How does copywriter Xiao Bai break the deadlock?

How does copywriter Xiao Bai break the deadlock?

Actually, when we first started writing copywriting,

Most of them come like this.

I like to use some gorgeous words.

And some vague technical vocabulary.

In fact, when we are silent and complacent.

It has far deviated from the essence of copywriting.

Copywriting is actually a salesman on the screen.

The selling point of refined products.

Dig out the user's purchase point

Next, we will classify and analyze.

Find the right entry point for copywriting

Start with the most basic sensory profession.

What is a sensory profession?

Can your product bring a good experience to users?

For example: food, drinks, cosmetics, daily necessities.

Their selling point is obvious.

Delicious, delicious, fresh, comfortable and so on.

I believe that most people will write like this at the beginning.

Find some gorgeous words to polish it up.

It becomes a copywriter.

How do you feel after reading it?

Did the copy leave a deep impression on you?

Did it stimulate your desire to buy? Maybe not.

When many copywriters first entered the business,

Packaging flowery words into selling points

It seems exquisite, but it can't impress users.

So it is considered invalid.

So how do the senses occupy it?

Now give you a clear, practical and easy-to-learn method.

Do a scene experiment first.

Take out any products you bought recently.

Or the products you are dealing in now.

Let's feel it directly through our senses.

Vision: What do you see?

For example, your product is a tool.

Don't write "extremely sharp"

Instead, it said, "The blade cut through the tomato.

Moment from beginning to end

There is no stagnation or decline.

Cut tomatoes

The pulp is not half broken. "

Hearing: What do you hear?

For example, your product is headphones.

Don't write "3D surround, three-dimensional shock"

Instead, he wrote, "When a motorcycle roared by in the movie.

The roar of the motor

Instantly rushed from the left ear to the right ear. "

Taste: What did you taste?

For example, you are in a scenic spot.

Sell mixed juice drinks

Don't write "ups and downs"

Instead, it says "the acidity of lemon and the sweetness of peach."

The fragrance of mango and the wax taste of mangosteen.

Mix it into thick juice and jump in your mouth.

Tease your picky taste buds. "

Smell: What do you smell?

For example, your product is perfume.

Don't write "fragrance and elegance"

It's about the elegant bouquet of Marcus Ross manor.

Mixed with the fragrance of deep mountains and orchids

And the smell of fresh air in the valley.

Feeling: Feeling what?

For example, your product is a doorstop.

Don't write "Resolutely Collision Avoidance"

Instead, write "1.8 meters of three big men"

Can't be bumped together. "

How do you feel after reading it?

Actually, sensory copy

Is to make the selling point of the product simple and clear.

Even children can understand.

Did you find the breakthrough point?

Try to put your product

Let's write a copy from the sensory profession

Welcome to leave a message for interaction.