Why don't people buy red-flag cars?

In recent years, the Hongqi brand has continuously reduced its net worth and become a vehicle brand that everyone can afford. But is the red flag brand worth buying? It is likely that we need to weigh this matter. And you can find that when buying a car, friends around you will consider goodwill, such as Beijing Chang 'an, Wan Li Great Wall and BYD. Only the red flag is not on the shortlist. Why don't you buy a red flag car?

1, the red flag car is too old.

A friend of mine said, "Red Flag, my grandfather will undoubtedly like it, but there is no doubt that he doesn't care about my keys." Hongqi brand bears the reputation that everyone is a minority, so it is relatively calm in shape. Take the red flag H9, which is very popular recently, as an example. The reference element is Beijing Palace Lantern or Tiananmen Square. It's really serious, but it's not in line with the hobbies of mass consumers.

Now the demand in various markets is getting younger and younger. Because the main force of buying a car is young people, youth, fitness and fashion trends are the current fashions, and red-flag cars cannot impress young consumers.

2, the technology is a bit poor.

Although Hongqi claims to have its own R&D department, who knows whether they are doing their own scientific research or dismantling Toyota or Mazda? Among independent brands, Hongqi's new technology is likely to lag behind Chery Automobile. But consumers need not worry. Hongqi is not easy to process and load semi-finished products. If you can't do it, of course you will buy it.

For example, the newly released wet dual clutch of Red Flag H9 is actually made of Borgwarner. All FAW Groups have world-class dealers such as Bosch, ZF, Borg Warner and Michelin Tire to serve them. In a sense, FAW only needs to build a car engine and then assemble all the parts.

3, the red flag is not easy to fall, and everyone will not work hard.

Almost all of them are my car companies, because for my car companies, commodities are their foundation, and everyone in the company needs to be diligent. State-owned enterprises are different In state-owned enterprises, many people rely on the golden rice bowl and do things with the mentality of supporting the elderly. Why do so many people want to join state-owned enterprises? Do you want to serve your country? No, just for a better life.

As a brand with a special mission, Hongqi's way of existence does not conform to the economic laws. If employees in Hongqi are not vigilant anytime and anywhere, they will encounter great internal changes, and the Hongqi brand will never be easy to pour out.

4. Brand advantage exceeds product strength.

If the red flag is not a red flag, then today's red flag is nothing. Compared with other independent brands, Hongqi's greater competitive advantage is brand use value. We in China really pay attention to the brand when buying a car, but we also pay attention to the goods. At present, Hongqi has not got a memory point in product strength.

5. Only H9 can reflect the use value of Hongqi brand.

Red flag has a unique situation, which is actually equivalent to a luxury brand. I think it's a Volkswagen second-tier luxury brand like Lexus. Red flag H5, HS5, H7 and other equipment can not reflect the use value of the red flag. At present, only the red flag H9 shows the use value of the red flag, and only the red flag H9 is not affordable for ordinary people.

Generally speaking, why people don't recommend buying red flags is mostly because of the above reasons. However, the overall model presented by the red flag at this stage is also very good. Even if the technology is not good, we actively carry out product research and development, and every new product release can give people unexpected surprises. As long as the red flag people don't forget the red flag brand and their own heavy responsibilities, then the red flag brand will surely get better and better.