break the ice! < /p>

There is a financial interest relationship between customers and shopping guides. This relationship leads to customers’ distrust of shopping guides. This creates a layer of ice. Its existence is an obstacle and even more indifferent! As a Shopping guides, if we want customers to stay and be willing to listen to our explanations and communicate with us, we must break the ice band, that is, how to melt this ice band!

Psychological analysis of customer behavior

Before customers enter the store, 1. We must enter a friendly welcome state to make customers feel comfortable when entering the store, and do not let customers feel strange, confused and distant from us all at once; 2. Find the right time to approach your customers. In fact, customers have a certain purpose when they enter the store. Before they find their target, or before they find a product that interests them, the shopping guide intervenes in the customer's thinking in advance, and even introduces the product endlessly, which often leads to confusion. Being rejected by customers' current psychology?

Under normal circumstances, customers entering the store are divided into two categories. One type is active customers, who eagerly look for targets as soon as they enter the store, or directly ask the shopping guide if they have one. The second type of customers are silent customers, who enter the store without speaking, are somewhat polite, and the overall rhythm is slow.

Active customers are relatively easy to receive. For example, if a customer looks around when entering the door and seems a little anxious, then you can start the normal shopping guide process.

As for the second category, which is the biggest headache for everyone, silent customers must be given a certain space of choice, including time, space and physical space. If you say at this time: Sir, how can I help you? Then it will bring a certain amount of pressure to the customer, causing the customer to say: "Just take a look first."

Analysis: After welcoming the guests, the shopping guide should give the customer 10-20 seconds of independent browsing time, and this time is the opportunity-seeking stage of the shopping guide. Under normal circumstances, in this short period of time, silence Type 1 customers will have the following 5 situations:

A. Touch the product with hand to read the label;

B. Keep looking at the same product or similar products;

C , after reading the products, read the shopping guide;

D. Stopped while walking, wanted to walk in but hesitated a bit;

E. The browsing speed was very fast, and there was no obvious target. .

Analysis: At this time, the shopping guide should quickly step forward, seize this critical opportunity, and start approaching the customer.

So, how to approach so that customers are not stressed?

First, do not follow closely, keep at least 3 meters away from customers, and do not block customers from moving forward. aisle. You must control your own feet and do not create any psychological pressure or practical obstacles for customers;

Secondly, use dialogue to try to avoid approaching customers with questioning statements. For example, the correct opening of approaching customers can be Use the following 5 methods:

1: Beauty, you are very discerning, this is our product, this style is very unique (approach customers with compliments)

2: ?Beauty, our product is selling very well now, let me introduce it to you? (Straight to the point, straight to the point)

3: ?Beauty, hello, we have just launched this product. The latest style, the style is simple and unique, let me open it for you to take a look

4: Hello, beauty! This is the most popular style this year. It not only shows your taste, but its fabric is also beautiful. Special? Please come here! Let me introduce it to you in detail (highlighting the special features of the new model)

5: Beauty, you have really good taste. This is the latest product launched by the company. It is very suitable for you. You might as well try it. one time?.

Cracking silent customers and purchasing barriers

Problem: The above points can only avoid the occurrence of "ice belt". After all, no matter how hard we try, there will always be some customers who say ?Look around casually? Or remain silent, how should we deal with it?

Analysis: If the customer doesn't speak, we will never have a chance, because you don't know what he is thinking, you don't know what he wants. , of course, you don’t know what you should do? At this time, it is necessary to conduct a second icebreaker?;

Correct response strategy:

1. Don’t care too much Customer's "Just take a look"

Analysis: Because it has become an "excuse" for each of us to buy, that is to say, it is part of our buying habits.

Therefore, don’t pay attention to what these customers say casually (don’t feel psychologically frustrated because of this), let alone dwell on the problem itself.

2. Find ways to reduce the psychological pressure of customers as soon as possible

Cleverly turn the customer's topic into a reason to approach the customer, and then ask the customer something that they are more concerned about and easy to answer. topic, so as to move in a direction that is conducive to the active sales process, and have the effect of using softness to overcome hardness and take advantage of the situation.

The correct way

1. Yes, beauty! You must look more when buying things! However, we have recently received two very good products, and many customers I like it all, you can learn about it first! Come, please come here

2. It doesn’t matter, beauty! It doesn’t matter whether you buy it now or not. You can learn about our products first. Come on, let me first Can you introduce me? What kind of fabric products do you prefer?

Analysis:

First identify the customer and relieve the customer’s psychological pressure, and then change the topic in an excited tone. The guide emphasizes the introduction of a certain product and uses professional hand gestures to guide you there.

At this time, most customers will find it difficult to refuse the hospitality and enter the next process of product introduction. While guiding customers to a certain product, you can also explore their needs in order to be more purposeful. Product promotion.

What should a shopping guide do if she is still rejected by customers despite using such methods?

First of all, when facing such customers, do not be discouraged, let alone complain, or even feel that your self-esteem is hurt. You know, it's normal for a customer to react like this. As long as he hasn't left the store, you still have a chance.

Secondly, you can use the method of retreating to advance, but it must make both you and the customer save face. You can neither hurt the customer by showing your rudeness, drive the customer away, nor appear to be very polite. It's boring and embarrassing. At this time, you can say this: It doesn't matter, sir, you can choose the product you like. I am Xiao Zhang from this cabinet. If you need anything, please call me immediately!?

Key points: Remember, you must smile when you speak to reflect your sincerity! You can also pour a glass of water or coffee to shorten the distance between you and the customer, and slowly achieve your goals.

How to remove obstacles? When you feel that customers are willing to listen to your product introduction, it has basically been achieved. After retaining customers, you must quickly lead them to experience the product. Customers only have to By participating in the product experience, the time spent in the store will be extended accordingly, and we will have more opportunities. In the process of interacting with customers, the shopping guide should stimulate the desire to buy and guide customers towards the transaction.